Millet accused of "hunger marketing" reporters probe millet distribution center

Has a high-profile and large-capacity battery, but the price is less than 2,000 yuan, only on the Internet sales, millet phone since the listing began to cause outside attention. As of early April, Xiaomi’s mobile phone sales have reached 1.5 million units. Each time 100,000 mobile phones launched online, it can be sold out in just a few minutes. This also caused the outside world to question: Xiaomi's mobile phones are sold to where, why can't you see them? Facing constant doubts from the outside world about “hunger marketing and exaggerating sales”, Xiaomi Technology Corporation held a media open day and invited the media and rice flour to visit the company’s after-sales service and warehousing and logistics bases.

In the storage and distribution line of Xiaomi Technology Co., Ltd. located in Tongzhou, Yu Huili is busy packing Xiaomi mobile phones. In 10 minutes, she wants to pack 40 mobile phones.

Yu Huili is an ordinary employee of Xiaomi Technology's warehousing and distribution line. The reporter saw at the warehousing and distribution center of Xiaomi Technology Co., Ltd. in Tongzhou that Yu Huili got a mobile phone box from behind and placed the invoice and bill of lading in the box, and then left hand picked up a mobile phone with a package. Pack the package and attach it to the logistics invoice, then place the package on the electronic scale in front of you. The workbench in front of her is divided into three layers. The battery is placed on the top, mobile phone accessories such as headphones are placed in the middle, and a set of electronic scales are used in the lower layer. This is used for weighing, and the mobile phone should be weighed here after being packed. After completing these procedures, she dropped the parcel onto the right-hand conveyor.

Afterwards, there was another process in which some employees scanned the parcels again. After attaching a water-soluble adhesive strip, the parcel was waiting to be sent to the logistics company. During the packaging process, Yu Huili also scanned the phone and parcel several times. These processes were recorded in the computer on the workbench. Due to the large volume of orders, she had to pack 40 phones in 10 minutes. In order to save time, while weighing the package on the electronic scale, she will turn to get a parcel box from behind to prepare for the next process. Next to the package after the package, the reporter found that many of the customers of this batch of orders were in Hunan and Jiangxi. One of the orders was the second place of the neighborhood committee of Furong Township, Yongshun County, Western Hunan Province.

Xiaomi Beijing Warehouse Center covers an area of ​​4,200 square meters and is responsible for the warehousing and order management of millet mobile phones and accessories throughout the country. It handles 25,000 orders daily. Collaborative logistics is like well-known courier companies such as Fengda, Shunfeng, EMS, Shentong and Yuantong. Liu Xueyan, head of the Xiaomi Technology Beijing Distribution Center, said that Beijing Warehouse currently has more than 200 employees and has implemented two rounds of rest breaks. From 9:00 am to 2:00 a.m., customer orders are shipped continuously and 25,000 units are shipped every day. Mobile phone, and the larger and more advanced Xiaomi Shanghai Logistics Center will be put into use in June of this year.

Xiaomi Technology CEO Lei Jun said: “Bew is worse than one saw, now is the time of the mass production of millet, supply tension will ease. Xiaomi Technology has two international first-class foundry of Inventec and Foxconn, Inventec a daily production capacity Up to 25,000 units." (Reporter Jia Zhongshan)