Six principles of public crisis management

Many companies are accustomed to exclaiming "I did not expect" after they have gone out of business. What they said "I did not expect" may have several dimensions: I did not expect it to happen. I did not expect it to happen so quickly. I did not expect such serious consequences. Thinking about the negative impact of such a large, I did not expect to be indecisive, I did not expect to be real, I did not expect it will be finished and so on.

For the enterprise, there is no chance of mistakes, and mistakes must die. In an era of rapid transformation and mediation, the crisis may erupt at any time, establish crisis awareness, and effectively manage public crisis has become an urgent topic for all subjects of society. How do we implement crisis management principles? What principles should be followed in crisis management? The famous crisis management training expert Tan Xiaofang summed up the following principles:

1. The strategy of crisis management in advance First of all, the task of crisis management is to establish crisis awareness, and then form crisis concepts and crisis ideas. There is no impetus to change without crisis awareness and there will not be a strong execution force. The concept of crisis is the integration and promotion of crisis awareness. Crisis thinking is a rich and systematic concept of crisis, and forms an ideological system that can guide crisis management practice. Of course, not only leaders must have a sense of crisis, crisis concepts, and crisis ideology. All members of society should have a sense of crisis, crisis, and crisis.

2. Institutional Guarantee Crisis Management Principles Due to the historical factors such as the cultural tradition of "human beings are good at first," and agricultural civilization, the habits of crisis early warning have become scarce, and the potential crisis has been extravagantly managed. Under normal circumstances, crisis management will not be expected when problems do not arise, and crisis management will occur when the crisis occurs. The highest level of crisis management is to prevent the crisis from happening, and to make the crisis not happen, there must be a whole set of crisis prevention system; and if you want the crisis to be able to deal with it easily, you must have the process and method of crisis response; What are the six principles of crisis crisis management? After the occurrence of a good repair of corporate image, there must be a system of image restoration management.

This leads to the second principle of crisis management: the principle of institutional safeguards. Only the system can adapt to the changes, and the crisis will come to an orderly response. Many managers also know the importance of crisis management, but they are not implemented in the system. I learned a lot about crisis management knowledge, but it is still very disorderly when the crisis comes.

3. Prevention of the First Crisis Management Principles The survival wisdom of the ancients such as "preventing things in advance, not prescribing them," "preventing them from becoming more prosaic," and "preventing greater than disaster relief" has important implications for crisis management. Why did Cai Yonggong die? The most important reason is that if you do not listen to Bian, if you do not take measures to prevent further deterioration of your illness in the early stages of illness, there is a chance of chance. Fortunately, psychological is an important misunderstanding in crisis management. Many managers are reluctant to spend a small amount of money on prevention. It is precisely because there is a chance that the crisis will not happen. Once you have such a mentality is very scary often spend a lot of money may be ten times or even hundred times the cost of prevention treatment, which is worth the candle.

4. The principle of global interest crisis management After the crisis occurs, it will inevitably threaten the organization’s tangible assets and intangible assets, and it will also face the choice of interests. After the crisis occurred, the situation was not clear and the situation was not clear. When making decisions, they often looked ahead and left unstudied. When organizing the leader's decision, it must take the overall interests as the first priority, and the local interests should be subject to the overall interests.

5, proactive crisis management organizations only take the initiative to master the initiative to resolve the crisis, the main work in the following three areas: First, face the crisis, the state of mind to be calm and calm, do not panic, the use of collective wisdom and even outside brain wisdom such as Talk about the wisdom of public relations companies and consulting companies to cope with the crisis; second, respond quickly to the crisis (following the four-hour rule of online public opinion gold) to penetrate the front lines of the crisis, find the root cause in a timely manner, seek the source of the crisis, announce the truth, and formulate steps to resolve the crisis; It is to mobilize the enthusiasm of all internal employees, the public relations of all employees, the authority and responsibilities of all departments, and formulate calibers and uniform externalities.

After the crisis occurs, it will inevitably threaten the organization's tangible assets and intangible assets, and will also face the choice of benefits. After the crisis, the situation is not clear and the situation is not clear. When making decisions, they often look forward to the future and become indecisive. When organizing the leader's decision, it must take the overall interests as the first priority, and the local interests should be subject to the overall interests.

6. Bravely take responsibility for crisis management principles When a crisis occurs, if an organization wants to achieve long-term development, it must bravely assume the corresponding responsibilities. The principle of being courageous to bear responsibility is mainly reflected in three points: First, it is responsible to stakeholders, uphold public interest, maintain and protect the legitimate rights and interests of the public; when the crisis occurs, it should protect the best interests of the public rather than their own interests; Second, the crisis What are the six principles of management? Responsible for facts, seeking truth from facts to avoid deception, concealment; Third, do a good job of compensation, this compensation is not only material compensation, but also includes psychological comfort. The manager must remember that the psychological comfort will appear more humanized and the victim will feel warmer. A sufficient amount of humane care will also reduce the material compensation for the victim's "Large Opening" to some extent. Claim.

Corporate crisis management is a long-term, complicated, and influential system engineering. It requires the joint efforts of internal and external enterprises to be effective. For China's actual national conditions and the actual situation of enterprises, the crisis should be done from within and outside the enterprise. As a business leader, it is crucial to master corporate crisis management methods and strategies. The corporate crisis is actually not terrible for those companies that have always been self-disciplined and since the crisis can be an opportunity. There are many crisis management methods, but entrepreneurs only insist on honesty, insights, rules, and strict ethics. Even if the company is struck by the wind and rain, it will stand tall!