What is the steady increase in refrigerator production in 2017?
Recently, the operator released the 2017 home appliance industry research report, which reported on the production and sales of various home appliance industries such as color TV industry and ice washing, and made prospects and predictions for future development trends according to the status quo.
According to the home appliance report, the output of household refrigerators in January-November 2017 was 87.425 million units, an increase of 12.6% year-on-year; the output of household refrigerators in January-November 2016 was 77.64 million units. Moreover, production and sales remained basically the same, so the overall market situation of refrigerators has risen steadily.
According to the analysis of the operator's world network, there are several factors in the improvement of refrigerator production. First, the output of high-end products has been greatly improved. The high-end market has become a highland that enterprises have been developing. Under the trend of all things, refrigerators are also developing toward smart homes. In this regard, Haier, Midea and other big brands are particularly strong.
This is also why the overall output of the refrigerator is rising as the brand category is gradually narrowing. On the other hand, third- and fourth-tier cities and rural areas are still potential markets, and retail outlets such as Jingdong and Suning are actively deploying third- and fourth-tier markets.
Although the refrigerator had experienced a period of sluggishness in the first half of last year due to rising raw materials and shrinking markets, it seems that several companies have taken the lead in finding a way out on the road to transformation. The development of smart homes in the future is still expected.
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