Smart speaker is expected to become the next "entry-level" killer product

OFweek Smart Home Network News In recent years, the Internet industry has made rapid progress, "intelligence" has become a hot search word in the Internet industry. With the rapid increase of artificial intelligence and cloud computing technology, intelligent voice assistants are no longer rigidly sticking to smart phones and are beginning to search for new hardware carriers. This has led many Internet giants to look at smart speakers.

Different from the traditional "speaker", in fact, the smart speaker is a "smart housekeeper" using AI technology for voice interaction, and it can also be said to be a system-level entrance of the smart home. As an important application scenario of artificial intelligence, smart home has an immeasurable important role in the future of smart new life, and thus smart speakers are widely recognized and appreciated.

The reason that smart speakers can be recognized and favored by many giants is mainly due to the huge smart home market behind them. Through smart speakers and voice technology, the giants can use the smart speaker hub to build a complete smart home ecosystem, which will lead them to the smart home market.

Smart Speaker: Leading a New Smart Life

At the AWE2017 Electronics Show, 叮咚 smart speakers began their personal "show show."叮咚 Use voice to control home appliances and cooperate with many smart products to complete complex home appliance operation control. In addition, it is also equipped with a smart socket, so that the old appliances can be smart for one second. What is even more surprising is that apart from controlling homes, it also integrates services and content such as shopping, courier, laundry, encyclopedia, and radio.

In fact, as early as 2016, smart home products have received extensive attention in various exhibitions. Related products have gradually evolved from mobile phone control to human-computer interaction mode, and have been replaced by other more optimized smart home system control modes. The close combination of smart home and artificial intelligence can bring a variety of interaction modes, making household products more intelligent and humane.

In the future, smart homes will infiltrate all aspects of home life and truly lead a new smart life. With the continuous increase in user demand, smart products will also show a variety of development trends, and their application scenarios will not be limited to home security protection and improvement of living environment. They will also expand to home health, energy conservation and environmental protection. With the maturity of artificial intelligence technology, smart home industry will inevitably write a new chapter, which also allows the Internet giants to prepare for the field of smart audio.

Crowd competition: Internet separatism carnival

The importer has the world. Just like the mobile Internet era, WeChat and Weibo have seized APP entrance and become the biggest winners. In the age of artificial intelligence, whoever seizes the entrance will have more opportunities to become a winner. Intelligent speakers as the entrance to the artificial intelligence era, making the current smart speaker field is in full swing.

It is understood that as many as 49 companies have entered the field of smart speakers in China, including BAT and ITF, Jingdong, Xiaomi, Lenovo and other Internet cafes, and even mobile and telecommunications have joined the battle.

On July 5th, a $ 499 "Tmall Genie X1" smart speaker was released in the Alibaba artificial intelligence laboratory. The first consumer-grade AI product launched by Alibaba was considered by Ma as "2003. Taobao." And just on the same day, Baidu released the DuerOS open platform at its AI developer conference and called it "Android in the era of artificial intelligence." Subsequently, Tencent President Liu Chi-ping also publicly stated that Tencent's smart speaker products "ear" will be released around August this year.

At this point, the domestic Internet giants are invariably gathered in the field of smart speakers, and their products and development plans in this field have gradually surfaced, and began a "running layout." As far as the current situation is concerned, it seems that the field of smart speakers in China has formed a pattern of "male-queuing".

Chip manufacturers: running into the "smart speaker" market

In the field of smart speakers, not only Internet giants have begun to run into the layout, but unexpectedly, chip makers have also joined in, and chip makers such as Qualcomm, Intel, and MediaTek have started smart speaker product lines this year.

Last month, Qualcomm officially launched a smart audio platform at the Shenzhen developer event. On this platform, Qualcomm provides developers with more development tools that can help developers create smart speakers faster. Intel also made a high-profile announcement at Amazon's developer conference that it will develop an Amazon-based voice assistant, a smart speaker called "Smart Home Hub."

At the same time, after MediaTek's 2017 shareholders meeting ended, MediaTek chairman Cai Mingjie revealed through an interview that as one of the leading chip makers of Amazon smart speaker Echo, MediaTek currently holds more than half of its shipment share.

It is not difficult to see that chip giants such as Qualcomm, Intel, and MediaTek are all eyeing smart speakers and have the determination and aspiration to win. Upstream chip makers are actively preparing goods due to the rising enthusiasm of the downstream smart speaker industry. Does this signal that smart speakers will become another "killer" product after the mobile phone detonated the consumer market?

Smart Speaker: The Next "Entry Level" Killer Product

Since Amazon officially released smart speakers in November 2014, for almost two years, the hot selling of Amazon Echo smart speakers has made it one of the hottest smart home products on the market. It is understood that in the first quarter of 2017, Amazon Echo accounted for 70.6% of the US voice assistant market share, Amazon has tasted the sweetness in this area.

Now, more and more people can accept smart speakers with recognition and are willing to invite it into the house. In the United States, about 36 million users use voice-operated speakers at least once a month, and this number continues to grow, and the frequency of use continues to increase.

According to market research firm Strategy Analytics, global shipments of smart speakers in 2022 will be 10 times more than the 5.9 million units in 2016, and the market value will reach 5.5 billion U.S. dollars. By 2017, smart speaker sales will be expected to exceed 10 million. Taiwan level.

At present, the field of smart speakers is a hot one. The smart speakers that compete for "Fengkou" are more and more people think will be the next "entry-level" killer product that detonates the consumer market.

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