Play intimacy with the user to play Changhong Rainbow collar to the industry what enlightenment
A few days ago, the "user exceeded 500 million to send 500 50-inch TVs" campaign started by Changhong Hong Lingjin System officially ended. According to statistics, during the activity period, the utilization rate of existing users increased by 37% from the previous month, and the number of newly registered users increased by 11.8% from the previous month, becoming the most eye-catching event in the smart TV industry in the first half of 2017.
Summarizing and analyzing this activity can provide a guiding role for Changhong and even the smart TV industry's content management and user interaction model.
How to play the user: close contact with madness and sincere benefits
From May 5th to June 1st, 2017, Changhong Honglingjin System sent 500 sets of 50-inch TVs, Bluetooth speakers, and wireless charging treasures to users participating in the event. This round of Super High School Awards activities reflect the “early heart†of the Changhong Hongling Gold System: We sincerely serve our customers and we sincerely provide benefits for our users.
In recent years, with the popularity of smart TVs, more and more users have gradually discovered that content is not rich enough and is not good enough to be a pain point. Changhong also deeply felt this in the investigation and began to think about how to solve this problem from the content. Otherwise, the TV is not different from the traditional TV. The greater value of the smart TV will not be reflected.
If you do your own content, Changhong finds that it is not its own advantage. The advantage of Changhong is the advantage of hardware in intelligent manufacturing. So where does the content come from? Changhong opened its eyes and found a series of strong partners who are also thinking about expanding in the living room market. Among them, there are Tencent Penguin TV, iQiyi and so on. Their investment and accumulation in Internet content has already had a huge amount of content, and many of the content is still at the IP level. It has already achieved significant success on the PC and mobile phones.
Changhong has integrated their contents into the Rainbow Collaring System through docking, and from the beginning to the present one and a half years, the system has been upgraded several times and has reached version 3.0. At present, the contents of the Changhong Rainbow Collar System include popular TV dramas, NBA sports events, popular games, high-quality music, and boutique TV shopping.
Moreover, the Changhong Rainbow Collar System has further innovated and opened up another new model. At present, many platforms implement membership-based operations for content and require registration fees. However, in the face of television home users, Changhong has taken a bold approach, that is free, and set the requirements not only free, but the quality of content can not be reduced.
So if it's free, is Changhong silly? Obviously not. Changhong has found a balance between users and content partners. That is, content providers provide content. Users don’t have to spend money, but through the Hong Kong Gold System’s viewing, games, and so on, they can accumulate gold coins and exchange gold coins for more. Equity and benefits allow users to create value for themselves in the process of use.
In this way, the Rainbow Collar System allows Changhong Smart TV to open a door for users first. Simply speaking, watching television can make money.
How does the coworker say: Give priority to Changhong
After investigating some of the users who participated in the activity, the users felt that it was a habit to see the content through the Rainbow Collar System and that it would take a certain amount of time each day to see the growth of gold coins. According to SAVOR, a user of the 50-inch TV award, the system has already remembered its account information by default. The TV was switched on directly through the HongKong system and the winner was recommended this time. Activity information, colleagues actually in the Bluetooth speaker.
Thanks to the further improvement of monthly activities, the partners who provided content for the Hong Kong-based gold system also saw real traffic effects.
In the process of participating in the activities, the users actively use the Rainbow Collar System to obtain various contents. It is reported that several television dramas provided by Tencent Penguin TV have greatly improved the on-demand rate during the event; the playing rates of several documentaries from iQIYI have also increased significantly from last month.
The person in charge of the related content provider stated that in the future, he will further participate in the user feedback activities of the Changhong Honglingjin System, and will specifically come up with some of the latest IP-level content to specifically supply the users of the Changhong Honglaijin System, letting Changhong Hong Collar users see different content!
Presumably, in the future, the content on the smart TV in the living room will not be less, worse, or slower than the platform on the mobile phone.
How the media commented: Stimulate the smart TV industry model innovation
At present, Internet TV manufacturers buy hardware to deliver content, but content is free for only a certain period of time. When the deadline expires, users must pay for content. The user was flickered by some of the manufacturer's petty profits, and bought the television to continue to pay for future content.
The practice of Changhong is reliable and realistic. It is to think about how to save money for users, and also to create opportunities for earning money, so that users can create value for their own time and choices. As long as users insist on using, content can always be Use your own gold coins for exchange.
Industry watcher Liang Zhenpeng believes that the good content is the membership fee system. However, Changhong's unique rainbow-collar gold system allows users to no longer pay extra, and can also earn coins to use in exchange for more benefits and benefits.
