Network LED TV is selling hot
The World Cup in South Africa has heated up the domestic "color TV World Cup" promotion. It is understood that the "color TV World Cup" of major color TV manufacturers has entered a climax stage.
According to an online survey data, nearly 42% of consumers this summer expressed their desire to upgrade to a flat-panel TV with a larger size and higher definition during the World Cup. The author recently visited the store and saw the situation of "four strong hegemony". Among them, Internet TV has the best sound, LED flat panel is favored by sports image quality and color display, and HD digital integrated machine also starts sales by digital TV conversion. In addition, taking advantage of the 3D signal opportunity broadcasted by the World Cup in South Africa, 3D TV also launched a special promotion. Although various functions are different, consumers still prefer Internet and LED-integrated network LED TVs.
In the store, I saw that 3D TV has attracted many consumers to come to try and consult, but the price of tens of thousands of dollars has made many consumers discouraged. In addition, 3D TV viewing requires eye wear, which is prone to eye fatigue, which greatly reduces consumer interest, so there are not many buyers.
On the contrary, the network LED TV has taken into account the dual advantages of interaction and image quality, and has been ranked first in the sales list. For example, Konka's newly launched Net Rui LED TV can not only realize online World Cup live broadcast, but also open interactive windows to chat with friends, comment, and also play World Cup games and video chats during advertising time. Diversified functions have won many young consumers. The heart of the person.
Ms. Chen, a promoter of Gome, said that at present, all manufacturers are focusing on promoting network LED TVs. 3D TVs are mainly used as image enhancements. There are only prototypes in the store, no inventory, and only consumer reservations.
It is understood that all manufacturers have agreed to use the World Cup as a promotional gimmick. It is reported that Konka has launched the "Konka World Cup Passion Conjecture Activity" nationwide. TCL used the Olympic champion to help promote the World Cup promotion. Skyworth launched the promotion campaign of "grab the cool and open machine, enjoy the wonderful World Cup". Hisense also held "Hisense Blue". Qing 3DLED teamed up with the 'Shenzhou VII' World Cup rush to buy and other activities. Konka is also cooperating with McDonald's in 10 major cities to implant Konka Net Rui LED TV in hundreds of McDonald's restaurants, so that consumers can watch World Cup matches while dining, and can also experience Konka's new treasure hunt and World Cup points. A variety of healthy somatosensory games such as the ball war.
Insiders pointed out that from the 2008 Olympic Games to the World Expo, and then to the World Cup, sports events have become a new stage for color TV companies to compete. In the marketing of each event, only the enterprises that accurately lock in the consumer demand and fully satisfy the consumer demand can win the fruits of victory.
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