New energy vehicles present "roller coaster" SUV usher in a new round of climax

Electronic enthusiasts eight o'clock in the morning: After the downturn caused by policy adjustments in January and February this year, in March, domestic new energy vehicle sales rebounded rapidly. According to data from China Association of Automobile Manufacturers (hereinafter referred to as China Automobile Association), domestic sales of new energy vehicles totaled 31,100 units, an increase of 76.9% from the previous month and a year-on-year increase of 35.6%, which resumed the rapid growth.

From the cliff-like decline in January and February to the rapid recovery in March, the new energy vehicle market has become highly dependent on subsidies.

NBD Auto (micro-signal: NBD-AUTO) learned that although 2017 is the first year of subsidies to begin to decline, but in the pre-judgment based on policy will continue to support, and three consecutive batches of "new energy vehicles to promote the application of recommended models The publication of the Catalogue (hereinafter referred to as the "Catalogue"), the industry is still relatively optimistic about the development of new energy vehicles.

Yao Jie, deputy secretary-general of the China Automobile Association, said that in the first quarter of this year, new energy vehicles were greatly affected by the policies, and the sales performance was not representative. Both of them were growing year by year in February and March, and new energy sources are still the main development direction.

In addition to the impact of the policy, new energy vehicle companies are accelerating new products based on market demand and promoting changes in consumption structure. In terms of specific vehicle types, new energy SUV models are increasing and gradually gaining a certain market position. In March, SUV models accounted for 9% of pure electric passenger vehicle sales.

According to the data of China Automobile Association, in March this year, domestic new energy vehicles sold 31,100 units, an increase of 76.9% from the previous month and a year-on-year increase of 35.6%. However, due to the serious decline in sales from January to February, the total sales of domestic new energy vehicles totaled 55,900 in the first quarter. The vehicle has fallen by 4.7% compared with the same period last year.

In terms of passenger car sales, in March, sales of new energy passenger vehicles increased by 81% year-on-year to 28,500 units, while commercial vehicles fell by 63.6% year-on-year to 2,360 units. From this point of view, the recovery rate of new energy passenger cars is faster than commercial vehicles.

In this regard, Yao Jie said that in the first quarter, the passenger car was affected by the policy, but the trend of the whole year should be good. "The new "catalog" has been announced one after another, and the sales of new energy buses will soon follow."

On April 1, the Ministry of Industry and Information Technology released the third batch of “Catalogues” after the adjustment of the subsidy policy. A total of 634 models were included, exceeding the sum of the first batch of 185 and the second batch of 201. The rapid release of the new Catalogue is obviously a strong shot for the new energy vehicle market.

Cui Dongshu, secretary-general of the National Passenger Car Market Information Association (hereinafter referred to as the Federation of Passengers), believes that “in March, the high growth of new energy passenger vehicles reflected the characteristics of gradually increasing production and sales after the policy returned to normal. In the future, the new energy market is more Fast growth will be expected."

In addition, from the perspective of categories, pure electric power is still the mainstream of new energy vehicles. In March, sales of pure electric passenger vehicles increased by 120.7% year-on-year to 23,700 units, while plug-in hybrid passenger vehicles fell 3.9% year-on-year to 4817. Car. In the latest batch of "Catalogues", the status of pure electric vehicles is still very stable. Among the 38 models, there are 33 models of pure electric vehicles; among the 454 passenger cars, there are 330 models of pure electric vehicles.

NBD Automobile has learned that at present, many new energy companies are considering the coping strategies after the subsidies have subsided, but “selling cars with subsidies and stagnation without subsidies” is still one of the characteristics of the domestic new energy vehicle market. Although the subsidy amount has decreased since last year, the impact of policy support on new energy vehicles is still huge. The new energy vehicle industry has completely got rid of policy support and has a long way to go.

Since last year, in the face of the hot situation in the SUV market, the new energy vehicle market has also set off a small spurt of SUVs. Car companies have launched new energy SUVs, and most of them have achieved good results.

Statistics from the Association show that with the addition of new products, the share of the new energy SUV market segment has gradually expanded. In the first quarter of this year, in the sales of pure electric passenger vehicles, the proportion of cars has been 100% from the same period last year. Down to 91%, the SUV share increased to 9%; in plug-in hybrids, the share of cars has dropped from 79% last year to 14%, and the SUV share has increased to 86%.

In terms of specific models, in March, Beiqi New Energy's EX series achieved sales of 1,050 units, an increase of 75% from the previous month; Roewe's plug-in hybrid model eRX5 also achieved good results since its launch, with sales of 2,478 units in the same period. The growth is over 3 times.

Cui Dongshu said that the success of eRX5 is not unrelated to the advantages of the Shanghai intermix market. However, the comparison data can be found that the Roewe 550, which is the same as the intermixed version, is only 248 units sold in March. Compared with the eRX5, the popularity is significantly different.

In addition, among the new energy vehicles listed in 2017, some pure electric SUV models include Changan CS15 EV, Dongfeng popular S500 EV, GS4 EV, BYD Song EV, etc. Changan CS95 also has a plug-in hybrid version. At the same time, Yundu New Energy, which acquired the qualification of new energy vehicles at the beginning of this year, also decided to bet the SUV model. The first and second new cars in preparation are SUVs. From this point of view, after these new cars are gradually put on the market, the market share of SUVs in the new energy vehicle market will further increase.

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