"Chu Qiao Biography" advertising implant too hard VR easily fun freestyle

In April of this year, ADVR, a startup company based in San Francisco, USA, developed a VR content marketing platform. Today, Google displayed its VR advertising solution through its official blog, and expressed the hope that developers can use ADVR to achieve revenue.

Google's move makes everyone once again focus on VR advertising, VR as a new marketing model is gradually entering the eyes of users and vendors. Take this opportunity, Xiao Bian will take you to understand the current status of the VR advertising market, in addition to ADVR, you also understand Immersv, OminiVirt, Vertebrae these advertising platforms exist?

ADVR

ADVR's solution is to provide intelligent profit and measurement tools through a software development kit that can easily transform virtual space into a personalized discovery ecosystem. ADVR uses AI and deep learning to capture what the user likes and dislikes. It is designed to help developers and marketers use this data to achieve targeted advertising by users.

ADVR CEO Arnaud Dazin said: “When people play games, especially VR games, they want to be able to inadvertently discover surprises. We hope that developers can create personalized content and present them in the virtual world. Through VR. With a wealth of analytical data, we can help developers better design."

Dazin also pointed out: "Marketers are having difficulty inserting content without affecting the VR user experience. Forcing inserting content will cause users to feel disgusted with advertising and other forms of promotion. For this reason, we have established a feedback mechanism in the content. This way the user can tell the developer what they really want for the brand experience."

Immersv

In March last year, Immersv, the world's first mobile VR advertising platform, was officially launched. It is mainly for Google Cardboard. The vast majority of advertisements on this platform are video-based, and their content is divided into two categories: one is advertising for VR works, such as VR game advertising, and the other is advertising for mainstream brands in the market.

Mihir Shah, co-founder and CEO of Immersv, stated: “VR has reached its critical point. The only thing that affects its development process is the ability of consumers to discover quality VR content. Our goal is to establish a market platform to help consumers discover quality experiences. And let VR content manufacturers and game publishers transform their creativity into revenue capabilities."

The use of VR as an advertising marketing tool has provided new gimmicks for merchants' marketing. Therefore, many manufacturers are enthusiastic. Among them, Marcin Szymanski, founder of virtual content developer Element Games, said: "Immersv fills a very important gap in the VR industry and our users like these advertising experiences."

OminiVirt

OmniVirt, originally named AdsOptimal, started this month with a platform open to all VR applications and aims to provide revenue solutions for these applications. OminiVirt's previous customers were mainly traditional publishers such as The New York Times, Times Magazine and AOL, but now all VR applications can achieve revenue through the OmniVirt platform.

Michael Rucker, co-founder and executive director of OminiVirt, said: "OmniVirt is characterized by their ability to provide a 360-degree advertising experience through a mobile browser, so that users do not need to purchase professional VR heads, or even download dedicated VR applications."

"Although the VR market has received a lot of investment, because the current VR industry lacks the necessary technology to connect a wide range of consumer groups, VR developers have very limited revenue means. Now, developers can not only increase the camp for their own VR content Gathering functions, it is also possible to organize advertising campaigns that increase brand influence,” Rucker added.

Vertebrae

Last month, Vertebrae, a VR/AR advertising technology company, released its version 1.0 software development kit (SDK) that allows developers to place advertisements directly in a VR environment by simply dragging and dropping. In addition, Vertebrae will also work directly with VR developers to enable smart placement in Vertebrae's VR advertising network, and provide developers with standardized payment rules based on feedback.

Although you may think that pop-up ads in the VR experience are more annoying than PCs, Vertebrae claims that they are developing a series of products that will not affect user immersion. Its chief operating officer, Marc Bennett, said: "With Vertebrae's technology, brands can connect with consumers in a way that is close to VR and tell the story naturally."

Vertebrae's existing advertising model mainly displays products in the form of VR and 3D, as well as 360-degree pre-splicing and inserting modes. At the same time, Vertebrae is also working with the agency IAB, which provides professional certification and qualification exams, and is committed to developing ad format standards for the entire VR/AR advertising industry.

Although the current number of VR advertising platforms is not much, but believe that with the popularization and promotion of VR, VR advertising will gradually mature, and become one of the more common marketing models in the market. By then, VR will bring new advertising experiences to users.

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