The terminal market is sluggish, how to deal with it in the second half?

[Source: "High-tech LED - Lighting Market" June issue / reporter Zhang Wei ] In the context of the industry downturn, most dealers encountered bottlenecks in development. The author visited the terminal market, and the most heard was the complaints and helplessness of the business. A dealer in Nanshan Leanju, Shenzhen, told reporters that the current business is bleak, and there are very few customers in the door from day to night. It is necessary to advance the project in advance, which makes the capital turnover difficult. Shopping in the store does not work, the project is difficult, the business has no good marketing ideas, sitting in the store to dry up, can only look forward to the market recovery in the second half. This represents the idea of ​​most dealers.

Excellent dealers have the potential to break through the sales dilemma in the face of adversity and move forward. The author visited the terminal market, exchanged experiences with merchants, and discussed marketing ideas. The following are some of the measures that dealers should respond to in the second half of the year for reference.

Take the quality road without wavering
Shenzhen Ming Fangda lighting owner Lin Wei

Now there is no market in the market, and the passenger traffic is almost the same on weekends. We mainly do LED products.

At present, there are many low-priced LED products circulating on the market, especially for some engineering projects, and the customer's price is too high. But products that are too low-priced are not sold because the quality of the products is difficult to guarantee.

I am a person who is more persistent about product quality. Although the price of my products is slightly higher, the quality of the products sold can be guaranteed. Unlike many commercials selling LED products on the market, most of them are assembled by themselves. Due to price factors, many merchants believe that as long as the chip is too good, the ballast is slightly worse, it should be no problem, and the product assembly will cut corners, so the low-cost LED product ballasts on the market are easy to break.

Take the initiative to go out and broaden the designer channel

Strengthen cooperation with design institutes and open up engineering channels

Cooperate with the store and actively participate in group purchases

For more information, please refer to "High-tech LED - Lighting Market" magazine June issue

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