The launch of Yuetu Air Conditioning after-sales service platform will enter a new era that is more convenient and smarter
In 2018, Ninghua Yuetu achieved production and sales of 800,000 sets through multi-faceted improvements and upgrades in products, channels, and services, and the brand layout was steadily advancing.
Just as the industry insiders judged before the peak season, the air-conditioning industry did not replicate the blowout market of the last two years in 2018, and many air-conditioning brands did not meet expectations. However, Ninghua Yuetu air-conditioning has not only continued through its pre-market thinking, The rapid growth in the cold year of 2017 achieved 800,000 sets of production and sales, and the total sales exceeded 1.1 billion yuan, an increase of 60% year-on-year, of which the monthly rabbit air-conditioning brand increased by 16%.
The relevant person in charge of Ninghua Yuetu said that the 2018 Cold Year Yuetu air conditioner has realized the linkage of online and offline channels, mainly based on offline traditional channels, supplemented by online e-commerce channels, and fully opened up online and offline barriers. In the field of traditional channels, by continuously sinking the channel network layout, deepening the intensive cultivation of the third and fourth-tier market channels, at the same time, the e-commerce platform was deployed in the first half of 2018 and officially entered Suning.com, JD.com, Pinduoduo and other e-commerce platforms. In a short period of time, the cumulative sales exceeded 10,000 sets, and it was well received by many consumers.
Yuetu Air Conditioner will continuously upgrade and optimize the product structure as a key plan for the cold year of 2018, and launch a combination series product matrix, which will take the stylish, high-efficiency and energy-saving YU Mingyue series with large air volume 50FG two-horse hanging machine series as the main profit model, which is solid Do a good job in the essential function of cooling and heating of air-conditioning products to seize the channel market. At the same time, the YC Haoyue series, YY Mochizuki series, and VB Benyue series are the main inverter models to meet the needs of users for inverter products. In addition, the HE Fengyun series of sliding doors and the NA Tengyun series of high-end intelligent cabinets were launched to seize the market share of high-end models, and gradually deploy high-end and intelligent fields, attracting mid-to-high-end consumer groups, while also building for the upgrade of the Yuetu brand Brand new growth point.
In 2018, Ninghua Yuetu also carried out brand building in four aspects: terminal image building, brand IP building, digital media traditional media promotion, and e-commerce platform auxiliary promotion. According to the person in charge of Yuetu Promotion Department, Yuetu Air Conditioner will focus on building brand terminal image stores in the channel market in 2018, in order to achieve the brand influence building of "Yuetu brand image is where there are agents". Yuetu has also reached a strategic cooperation with a well-known brand planning company. In the future, it will realize the rejuvenation of the Yuetu brand through brand personalization and youth shaping, build brand IP, attract the main consumer groups of the young generation, and use CCTV and local TV media. , Newspapers, magazines and other traditional media channels to promote the brand, keep abreast of market trends, and use the slogan of "good ingenuity in air-conditioning heating and cooling" as the publicity slogan, shape the brand with quality, return to product quality, and strive to expand and upgrade the influence of the Moon Rabbit brand. .
In response to the continuous improvement of consumers' requirements for after-sales service, Yuetu Air Conditioning released a new APP order service platform in 2018. Users can follow the official WeChat account of Yuetu Air Conditioning and click on the APP order service platform to enter the online customer service and customer self-service repair platform. , Through the online customer service to consult the cause of the failure, fill in the repair information, the after-sales service background will respond as quickly as possible. The person in charge of after-sales service of Yuetu air-conditioning said that with the help of mobile APP services, it provides a strong guarantee for the upgrade of after-sales service in the peak-season market of Yuetu air-conditioning, which can not only reduce the operating cost of after-sales service, but also improve user satisfaction To a certain extent, the launch of the repair platform means that the after-sales service of Yuetu air-conditioning will enter a new era that is more convenient and smarter.
In addition, under the momentum of rapid growth for several consecutive years, Yuetu Air Conditioning has continued to advance the construction of the supply chain of the Ninghua manufacturing base. The relevant person in charge of Yuetu said that at present, the Ninghua base is continuously introducing strategic investment projects and gradually building the Ninghua manufacturing base. The ecological chain of the home appliance industry in the chemical base will build a more advantageous supporting environment for Yuetu Air Conditioning to further utilize its production capacity advantages in the new year. After the air conditioning sector matures, it will continue to plan for the white home appliance cluster sector.
In 2018, a large number of new brands emerged in the air-conditioning industry. However, this year's performance, which was highly expected, was not satisfactory. Many brands were facing the test of life and death before they started to use their hands and feet. In the face of complex industry competition, insufficient real estate pull and other negative factors in the external environment, Yuetu Air Conditioning is still able to make full use of its own advantages to promote the steady expansion of the brand, which is already a success.
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