Good price to enjoy good things Sharp 618 noble and not expensive by the "only pet"

On the occasion of the middle of the year, the e-commerce platform started to emit smoke again, and 618 has not yet reached the sales promotion war. For crazy shopping carnival, consumers are always happy, after all, under the urging of the various platforms, businesses hit a strong wave of price cuts, the temptation to consumers is not small. Young people with a limited level of consumption can easily start with high-quality, cost-effective products. Consumers who pursue high-end quality can also get their favorite products at more competitive prices. Various consumer groups are seizing this best opportunity for consumption. Life adds bricks and tiles.

This time, 618, TV manufacturers are even rushing to snatch the market. As early as the end of last year, the TV industry was in a weak state, and TV sales growth was weak. Everyone wanted to use this big promotion to sweep down the sluggish shadow of the first half of the year in an attempt to take sales and inventory. In the face of the cherished friends and businessmen, Sharp's contrarian growth is very calm and the sales target for this year has been raised to 14 million units in recent product launches.


"The overall market performance is not good enough does not mean that all companies have not performed well enough. In recent months, Sharp's performance growth rate is very optimistic." Dr. Chen Zhenuo, vice president of Foxconn Technology Group, was confident when interviewed by the media. Indeed, under the prevailing sluggish sales of color TVs, Sharp's market performance has been very strong. In the first quarter of this year, the volume of retail sales has increased by 42.6% year-on-year. In the past week, Sharp even won the Jingdong, Tmall black category sales "double crown."

Why is Sharp so "praised"? Discuss Sharp 618 special pet cheats together.

Hard and soft combination, the pursuit of the ultimate beauty

Being able to become a leading brand in the industry often requires the integrated control of software and hardware. At present, many TV brands in the market claim that their products use the "sharp screen," and use Sharp's quality for their own blessings. In fact, the real "sharp screen" refers not only to Sharp's production of panels, but also to Sharp's software algorithm technology. The quality of the TV's final display is the effect of the comprehensive adjustment of the panel, backlight method, circuit design, and vendor algorithms.

Sharp has always insisted on independent research and development and production, so it has the ability to constantly challenge the new realm of quality. On the other hand, Sharp always believes that technology is integrated forward and that perfect picture quality requires continuous technological accumulation. It also has the ingenuity of continuous learning and exploration. In the three primary colors, yellow is subtly added, and the four-color technology is used to expand the color reproduction performance of the LCD panel; the information source is used to directly control the backlight area to light the highlights and the dark areas, respectively, to make the highlights more fresh and dazzling, and to make the dark areas more exquisite and profound... It is precisely this way of looking at each detail that has made Sharp's ultimate picture.

The realization of the technology needs hardware to support, and the performance of the hardware should be supported by technology. With the integration of the color TV market, only those manufacturers that can best match the screen's production technology with their own software technology can survive. In the high-end technology field, control is particularly important. Many companies on the market are not able to grasp the supply chain behind them. The situation of the company itself is very dangerous, not to mention products.


Anti-defense for attack, noble and noble

The combination of hard and soft is the biggest advantage after “Fuxia Love”. For consumers, the most direct advantage is reflected in the price. With Foxconn's extensive experience in product development, design, manufacturing processes, cost management, and optimization of the entire vertical supply chain, Sharp continues to increase processing efficiency and reduce supply chain links to ensure lean manufacturing while also reducing cost. Taking Foxconn's market supply chain, combined with its own core technology advantage, Sharp does not have to follow the common mediocre and low-price strategy commonly adopted by many Internet brands, but can guarantee “noble and inexpensive”.

Sharp, the king of this return, does not plan to use his "high price" for his own coronation. The so-called "king" is not a high-cold price and laboratory technology, but based on the user experience of technological innovation, while allowing prices to be accepted by consumers. Faced with different consumer demands, Sharp hopes to create products with different price segments to meet various groups of people, and to maintain a noble image while providing more people-friendly models, and everything.

In fact, in order to allow more consumers to enjoy "noble" and "high quality" products, no matter whether it is the double 11 or the upcoming 618 in last year, Sharp has made extremes in 40, 45, 50 and 60 inch models. Big compromise. With the advantage of Foxconn's industrial chain, Sharp's profit-taking actions are also full of confidence.


Strategic upgrade, user-oriented recognition

After sharpening Foxconn, Sharp's biggest impression is that it is "more close to the people." As a partner of popular entertainment programs such as "Singer", "Running Bar" and "The 72-storey Wonder House", Sharp is making people feel the energy of its release and its determination to take the initiative to approach young consumers. Indeed, Sharp has become more stereotyped in marketing, and has gradually established a "hardware + content + sponsorship" trinity marketing strategy, so that Sharp TV brand can be integrated into mainstream culture, changing the image of the past is not grounded gas - Sharp is Become fashionable, entertaining, and internet.

Chen Zhenguo revealed that Sharp will add more entertainment content based on hardware in the past. Following the cooperation with Baidu and iQiyi, Sharp TV will also release Youku and PPTV.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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