16% of Americans have smart speakers 34% reduced use of mobile phones in China?
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[NetEase smart news January 17 news] No doubt, smart audio has become a best-selling product, but in the end how many people have purchased a smart audio? According to U.S. Public National Radio and Edison Research, many people have purchased smart speakers. They published a study that estimated that one-sixth of Americans (16%) have smart speakers, and if the study is accurate, the figure will be huge, 128 points higher than a year ago. %. According to reports, during the period from Black Friday (November 24) to the end of 2017, about 7% of Americans purchased at least one smart speaker, and 4% of Americans purchased their first smart speaker.
Not surprisingly, Amazon still rules this emerging market. The study shows that 11% of Americans have Amazon Echo series audio, and 4% of Americans have Google Home smart audio, thanks to Google's late introduction of smart audio. How people use their smart audio is more diversified. About 66% of buyers plan to have fun by streaming music, asking questions or playing games, while 64% hope to use smart speakers to control smart homes.
These smart speakers will not necessarily replace those devices that you expect to be replaced. 39% of users said that they rarely use radio, and 34% also said that they use smartphones less and less, as well as television (30%), tablet computers (27%), personal computers (26%) and even The same is true for paper books (23%), and they are all influenced by smart audio. About 44% also said that they are increasingly using voice assistants on their mobile phones, indicating that these smart speakers have raised awareness of artificial intelligence assistants, and this is undoubtedly what Amazon and Google and other companies hope.
The accuracy of the results of this study is yet to be discussed. The study was based on a telephone survey of 1010 people and a deeper custom survey of 806 smart audio users. Although the number of two samples is large, the real data is likely to be different. Even so, both surveys show that smart speakers are quickly becoming an integral part of some people's lives. With the emergence of a wave of smart displays, this trend may continue.
(From: engadget Compilation: Netease Intelligence Participation: Rosie)
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