How much to open a smart home store _ How about smart home prospects _ smart home prospect analysis

Smart home is a living environment. It is a residential environment with a smart home system installed on the platform of the house. The process of implementing the smart home system is called smart home integration. Smart home integration integrates equipment related to home life by using integrated wiring technology, network communication technology, security technology, automatic control technology, and audio and video technology. Because the technical standards and protocols adopted by smart homes are different.

Most smart home systems use integrated wiring, but a few systems may not use integrated wiring technology, such as power carriers. In either case, there must be a corresponding network communication technology to accomplish the required signal transmission tasks. Network communication technology is one of the key technologies in smart home integration. Security technology is an indispensable technology in smart home systems. It is widely used in community and indoor video intercom, home monitoring, home burglar alarm, and family-related community card.

Always online service, connected to the Internet at any time, provides convenient conditions for home office, security: intelligent security can monitor illegal intrusion, fire, gas leak, emergency call in real time. Once the alarm occurs, the system will automatically send an alarm message to the center, and at the same time start the relevant electrical appliances to enter the emergency linkage state, thus achieving active prevention. Intelligent control and remote control of home appliances.

Such as lighting settings for scene settings and remote control, automatic control of electrical appliances and remote control. Interactive intelligent control: The voice control technology can realize the voice control function of smart home appliances; through various active sensors (such as temperature, sound, motion, etc.), the active action response of smart homes can be realized. Automatic environmental control. Such as the home central air conditioning system.

It has been more than half a year since I entered the smart home industry. I want to talk about how to do this market and do a good job in this market. I think many frontline engineers, dealers and sales people are more experienced than me and understand the market. At present, the employees who fight for the smart home in the first line, according to the entry time, some have a few years, from the early integrated wiring, security, monitoring and enter the smart home industry; there are also technical entrepreneurship to start their own business There is also enthusiasm to enter the industry; but most of them entered at the 2006-07 stage, and there may be more in 2008. Emerging industries are entering emerging markets, and the prospects are unpredictable, but also Existence, I believe that they are doing the relevant market research, and have to do the corresponding market research. With full control, they must operate. Therefore, the first thing to do in this industry is to carry out the full Market research and analysis.

Smart home is a comprehensive integration concept, not just a certain equipment and products, including many subsystems, such as intelligent lighting control, electric curtain system, background music system, security system, monitoring system, fresh air system, electrical control system Etc., there are more regional characteristics derived, like the geothermal heating system in the north, the dehumidification and dehumidification system in the south, and the consumption habits and levels are different; the subsystems contained in a complete smart home system It can be done uniformly or separately, and the cost is not the same; so the second thing to choose smart home is to analyze and select products based on different consumption habits and water on the basis of market research.

There are many smart home manufacturers in the market. From the technical realization, there are mainly centralized control, power carrier, field bus, wireless and other methods. There is no good or bad between various technologies, only the applicable occasions, corresponding customers Different needs to choose different technologies, but for dealers, you can't do any technology! Then, based on the market research, you will choose which technology is your main technology and product for your own advantages (channels, industries, customer types, etc.).

According to the current smart home marketing, it is mainly divided into technical and functional types; technical promotion is mainly aimed at partners, like local system integrators; in the first line marketing, this method is relatively rare, mainly applied More is still a functional promotion, this kind of promotion is related to decoration companies, designers, real estate companies, owners and so on. Then, the familiarity with the products you manage determines the success of your sales.

Sales should be comprehensive. Many practitioners often do only one-sided work. For decorative companies, they only look for decoration companies, but ignore other industries and channels. One customer and derivative factions are very much, our final The customer is the owner and the owner needs to accept the smart home. Then there are many industries related to the decoration and decoration of the owner; construction workers, designers, material suppliers, household items, household appliances, etc., each industry that can be associated with the owner, It is the goal we need to market. We will classify each derivative industry to promote it and establish various cooperative relationships with them. This will not succeed in this way, but it will ensure the chance of success. Therefore, Multi-directional, multi-faceted marketing and promotion is the inevitable way to do smart home market.

