Konka's new identity for color TVs is unveiled. Can technology driven be transformed and upgraded?
Since the development of China's color TV industry, both the market saturation and the level of hardware technology development have been very high. How to tap new sustainable development opportunities in the limited growth demand, all Chinese color TV companies are gearing up and secretly surging. Whoever breaks the game first and brings real growth plans means that whoever starts to get the key to the future of TV.
The transformation of Konka, a traditional Chinese TV brand, is fruitful. Recently, Konka's color TV business was unveiled as Shenzhen Konka Electronic Technology Co., Ltd. as a new identity, in order to seek transformation and upgrading, and emphasized: Konka Electronic Technology Co., Ltd. focuses on the core of color TV and creates industrial clusters driven by technological innovation. To become a world-class enterprise driven by technological innovation and with global competitiveness.
In January 2018, Shenzhen Konka Electronic Technology Co., Ltd. was established. It is a wholly-owned subsidiary of Konka Group. It is responsible for the operation of Konka Group's core business such as color TV and smart home products, and commercial display interactive devices. Chang Dong, chairman and general manager of the company, said: “As Konka’s main color TV business, Shenzhen Konka Electronic Technology Co., Ltd. is to assist the group’s strategy to build an industrial company with TV as the core and technological innovation as the driving force, and to promote technological development. pace."
In the past two years, Konka's color TV system reform has been rampant. Compared with other brands, it is still stagnant in the exploration of traditional fields such as color TV technology and products. Konka has the courage to announce the restructuring of its color TV business into an independent subsidiary. The new identity of Technology Co., Ltd. faces the public and is undoubtedly ahead of the Internet era of traditional enterprises.
On the focus of research and development, Konka Electronic Technology will increase investment in research and development, and carry out intensive work in the three major areas of semiconductors, Internet of Things, and artificial intelligence. In particular, it will dig deep into core technologies to achieve technological leadership. At present, Konka Electronic Technology has achieved the full chain coverage of research, production, supply, sales and service. In the future, it will use its own industrial advantages and experience to promote mixed ownership reform, upgrade its business model around smart homes, and expand its business scope to upstream and downstream Industry chain, Internet of Things and smart home.
In addition, Konka Electronic Technology actively promotes the four major model reforms of brand rejuvenation, shared thinking, "intelligent manufacturing" industrial chain and mixed ownership.
Promote brand rejuvenation: Pursue product rejuvenation, make products more fashionable, pursue high-quality and experience and sense of science and technology, continue to innovate, and occupy the forefront of the times; implement the shared thinking of Internet operations: build a diversified product sales platform and open up customer cooperation boundaries ; "Intelligent manufacturing" industrial chain reform: Layout of the two major bases in Chuzhou, Anhui and Dongguan, Guangdong, and build a smart factory for the entire process of research, production, supply and marketing. In order to expand and stabilize the foundation, it will also deploy to the upstream industry, participate in shares or mergers and acquisitions of semiconductors, Core component enterprises; in addition, the implementation of mixed ownership reforms and the introduction of strategic investors.
While cultivating the domestic market, Chang Dong revealed that Konka Electronic Technology will walk the domestic and overseas markets on "two legs". The overseas market adopts a variety of models to expand, establishing stable customer relationships in Brazil, Russia and other "BRIC countries"; developing self-support models in Europe, Indonesia and other places; in addition, you can also acquire brands to achieve asset-light operations, and finally achieve Konka brand is internationalized.
Konka color TV is starting from the new, and is opening a new horizon of science and technology with a brand-new look.
The core remains unchanged-seeking leapfrog developmentKonka color TV is transformed into "Konka Electronic Technology Co., Ltd.", which not only depicts Konka's diversified blueprint full of longing and hope, but also uses upgraded new color TV technology products to express that Konka color TV is taking solid steps to develop the future and create In the future, seek the leap-forward development of a new Konka color TV.
Undoubtedly, Konka, which started with color TVs and made Liming, cannot change its inherent genes. Konka color TVs are still the original Konka color TVs, and their main business is still color TVs. However, Konka color TV is not just Konka color TV. Its color TV business incarnation is Shenzhen Konka Electronic Technology Co., Ltd. It is indeed exploring the way to create diversified industrial clusters driven by technological innovation. The hierarchical stakeholder relationship between Konka color TV sets is well grasped.
As Chang Dong said: "TV is the core of our business, the starting point of'technological innovation', the focus of'model change', the cornerstone of Konka Group's brand, and the concrete implementation of the group's "technology + industry" strategy. We are unwavering in the TV business."
In fact, Shenzhen Konka Electronic Technology Co., Ltd. relies on the two major groups of OCT and Konka. Its establishment is to make the color TV business bigger and stronger, with color TV as the center, technological innovation as the driving force, and model reform as a path to create a global Competitive industry company. Konka's future transformation into a platform company requires an industrial foundation, and the color TV business is the core foundation that supports Konka's future transformation.
