LED bursting traditional LCD is expected to stop production next year
With the accelerated layout of LED products, the traditional CCFL LCD TV is expected to be completely discontinued next year, and will gradually withdraw from the market, LED will dominate the color TV market. Recently, our reporter interviewed Liu Weizhi, general manager of China Regional Marketing Headquarters of Skyworth Group. In an interview with reporters, Mr. Liu said that next year will be a very important year for the color TV market, especially LED LCD TV products.
LED sales accounted for over 40% at the beginning of next year
At present, LED LCD TVs have begun to spread large areas of goods, accelerating the layout of color TV market. In the first three quarters of this year, LED growth was relatively slow, and the market share did not meet the expectations of home appliance manufacturers. However, after experiencing an unexpected National Day holiday, its market share has exceeded the expectations of color TV manufacturers.
In addition, after the promotion in the last year and the first half of this year, LED has gradually been recognized and accepted by consumers. Liu expected that the sales of LED LCD TVs in the whole industry will reach 40% during New Year's Day and Spring Festival next year. -45%, and its sales in Beijing, Tianjin, Shanghai and other central markets are expected to exceed 70%.
LED prices stabilize in the next three months
During the “Eleventh†period, the color TV market continued to sound, making it once again the focus of consumers’ attention. For the price trend of the latter stage of the LED LCD TV that consumers are most concerned about, Liu said that in the next three months, the price of LED LCD TV will remain stable and there will be no major fluctuations. The reason is that during the Mid-Autumn Festival and the National Day, after the price adjustment of various color TV manufacturers, the price of LED LCD TVs has bottomed out, and due to the excessive number of upstream products in July, August and September, due to the limited production of upstream screen enterprises in the current stage, The price of LED LCD TVs will not appear to be large. Mr. Liu expects that from now until next year's New Year's Day and Spring Festival, LED will once again usher in a small climax of sales. Skyworth has great confidence in the LED market. By then, Skyworth's LED products in the Tianjin market is expected to account for 80%-85%.
"After the Spring Festival next year, the price of LEDs will also depend on whether the panel production limit has eased. However, in the second half of next year, the price of LED LCD TVs will be loose." Liu said.
Traditional LCD is expected to be discontinued next year
At the same time as the LED spring breeze expands the battlefield, on the other hand, the traditional CCFL LCD TV will accelerate the delisting. General Liu said that Skyworth currently only maintains production on traditional LCD TV products, and has basically no longer invested in research and development. In terms of new product strategy, Skyworth will launch a new series of LED LCD TVs next year before New Year's Day and Spring Festival, and next year's new products are also LED LCD TV products. Next year's "Eleven" will become a watershed for LCD TVs. At that time, Skyworth will discontinue the traditional LCD TV. As one of the leading companies in the color TV industry, Skyworth will also represent the attitude of the color TV industry. That is to say, next year, domestic TV will be expected to completely stop the production of traditional CCFL LCD TVs.
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