If the investor chooses a brand smart home store to join, the investor must pay a certain brand usage fee to the brand headquarters. The specific cost is mainly related to the form of joining and the size of the store. So how much does it cost to open a smart home store?

Take the third-tier city as an example, the joining fee is generally around 30,000, the store area is about 100m2, the rent in the good location is about 1.04 million yuan/month, the decoration cost is 600 yuan/square meter, and the first batch of purchase is about 100,000 yuan. Advertising expenses of 0.6 million yuan, plus the cost of water and electricity, the cost of documents processing, etc., how much money can only be opened in the home store? Open a smart home franchise store with a total investment of 200,000-300,000 yuan.

1. Select a residential area to open a smart home experience store

It is very promising to choose to open a store in a residential area with a large resident population. In general, the range of sales activities of smart home experience stores usually has a certain geographical boundary, because the community source is relatively fixed. Choosing a good community store is the basis for a smart home experience store to make a reasonable location. It helps to develop a business strategy. Successfully using business strategies can lay a solid foundation for smart home experience stores, improve the image of smart home experience stores, and create And to promote the specific needs of customers, and build a trusting relationship with customers. Relying on the community, the smart home experience store not only has a fixed source of customers, but also can communicate with customers in the community.

2, choose the business district to open a smart home experience store

The bustling business district must have a huge population flow, and its dense floating population must carry a huge consumer market. When you open a smart home experience store in a commercial block, you must consider the location of the store. In the east-west direction, the best place is to go south; the north-south street is best to sit west to the east, so that the shop is at the northwest corner of the intersection as much as possible. In addition, the Sancha intersection is also a good place to open a shop; it is not advisable to open a shop on the slope; the ground level of the road and the shop should not be too different, and the location of the shop should be determined according to the different road layouts to attract customers' attention.

3, choose a supermarket, shopping mall next to the smart home experience store

Giant supermarkets and shopping malls must have huge customer traffic, and their huge supermarkets must have a huge customer base. For example, Wal-Mart, Carrefour, and Lotte Mart have chosen to open in the most prosperous and densely populated areas to enjoy the largest population. If the smart home experience store chooses to enjoy a large population flow in the location close to the supermarket, but in the location selection of the smart home experience store, the supermarket that can not rely on is too tight, to maintain an appropriate distance from the supermarket, the store The signboard must be obvious, so that customers can see it at a glance. It is best to choose a place that is no more than one hundred meters away from the supermarket, and it can get a very large customer base.

At present, the most important reason why smart homes are difficult to enter ordinary houses is that the price is too high. At present, the home intelligence is generally more than 100,000 yuan, and it is difficult for the public to accept this price. With the continuous development of smart homes in the future, the scale advantage will appear and the average price will decrease. For example, the price of smart home can drop to the level of 30,000-50,000, and the cost per square meter is 500-1000 yuan. This kind of smart home product is more realistic and can also have reliable and stable routine functions.

1. Forecast of building intelligent market prospects

From the perspective of a broad sense of architecture, smart home devices are mainly used in smart buildings. The intelligent building industry has great potential for development and is considered to be a very important industry in China's economic development. Its industrial driving role is not to be underestimated. According to statistics, the proportion of smart buildings in the United States to new buildings is 70%, and that in Japan is 60%. In 2015, China's smart buildings accounted for about 30% of new buildings.

China's intelligent buildings started in 1990, 6 years later than the United States, 4 years later than Japan. By comparing the development history of intelligent buildings in the United States and Japan, it is expected that the proportion of smart buildings in new buildings in China will remain 3 percentage points per year in the future. The lifting speed of the left and right, by 2021, the proportion of China's intelligent buildings in new buildings is expected to reach about 57%.

2. Forecast of the smart home equipment industry

From the perspective of narrow-minded smart home equipment applications, it is mainly concentrated in the commercial residential market, in which the proportion of villas and high-end apartments is at a relatively high level. From the perspective of the annual completion of housing, the market size forecast of China's new commercial residential smart home equipment industry in 2016-2021 is shown in the following table.

In addition, as an application platform, smart home can generate countless business needs, just like PCs and mobile phones. Despite the twists and turns of the road, you can't deny the bright future.

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