On January 12, 2018, the full text of the official website of the State Administration of Press, Publication, Radio, Film and Television released the "Notice of the State Administration of Press, Publication, Radio, Film and Television on Regulating and Promoting the Development of 4K Ultra High Definition Television" (hereinafter referred to as "Notice"), aiming at the current 4K ultra-high definition television program. The problems of non-standard management and technical standards in broadcast and transmission have been regulated from the seven aspects of the healthy and orderly development of domestic 4K ultra-high definition television.
First, fully understand the importance and arduousness of the development of 4K ultra-high-definition television, persist in proceeding from reality, and strengthen policy guidance.
The "Notice" emphasized that the development of 4K ultra high-definition television is an important measure for the press, publishing, radio, film and television departments to implement the central innovation-driven development strategy and promote the integration of culture and science and technology, and to deepen the structural reform of the radio and television supply side to meet the people's higher standards. It is of great significance for audiences to experience demand and promote and promote the development of cultural industries and national industries. At the same time, the development of 4K ultra-high-definition television is another major technological advancement and transformation and upgrading of radio and television. It involves many aspects, a wide range of fields, and has a great impact. It is a complex system project. At present, China’s 4K ultra-high-definition television is still in its infancy and has not formed a more mature industrial chain and ecological chain. All units and departments should further deepen their understanding of the importance and arduousness of developing 4K ultra-high-definition television, closely integrate China's national conditions and the development of broadcasting and television, persist in proceeding from reality, strengthen organization and leadership, improve policy protection, and steadily and actively advance.
The second is to give priority to supporting provinces and institutions with better development of high-definition television to carry out 4K ultra-high-definition television pilots, and insist on piloting first and progressing steadily.
The "Notice" pointed out that after years of cultivation, domestic high-definition television has shown a steady development trend, but there is still a big gap compared with the needs of the people, and it is necessary to further increase promotion efforts. All regions and departments should properly handle the relationship between the development of high-definition television and ultra-high-definition television, and make overall coordination. Fully advancing the development of high-definition television is the foundation for the development of 4K ultra-high-definition television. The General Administration of Commerce supports the development of high-definition TVs in provinces and institutions to carry out 4K ultra-high-definition television pilots. Through pilots, it will provide more content, technology support, operation management, and measures to protect Explore and practice all aspects, gain experience, and then gradually promote.
The third is to further strengthen the construction of the 4K ultra-high definition television technology standard system, unify the standards and standards, and ensure the technical quality.
The "Notice" requires that to promote the development of 4K ultra high-definition television, it is necessary to unify standards and strictly regulate and accelerate the establishment of a sound and unified technical standard system. The 4K Ultra High Definition TV pilot units must earnestly implement national and industry technical standards such as "High-Efficiency Audio and Video Coding Part 1: Video," "Ultra High Definition Television System Program Production and Exchange Parameter Values." 4K ultra high definition television receiving terminals (including cable TV terminals, IPTV terminals, OTT terminals, and TV integrated machines) should support TVOS smart TV operating systems, AVS2 standard decoding, and high dynamic range and three-dimensional sound standards.
The fourth is to continuously promote the construction of 4K ultra-high-definition content, innovate content production, and increase the effective supply of programs.
The "Notice" emphasized that it is necessary to strengthen the construction of 4K ultra-high definition television program production capabilities, grasp the correct orientation, promote quality creation, continuously improve program production capacity and reserve levels, and promote the creation of new advantages in the production of 4K ultra-high-definition audiovisual content. In the early stage of development, qualified production, broadcast, and transmission organizations are encouraged to explore and develop 4K ultra high-definition televisions in sports events, documentaries, film and television dramas, and cultural and cultural programs, in accordance with the unified deployment and requirements of the General Administration of Shipping. Encourage cable TV networks to carry out 4K ultra high-definition television video on demand services, encourage qualified broadcasting organizations to explore and establish an ultra-high-definition television broadcasting system, and when conditions are ripe, apply for 4K ultra high-definition television channel pilots in due course.
The fifth is to encourage innovative development models, focus on promoting integrated development of production, broadcast, transmission and service, and nurture new development momentum.
The “Notice†requires that in order to develop 4K ultra-high definition television, it is necessary to thoroughly implement the development strategies of media integration, smart broadcasting, and broadband and radio broadcasting, and give full play to the advantages of broadcasting and television in the integration of media content production and broadcast, efficient collaborative transmission and intelligent terminal services, and so on. Collaborative and integrated development, and enhance sustainable development capabilities. The General Administration of Development develops 4K ultra-high-definition, encourages innovative development models, and actively explores new models, new formats, and new services such as digital content copyright protection, intelligent collaborative services, ultra-high definition home theater, and strives to create broadcast and film media development under the conditions of 4K ultra-high-definition technology. New ecology, to promote radio and television technology progress and transformation and upgrading.
Sixth, adherence to the normative development, the 4K ultra-high-definition television channel pilots and video on demand services must be submitted for approval according to procedures.
The "Notice" emphasized that 4K ultra high-definition television is a new propaganda field for radio and television. It is necessary to adhere to the normative development, strictly implement the ideological responsibility system, and adhere to the correct political direction and orientation. It is necessary to incorporate 4K ultra-high definition television into the radio and television supervision system to ensure the guidance of security and broadcast security. It is necessary to strictly examine and approve management. Without approval, any unit, whether in cable television, terrestrial television systems, or IPTV and Internet TV, must not illegally set up 4K ultra high definition television channels and video on demand services.
Seventh, we must strengthen organizational leadership, actively coordinate with multiple departments, and create a good environment for development.
The "Notice" requires all units to strengthen the organization and leadership of the development of 4K ultra-high-definition television, make overall planning, careful arrangements, and coordinate advancement. We must actively coordinate effectively with the social development plans of the governments at the national and local levels and related arrangements. We must coordinate with related departments to actively strive for the support of party committee governments at all levels and all sectors of society. Collaborate with each other to form a concerted effort to create a favorable policy environment and development atmosphere for the healthy and orderly development of 4K ultra high definition television.
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