In terms of product hardware exploration, Konka Electronic Technology Co., Ltd. spares no effort. New products such as OLEDV1 and R2 that will be listed in the fall have been launched. Among them, the ultra-thin 4.8mm Konka OLEDV1 TV makes people feel a colorful color from design to color. The beauty of black is not pure enough and the color is not thorough enough compared to ordinary TVs. OLEDV1 really shows the color of a universe and starry sky; Konka R2 TV inherits the R1 frequency conversion concept to evolve, and the screen uses a 6.6mm ultra-thin floating screen, which is a breakthrough. The limit of field of vision; "Future Cinema"'s first product of the A series, A1, is available in 86-inch and 98-inch options, bringing the super-large screen theater-level enjoyment to villa users...
Konka Electronic Technology Co., Ltd. is breaking the original business boundaries, optimizing the business model, and actively promoting the reform of mixed ownership, which will provide new impetus for the leap-forward development of Konka's color TV business.
One Leaf Knows Autumn-Creating the Future of TVThe development of China's color TV industry has come to a historical turning point. The growth rate of the industry has slowed down and even started to decline, and corporate profits are meager and fierce competition is difficult to survive. The report shows that in 2017, my country's color TV retail sales fell by 6.6% year-on-year, the largest drop since 2003. The average profit rate of major color TV companies was 1.3%. Compared with other home appliance categories, the data can be described as bleak and almost bottom.
In addition, the China Electronics Chamber of Commerce recently released the "China Color TV Consumption and Market Trend Forecast Report for the Second Half of 2018", which shows that the domestic color TV consumption is estimated to be approximately 23 million units from January to June 2018, which is still slightly lower than the same period in 2017. There has been a decline, the color TV market has not yet come out of the trough, and the road ahead is long.
In the face of this situation, Konka Changdong believes that despite rising costs, low profit margins and weak demand, China’s color TV industry still has a breakthrough:
First of all, color TVs are still a huge market. The annual global sales of color TVs is 230-240 million units, and the market scale is huge. Although the slowdown in macroeconomic growth, the regulation of the real estate market, and the homogenization of color TV products have made the color TV market relatively saturated, the market base is still large; secondly, the promotion of new products such as OLED TVs and ultra-large-size TVs can stimulate new products. The upstream core components, including semiconductors, also have a lot of room for expansion; with the Internetization of TV, the value of smart TV platform operation is increasing, and content distribution and the application of big data on the Internet of Things can all add value.
Konka, an old-brand traditional color TV company in China, has transformed and upgraded, and is now actively exploring the possibilities of the television industry as Shenzhen Konka Electronic Technology Co., Ltd. Zhou Bin, President of Konka Group, said that as the foundation of Konka's 38-year development and the carrier of its brand, electronic technology companies carry a series of indispensable and important roles for Konka.
For Konka, promoting the establishment and faster and better development of Shenzhen Konka Electronic Technology Co., Ltd. is not only an important level of the entire transformation and upgrading strategy of Konka Group, but also the realization of Konka as a "scientific and technological innovation-driven, global One of the important contents of the strategic goal of "competitive international first-class enterprise". Its establishment can not only improve the operating efficiency of enterprises, revitalize state-owned assets, but also help Konka to leapfrog development and expand the scale of the industry.
The "newness" of Konka color TV is more like the "newness" of China's traditional color TV industry. The "change" of Konka color TV provides ideas for the transformation of China's traditional color TV industry.
For the color TV industry, Konka Electronic Technology Co., Ltd. can activate market vitality in the reform of brand building and business upgrading, and open up and promote a new situation in the industry's technology development and technological development. At the same time, Konka, which has a strong label of state-owned enterprises, has been criticized for lack of vitality and conservative mechanism. Nowadays, a new company is formed to promote mixed ownership reform, seek investment from non-public ownership institutions, break barriers and allow employees to hold stocks to stimulate corporate innovation Vitality, this move may become an important node for the transformation and take-off of this old state-owned enterprise, and it will also be the key to the future of the entire color TV industry!
The future has come, and China's color TV industry is opening up a brand-new industry pattern.
Vapesoul Disposable Vape Pen is so convenient, portable, and small volume, you just need to take them
out of your pocket and take a puff, feel the cloud of smoke, and the fragrance of fruit surrounding you. It's so great.
We are the distributor of the Vapesoul & Voom vape brand, we sell vapesoul disposable vape,vapesoul vape bar, voom vape disposable, and so on.
We are also China's leading manufacturer and supplier of Disposable Vapes puff bars, disposable vape kit, e-cigarette
vape pens, and e-cigarette kit, and we specialize in disposable vapes, e-cigarette vape pens, e-cigarette kits, etc.
vapesoul disposable vape pen device,vapesoul disposable vape pen kit,vapesoul disposable vape pen mod,vapesoul disposable vape pen mini,vapesoul disposable vape pen starter kit
Ningbo Autrends International Trade Co.,Ltd. , https://www.mosvapor.com