In the next 5-8 years, the number of LED lighting companies will decrease by 45%, and Sunshine Lighting intends to achieve the goal of 10 billion yuan through mergers and acquisitions.

Recently, Mr. Guan Yong, General Manager of Sunlight Lighting, Ms. Zhou Yamei, Chief Financial Officer, Mr. Zhao Fanghua, Secretary of the Board of Directors, and some shareholders and institutional investors of the company made face-to-face public statements on the 2016 annual results.

As a member of the G20-LED Lighting Summit, Sunshine Lighting released the "2016 Annual Report", showing 2016 operating income of 4.393 billion yuan, an increase of 3.18%; net profit attributable to shareholders of listed companies was 452 million yuan, an increase of 21.67 %.

After the rapid development and replacement of LED lighting in recent years, the development speed of LED lighting has slowed down, especially in the downstream applications of LEDs with low thresholds. There are obvious structural overcapacity problems, which have led to the lack of market. Order, vicious competition, under the pressure of macroeconomic downturn and fierce competition, large enterprises will expand through mergers and acquisitions, enhance market competitiveness, and some small and medium-sized enterprises that lack market competitiveness will gradually withdraw, and the whole industry enters the integration stage. .

There are a large number of lighting companies in the industry statistics. The number of enterprises will decrease by 45% in the next 5-8 years. The general trend of industry integration is obvious. Enterprises without core advantages will be eliminated.

Overseas markets cannot be underestimated

The LED penetration rate in the foreign stock market is about 12-15%, and it is expected to be around 20% in 2017. At present, the growth rate of domestic sales of the company is not high, about 20%. Domestic sales are mainly based on private brands. The development of private brands requires time and accumulation of customers.

At present, the company has established overseas subsidiaries in Belgium, Germany, the United States, France, Australia, Hong Kong, etc., engaged in overseas sales business, and actively promotes the sales of its own brand products through the international market.

In 2016, the development of new customers in Africa and Oceania was better, mainly because the weak areas in the past increased the intensity of development. The current results are reflected. Among them, Africa is mainly retail, and Oceania is mainly based on engineering.

In recent years, the overseas market has maintained a relatively high growth rate, which has become the pillar of the sustained and rapid growth of Sunshine Lighting. The main market revenues in 2016 were: 37.25% in Europe, 20.38% in North America, 16.36% in Asia, 17.27% in China, 4.01% in Latin America, 3.15% in Oceania, and 1.58% in Africa.

The patented new product is a weapon for enterprises to break through the market. The rapid growth of the American market is attributed to the outbreak of demand for super eco and filament lamps in the market last year, and the continuous introduction of new lighting products.

The company's customers are mainly Philips. On this basis, the company actively expands to include brand manufacturers, as well as supermarkets and other sales channels. The company completed the distribution of channels in France and Germany in Europe, and initially formed a relatively complete layout of the European and American markets. While enriching the channels, the company is striving to expand the proportion of lighting products.

Product innovation and capital operation dual drive

Sunshine Lighting said that the global economic situation in 2017 is not optimistic, China's supply-side reform has just begun, and the homogenization of excess capacity is serious. The number of lighting companies in the industry statistics is very large, and the general trend of industry integration is obvious. Enterprises without core advantages will be eliminated. While enhancing its core competitiveness, Sunlight Lighting will actively deploy and plan to integrate other enterprises and accelerate the development speed through external force sharing.

At the 2016 High-tech LED Annual Meeting, many companies have said that the curtain of the LED industry pattern has just been opened. The upstream has achieved market share concentration, the middle reaches are also fast, and the downstream curtain has just opened.

Guan Yong, general manager of Sunshine Lighting, said that the supply-side reform solves the problem of unequal demand and production. The LED lighting sources, lamps and other products we are doing now are too consistent and too close. How to solve them?

The next round of global growth opportunities may come from the Internet of Things. As various technologies mature and integrate, lighting will also be integrated into the IoT system. The company will increase investment in innovation, including innovation in product design principles, material innovation, and intelligent lighting combined with innovation. At the same time, combined with external innovation funds and innovation capabilities, the effect of leverage and integration.

The company plans to achieve a sales target of 10 billion yuan by 2020. According to the normal growth rate of the company, it will achieve the goal of 10 billion yuan in the next few years, and intends to achieve the goal of 10 billion yuan through mergers and acquisitions.

The company has been concerned about the changes in the capital operation of the industry, but the current good targets are difficult to obtain. The company's industrial layout is still focused on the expansion of channels, including engineering lighting, commercial lighting and other fields.

Cost control and smart manufacturing are big trends

In the fourth quarter of 2016, there has been a rise in the price of chips. At present, there is no enterprise that has been transmitted to the application field, but it has little effect on enterprises in the application field, and most of them will be digested by the packaging companies. Future chips will continue to increase prices.

With the improvement of automation efficiency, the company has invested more than 10 automatic lines in the field of bulb automation in one year. The use of robots and robots has been increased in processes such as stamping and electric welding, and initial attempts have been made in the use of painting robots and automated handling vehicles. At the same time, the company is actively reporting smart manufacturing related projects.

At present, the per capita GDP of LED lighting companies has “fallen” to the traditional manufacturing level. How to improve the per capita output value, how to bring the industry 4.0, automation, and information to the enterprise, this is the future trend.

The cost of personnel and the pressure of employment risks have forced us to speed up the improvement of production efficiency, actively combine the application of new technologies for external robots and intelligent manufacturing, and clarify the production efficiency improvement goals of each subsidiary and each product category. Each subsidiary has set an annual Per capita output value target.

At present, robotics is developing very rapidly, combining automation and product design with process simplification and optimization to produce unique continuous productivity competitiveness. All subsidiaries have a work plan that is refined to a few people per line per month.

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