TCL refrigerator won three awards to lead the industry's new trend of smart health

In 2018, the domestic refrigerator market increased from Q1, and the growth to the sales season in May was mixed. On the one hand, due to the influence of the big environment, the competition trend became more and more obvious, the market shuffling process accelerated, and some enterprises were forced to transform or Withdrawal; on the other hand, the upgrading of the consumption structure has become an endogenous driving force for the development of the industry, bringing new development opportunities to the market. Then, where is the road to transformation and upgrading of the refrigerator industry in 2018? What kind of products do consumers need? Is the intelligent selling point to give way to the fresh selling point? On May 23, 2018, the theme was “Ice Fresh in Xing Ai – 2018 China Refrigerator Industry Summit Forum”. Representatives of mainstream refrigerator brands at home and abroad and famous experts in the industry jointly discussed the answers and sought out the refrigerator. Tao also praised the outstanding refrigerator brands and products in the industry.

( 2018 China Refrigerator Industry Summit Forum Meeting)

TCL refrigerator washing machine adheres to the concept of “pragmatic innovation”, focuses on user needs, and continuously innovates and breaks through the technology of refrigerator products, and constantly occupies a high place of competition, especially in the wave of smart health and quality consumption upgrade, and wisdom health in 18 years and March. Air-cooled + product brand strategy upgrades and product technology innovations in the AI ​​intelligence field shine. At the 2018 Refrigerator Summit Forum, TCL Refrigerator once again won three awards and won the “2017-2018 Refrigerator Industry Smart Health Brand” brand award. The new products “BCD-490WBEPF2” and “BCD-480WEPZ50” were awarded “2017-2018” respectively. The “Innovation Star of Integrated Frequency Conversion and Cold-Locking Technology” and “Stars of AAT Smart Fresh Technology Innovation in 2017-2018” will lead the industry to a new trend of smart health.

( 2018 China Refrigerator Industry Summit Forum Awards Ceremony)

 

The trend of healthy refrigerators TCL refrigerator is the first to create a smart health wind-cool home

With the continuous upgrading of the consumption structure, refrigerators with more healthy characteristics have become the main demand of consumers, and the “health” transformation of refrigerators has also explored a new path for the development of the industry. In recent years, with the preparation for the change of the times and the continuous research and development and upgrading of technology, TCL refrigerators have gradually formed a differentiated competitive advantage and led the development trend of the industry. As the leader of the industry, TCL refrigerators think of the ancestors, the first integrated inverter air-cooling technology, launched a series of integrated inverter air-cooled refrigerators, providing users with the ultimate food storage solutions. In this year, the brand strategy of the product has been upgraded to a smart and “wind-cooled +”, and it is committed to the creation of a whole chain of three-day meals from the shopping ingredients through the core product innovation, from food preservation to nutrition and health management. Full of wisdom and healthy life, the refrigerator will become a real insurance "risk" library, creating a perfect score for the user's wisdom and health.

( 2018 China Refrigerator Industry Summit Forum Meeting)

In the face of the industry's fresh-keeping war, TCL refrigerator believes that fresh-keeping is the duty of the refrigerator, healthy storage is the user's sentiment, TCL refrigerator through the "air-cooled +" technology upgrade, to bring users the ultimate fresh health product experience. Through the unique integrated control double frequency conversion technology, with intelligent air-cooling and frost-free technology, it can quickly create a uniform storage space for the ingredients, can achieve 2 minutes of rapid cooling 1 ° C, lock the ingredients fresh; full space permanent AAT negative oxygen ion Fresh technology, the fruit and vegetable 7-day water retention rate of more than 90%; in addition to the dry and wet partition, 3 ° C maternal and child area, -1 degree fish meat temperature lock fresh area and other special food storage area, large space to allow more professional, let fresh more Naturally, the ingredients are upgraded from “simple storage” to “storage conservation”. The award of this TCL refrigerator product "BCD-490WBEPF2" and "BCD-480WEPZ50" is the best affirmation of TCL integrated inverter air cooling technology innovation.

(TCL integrated frequency air-cooled refrigerator retains the natural taste of the ingredients )

Health into a new air outlet for home appliances TCL refrigerator leads the industry health upgrade

The innovation of TCL refrigerator is not only the fresh storage of ingredients, but also the focus on the healthy storage of food and wisdom, creating a smart “healthy home”. For the long-term "hidden" health threats in the refrigerator: refrigerator door handles, seals and a large number of bacteria in the refrigerator continue to erode the ingredients, TCL refrigerators always pay attention to and first proposed a solution.

(TCL integrated frequency air-cooled refrigerator retains the natural taste of the ingredients )

In order to completely isolate the bacteria from attacking the ingredients, TCL refrigerator introduces antibacterial material and wisdom sterilization technology, and is the first in the industry to achieve the antibacterial level 1 silver ion antibacterial handle, the antibacterial rate is 99%, and the antibacterial level 1 antibacterial door seal is adopted. The sterilization rate of Escherichia coli and Staphylococcus aureus is up to 99%, and the external space of the refrigerator is managed. In the interior of the refrigerator, the AAT intelligent sterilization system removes 91.17% of the internal space of E. coli to protect the freshness of the ingredients. Safe and provide thoughtful health care for the family. From the function selection of home appliances to the standard of purchasing home appliances, regardless of whether users have a sense of healthy consumption, TCL refrigerators are considerate for users, eliminate health risks, and let healthy life naturally enter thousands of households.

(TCL integrated frequency air-cooled refrigerator retains the natural taste of the ingredients )

Smart health has become the vane of the development of the ice washing industry and the new engine of China's home appliance economic growth. Grasping the health enthusiasm will help home appliance enterprises to enhance the core competitiveness of product brands. TCL refrigerators will be dedicated to promoting the popularization of health appliances, meeting the needs of consumers in pursuit of healthy living, and leading the health upgrade of the home appliance industry. Just as the new product brand strategy upgraded by TCL refrigerator in 2018, the two-pronged approach will make healthy home appliances the mainstream of the future: First, the AAT smart sterilization system will be popularized in more than 250L products; second, achieve new products 100% Equipped with antibacterial door seals and handles, by 2020, TCL refrigerators will achieve 70% sales of healthy refrigerators, creating a healthy life smart housekeeper for consumers.

( 2018 China Refrigerator Industry Summit Forum Meeting)

As the leading brand of home appliances in China, TCL refrigerators seize the door of health demand, drive the experience upgrade with technological innovation, and lead the industry to pay attention to healthy home appliances, so that healthy life can enter thousands of households and benefit thousands of consumers. This is not only an insight into the development opportunities of the TCL refrigerator, but also a responsibility and responsibility of TCL as a big country brand! In the future, TCL refrigerators will continue to grasp the development trend of the industry, constantly innovate product technology, and create a healthy and quality life for consumers, while leading the entire ice-washing industry to move forward in the direction of wisdom and health, and to lead a new era of wisdom and health.