CHIMEI upstream and downstream one-stop attack LED lighting
The LED lighting market is gradually taking off, local brands are also rushing into the market to win LED lighting business opportunities. Chimei Group's brand CHIMEI has announced that it will enter the lighting market with an output value of NT$500 million. With Chili Optoelectronics and Chimei Precision Technology in Chi Mei Group And the resources of the three new technology companies, the Group's upstream and downstream one-stop research and development, production, manufacturing, the first LED lighting table lamp developed by itself, is expected to reach 30,000 units in the first year of listing in Taiwan .
Zheng Liangbin, executive vice president of CHIMEI brand business, said that in 2009, Taiwan's table lamp market had 400,000 units and the output value was about 500 million yuan.
With the rising awareness of energy conservation and environmental protection, coupled with the maturity of LED technology and cost reduction, new high-efficiency power-saving lamps have gradually replaced traditional lamps and become the new mainstream of the market. It is expected that LED table lamps will have an explosive growth in 2010. Although the LED lighting market in the past is mostly foreign brands, Taiwan's LED technology has led the world. After domestic brands have joined the market, the market will have the opportunity to reshuffle.
Zheng Liangbin pointed out that CHIMEI's first LED eye protection table lamp is designed and developed by Keli Optoelectronics Technology Co., Ltd., Chimei Precision Technology to assemble and produce, and New Vision Technology is responsible for marketing, integrating the upstream and downstream resources of the Group's LEDs to develop and manufacture itself. The one-stop strategy advantage of sales, and breakthrough of technical obstacles, compression costs and quality assurance, it is expected that the target sales of CHIMAILED table lamps in the first year will be 30,000 units. In the future, CHIMEI will continue to launch a number of series of products to develop other LED lighting products to seize the leading position in the green lighting market in Taiwan.
Chimei Electric invested about 850 million yuan in 2008 to invest in China Electric and its subsidiary East Asia Optoelectronics to develop the lighting market. At present, China Electric Appliances has a market share of about 20% in the Taiwan table lamp market in 2009, with the intention of the end of the first quarter of 2010. 2~3 LED table lamps will be pushed one after another. The target sales volume will reach 10,000 units in one year. In addition, CHIMEI will launch LED table lamps with a price of 2,490 yuan. Local brands actively join the market and break the original LED lighting by Philips. The European companies such as 3M and Osram are in a big position. Compared with the high price of about 5,000 yuan or more in the past, the market acceptance has an opportunity to improve.
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