As mentioned at the beginning, because the activities are highly concerned and the number of participants is hot, this will also help the promotion of the current Hongxing gold system. This will further increase the viscosity of the system to users, and increase the frequency and duration of user use. , Provides rich basic data for smart TV living room big data research, and provides help for the analysis of the operators of Hongjin Gold System, allowing operators to know what content is more attractive to users, and this helps guide the production of content. And push content that users are interested in.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
Summarizing and analyzing this activity can provide a guiding role for Changhong and even the smart TV industry's content management and user interaction model.
How to play the user: close contact with madness and sincere benefits
From May 5th to June 1st, 2017, Changhong Honglingjin System sent 500 sets of 50-inch TVs, Bluetooth speakers, and wireless charging treasures to users participating in the event. This round of Super High School Awards activities reflect the “early heart†of the Changhong Hongling Gold System: We sincerely serve our customers and we sincerely provide benefits for our users.
In recent years, with the popularity of smart TVs, more and more users have gradually discovered that content is not rich enough and is not good enough to be a pain point. Changhong also deeply felt this in the investigation and began to think about how to solve this problem from the content. Otherwise, the TV is not different from the traditional TV. The greater value of the smart TV will not be reflected.
If you do your own content, Changhong finds that it is not its own advantage. The advantage of Changhong is the advantage of hardware in intelligent manufacturing. So where does the content come from? Changhong opened its eyes and found a series of strong partners who are also thinking about expanding in the living room market. Among them, there are Tencent Penguin TV, iQiyi and so on. Their investment and accumulation in Internet content has already had a huge amount of content, and many of the content is still at the IP level. It has already achieved significant success on the PC and mobile phones.
Changhong has integrated their contents into the Rainbow Collaring System through docking, and from the beginning to the present one and a half years, the system has been upgraded several times and has reached version 3.0. At present, the contents of the Changhong Rainbow Collar System include popular TV dramas, NBA sports events, popular games, high-quality music, and boutique TV shopping.
Moreover, the Changhong Rainbow Collar System has further innovated and opened up another new model. At present, many platforms implement membership-based operations for content and require registration fees. However, in the face of television home users, Changhong has taken a bold approach, that is free, and set the requirements not only free, but the quality of content can not be reduced.
So if it's free, is Changhong silly? Obviously not. Changhong has found a balance between users and content partners. That is, content providers provide content. Users don’t have to spend money, but through the Hong Kong Gold System’s viewing, games, and so on, they can accumulate gold coins and exchange gold coins for more. Equity and benefits allow users to create value for themselves in the process of use.
In this way, the Rainbow Collar System allows Changhong Smart TV to open a door for users first. Simply speaking, watching television can make money.
How does the coworker say: Give priority to Changhong
After investigating some of the users who participated in the activity, the users felt that it was a habit to see the content through the Rainbow Collar System and that it would take a certain amount of time each day to see the growth of gold coins. According to SAVOR, a user of the 50-inch TV award, the system has already remembered its account information by default. The TV was switched on directly through the HongKong system and the winner was recommended this time. Activity information, colleagues actually in the Bluetooth speaker.
Thanks to the further improvement of monthly activities, the partners who provided content for the Hong Kong-based gold system also saw real traffic effects.
In the process of participating in the activities, the users actively use the Rainbow Collar System to obtain various contents. It is reported that several television dramas provided by Tencent Penguin TV have greatly improved the on-demand rate during the event; the playing rates of several documentaries from iQIYI have also increased significantly from last month.
The person in charge of the related content provider stated that in the future, he will further participate in the user feedback activities of the Changhong Honglingjin System, and will specifically come up with some of the latest IP-level content to specifically supply the users of the Changhong Honglaijin System, letting Changhong Hong Collar users see different content!
Presumably, in the future, the content on the smart TV in the living room will not be less, worse, or slower than the platform on the mobile phone.
How the media commented: Stimulate the smart TV industry model innovation
At present, Internet TV manufacturers buy hardware to deliver content, but content is free for only a certain period of time. When the deadline expires, users must pay for content. The user was flickered by some of the manufacturer's petty profits, and bought the television to continue to pay for future content.
The practice of Changhong is reliable and realistic. It is to think about how to save money for users, and also to create opportunities for earning money, so that users can create value for their own time and choices. As long as users insist on using, content can always be Use your own gold coins for exchange.
Industry watcher Liang Zhenpeng believes that the good content is the membership fee system. However, Changhong's unique rainbow-collar gold system allows users to no longer pay extra, and can also earn coins to use in exchange for more benefits and benefits.
As mentioned at the beginning, because the activities are highly concerned and the number of participants is hot, this will also help the promotion of the current Hongxing gold system. This will further increase the viscosity of the system to users, and increase the frequency and duration of user use. , Provides rich basic data for smart TV living room big data research, and provides help for the analysis of the operators of Hongjin Gold System, allowing operators to know what content is more attractive to users, and this helps guide the production of content. And push content that users are interested in.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
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