Samsung gets ASA rebuke for LED TV advertising

UK - The Advertising Standards Authority (ASA) in the UK has upheld complaints that advertisements for Samsung televisions were misleading, with the words LED TV Next Generation TV singled out in particular. And it ordered the company not to use the advertisements again.

The ads, that appeared on TV (with print rather too), stated Samsung LED technology brings you sharper images, deeper blacks and brighter colours. The ultra slim Samsung LED TV. The next generation of television has arrived.

Samsung Series 9
Two of the complainants asked whether the advertising misleadingly suggested that the televisions used LEDs (Light-emitting Diodes) to create the display image, when in fact they use them as backlights.

In its defence, Samsung argued that the type of product in question was now commonly known as an LED TV. It also submitted evidence to show that the phrase had been used by other companies to describe this kind of television.

However, the ASA ruled that the phrase LED TV was not adopted consistently throughout the industry and that the adverts were likely to mislead. It found the adverts in breach of the CAP broadcast and non-broadcast codes, ordered Samsung not to re-use them In their current form and told Samsung to ensure that future adverts described the technology accurately.

The UK ACA is also set to investigate advertising and marketing for 200Hz after receiving complaints that several vendors were not conveying true 200Hz technology.

Outdoor CPE

An Outdoor CPE (Customer Premises Equipment) is a client device used in outdoor environments, typically for wireless network connectivity. It is a device used to transmit Internet signals from a service provider to the user's location.

Outdoor CPE is commonly used to provide broadband access services, especially in remote areas or places without traditional wired network coverage. It can transmit an Internet connection via wireless signals to the building or area where the user is located. Outdoor CPE is typically a highly protected and durable device designed to handle harsh weather conditions in an outdoor environment.

Outdoor Cpes typically include the following main components:

1. Antenna: Outdoor CPE is usually equipped with a high-gain antenna for receiving and sending wireless signals. These antennas can be designed for different frequency bands and wireless standards.

2. Wireless module: Outdoor CPE usually includes a wireless module to handle the transmission and reception of wireless signals. This module usually supports different wireless standards such as Wi-Fi, LTE, 4G, etc.

3. Router function: Outdoor CPE usually has the function of a router, which can distribute the Internet connection to the device where the user is. It can provide IP address allocation, port forwarding, network security and other functions in the local area network.

4. Power supply and battery: Since Outdoor CPE is usually used in outdoor environments, it usually requires a reliable power supply. Some Outdoor Cpes are also equipped with batteries to provide continuous Internet connectivity in the event of a power outage.

The main features and advantages of Outdoor CPE are as follows:

1. High-speed broadband access: Outdoor CPE can provide high-speed broadband access services through wireless signals, so that users can enjoy high-speed Internet connections in places without traditional wired network coverage.

2. Flexibility: Since Outdoor CPE is a wireless connection, it can be used in different locations and environments. Users can place the Outdoor CPE in the best position as needed for optimal signal coverage and performance.

3. Simple installation: Outdoor CPE usually has a simple installation process, and users only need to place the device outdoors and make some basic Settings to start using the Internet connection.

4. Strong anti-interference ability: Outdoor CPE usually has strong anti-interference ability and can provide stable Internet connection under harsh environmental conditions. It can cope with various sources of interference, such as electromagnetic interference, weather conditions and so on.

5. High reliability: Outdoor CPE usually has a high degree of reliability and durability, and can be operated for a long time in a variety of outdoor environments. It usually has waterproof, dustproof, lightning-proof and other functions to cope with different weather conditions.

Outdoor CPE is widely used in a variety of scenarios, especially in rural areas, mountains, islands and other places without traditional cable network coverage. It can provide high-speed broadband access services to residents and enterprises in these areas, helping them to enjoy the convenience of the Internet.

In summary, the Outdoor CPE is a client device for outdoor environments to provide high-speed broadband access services via wireless signals. It is highly reliable, flexible and anti-jamming, and can provide a stable Internet connection in a variety of outdoor environments. It plays an important role in providing broadband access services, especially in places without traditional wired network coverage.

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