Hisense TV consumer satisfaction comes from the recognition of high-quality products, which is also the basis for Hisense to establish market advantages.
On March 5th, at the "2017 Color TV Product Quality and Service Symposium", the China Electronics Chamber of Commerce released the "2017 China Color TV After-sales Service and Consumer Satisfaction Survey Report". The data shows that the consumer satisfaction of Hisense TV With a score of 95, it has ranked the highest in the industry for 11 consecutive years, and won the honor of "2018 Color TV Integrity Brand".
According to the data of the "Consumer Satisfaction Survey Report", the current number of flat-panel TVs in households in China is nearly 500 million. According to relevant regulations, the safe use period of flat-panel TVs is 7 years. At present, the phenomenon of overdue service of household appliances in users' homes is obvious. Over-aged household appliances not only have potential safety hazards, but also bring difficulties in maintenance services for manufacturers and users.
In order to effectively protect the interests of consumers, in March 2016, Hisense and the China Electronic Video Industry Association took the lead in launching the "replace the old" to benefit the people, and actively promote the elimination of the hidden dangers of waste home appliances through various forms such as profit concessions. At the same time, high-quality laser TVs, ULED and fully upgraded artificial intelligence TVs are used to comprehensively enhance the user’s audio-visual experience, and promote the transformation and consumption upgrade of China’s color TV industry. After more than two years of unremitting promotion, users have truly benefited, and Hisense TV’s brand reputation and market share have been comprehensively improved.
Judging from the statistical results published in the "Consumer Satisfaction Research Report", the user satisfaction of color TV companies such as Hisense is more than 10% higher than the average score, and the user satisfaction of domestic brands is generally better than that of foreign brands.
2017 is the most sluggish year for the color TV market in recent years, but the large-screen and super-large-screen TV markets have grown rapidly, which is inseparable from Hisense’s active promotion of laser TVs with large-screen eye protection advantages. Hisense specially launched the ultra-luxury service policy of "30-day guarantee for return and replacement, and 5-year guarantee for the whole machine" for laser TVs, and specially provides door-to-door design and VIP-level product experience services for each user, so that users can truly understand To the advantage of laser TV, it detonated the Chinese laser TV market to explode.
According to the statistics of Zhongyikang, in 2017, in the market of 80 inches and above, the retail volume of laser TVs accounted for 42.8%, and the sales volume and sales of Hisense laser TV increased by 155.22% and 152.38 respectively. %, accounting for nearly 40% in the 80-inch and above large-screen TV market, and over 50% in the 85-inch and above ultra-large-screen TV market. Hisense Laser TV has become the new king of the large-screen TV market.
According to statistics from Zhongyikang, as of December 2017, Hisense TV’s sales volume and sales share were 16.79% and 17.96%, respectively, ranking first in the industry and occupying the largest share of China’s color TV market for 14 consecutive years. The first place, and the advantage of leading the second place is constantly expanding.
This is the best vote that users vote for a company with "high satisfaction." Consumers' praise comes from the recognition of enterprises and high-quality products, which is the cornerstone of establishing market advantages based on Hisense TV.
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