Zhongshan lighting industry upgrade annual output value of nearly 100 billion yuan


Guzhen Lighting is well-known at home and abroad and has become one of the most influential representatives of Zhongshan's industrial cluster development. The Outline of the Plan for the Reform and Development of the Pearl River Delta Region, which was recently introduced, clearly states: to create regional brands with international influence, such as Zhongshan Lighting.

Zhongshan Lighting is included in the national industrial development strategy. The community is paying attention to: How does Zhongshan integrate the industrial brands of the surrounding industrial resources with a global perspective? Why does Guzhen Lighting undertake the important task of leading the Zhongshan Lighting to the international market? At the same time, the municipal economic department It is also in-depth research in relevant townships, providing a reference for the government to introduce policies to promote the upgrading and development of the lighting industry.

Zhongshan Lighting is moving towards international brands

Taking the ancient town as the core, the Zhongshan lighting industry chain extending to the surrounding towns, districts such as Henglan, Xiaolan, Dongsheng and Port is growing stronger, forming a pet industry cluster with an output value of nearly 100 billion yuan.

As far as the annual output value of the lighting industry is concerned, the ancient town has reached more than 18 billion yuan, with a cross-border of 8 billion to 10 billion yuan, more than 10 billion in other towns, and more than 10 billion in neighboring Jiangmen. Adding these output values ​​together is a pet industry cluster with an output value close to 100 billion yuan. This is the resource that Zhongshan Lighting Industry needs to integrate to implement the development of the Outline. District Bingwen, chairman of the Zhongshan Lighting Industry Association and chairman of Huayi Lighting, told reporters.

The ancient town with the largest output value and 60% share of the domestic market is undoubtedly the representative of Zhongshan Lighting. However, the implementation of the "Outline", the town needs to first clarify two issues: First, how to face up to the conceptual transformation and breakthrough between the ancient town lighting and Zhongshan lighting; second, how to position the surrounding township, take the lead in Zhongshan lighting The task of moving to an internationally influential regional brand?

Wu Runfu, secretary of the party committee of Guzhen Town, apparently saw the importance of quickly clarifying these two issues. He said that the ancient town will take the opportunity of implementing the "Outline". In the future, it will focus on promoting the transformation of the ancient town from the Chinese lanterns to the world's lights. While leading the development of the Zhongshan Lighting brand, it will continue to enlarge and strengthen the ancient town lighting. This industry brand, and eventually formed the world lighting industry center in the ancient town. In the future, we must not only cultivate aircraft carrier-type enterprises, but also set industry alliance standards, and we must make comprehensive breakthroughs in financing, marketing, and independent innovation. The ancient town will be a trading center, a settlement center, and a research and development center. It is the headquarters of brand enterprises, and some production parts that occupy relatively large resources such as land and space can be laid out to surrounding towns, forming a rational distribution of industrial functions and benign operation. Modern industrial chain.

Accelerate resource integration and upgrade the industrial chain

At the same time as the "Outline" was introduced, the financial crisis is still affecting the real economy. February and March are the usual replenishment peaks of buyers. The sales of Guzhen Lighting, which has been depressed for several months, has improved, maintaining a growth rate of more than 10%.

The "Outline" is indeed inspiring, but the crisis has not passed. Tongbu, president of Zhongshan Gushang Lighting Co., Ltd., boldly predicted: If there is no obvious recovery in the market in September this year, many small enterprises without brands, no technology and no working capital will certainly not be able to hold back, and they will not be underestimated. quantity.

District Bingwen is relatively optimistic, and he is more optimistic about the opportunities that big waves and sands bring to quality enterprises. However, he also believes that the development of the ancient town and even the Zhongshan lighting industry has so far, the industrial chain urgently needs to upgrade to advanced, only the improvement of talents, equipment renewal, factory standardization, new light source and other new technologies, can achieve the "Outline" The goal is to make Zhongshan Lighting an international brand with international influence as soon as possible.

Visiting enterprises in various townships and cities, the reporter did feel that the impact of the financial crisis and the promotion of the "Outline" are forcing the Zhongshan lighting industry to usher in a wave of integration and upgrading.

However, these high-quality enterprises that will lead Zhongshan Lighting to sprint to international regional brands also generally call for the government to give more industrial policy support under the dual pressure of coping with the crisis and upgrading. They hope that all levels of government will cooperate with the "Outline" to quickly introduce supporting policies to support industrial upgrading and development.

Government and enterprise work together to create a lighting regional brand

At present, the economic department is conducting research in the township area to grasp the most comprehensive information on the development status of the lighting industry, and provide reference and basis for the next step of the government's policy of supporting industrial upgrading and development.

The "Outline" clearly puts forward in the construction of the modern industrial system: to play the leading role of leading enterprises, famous brand products and well-known trademarks, to create regional brands with international influence such as Foshan home appliances and building materials, Zhongshan lighting, Jiangmen papermaking, and to become bigger and stronger industries. Cluster.

Li Qihong, deputy secretary of the municipal party committee and mayor, pointed out that Zhongshan’s original industrial clusters with administrative towns have been difficult to support large-scale industrialization characterized by large industries and long-value chains. Xie Keqiu, director of the Municipal Economic and Trade Bureau, also said that Zhongshan’s industrial cluster with the administrative area of ​​the township is a single entity, with a narrow industrial span and loose organizational units. Strictly speaking, it is not a real industrial cluster, but rather tends to The nature of the enterprise cluster.

Xie Keqi told reporters that the economic sector will shoulder the heavy responsibility of implementing relevant policies and promoting coordinated development of the industry. As an area where the leading lighting industry cluster is innovative and upgraded, Guzhen Lighting Industry will comprehensively innovate and upgrade from the aspects of brand chain effect, technology alliance, regional brand, industrial supporting center and circulation center, becoming more influential and competitive. Industry core area.

expert's point

Regional brands have more industrial integration energy

Experts from the Industrial Research Institute of Zhongshan University of the University of Electronic Science and Technology of China said that compared with industrial brands, if regional brands grow stronger, they will have more market influence and competitiveness, and regional brands will have greater industrial integration energy.

Experts believe that the industrial cluster development promotes the rapid rise of industrial brands such as Guzhen Lighting and Xiaolan Hardware, and is extremely influential in the domestic industry. However, how these industrial brands maintain this influence and even expand their influence, adapt to the global market competition, but face very realistic regional, resource, space and other factors.

Experts pointed out that how to break these obstacles and bottlenecks is not only a problem that governments at all levels and the business community need to think about and promote the development of Zhongshan lighting to international regional brands. It is also the scientific development of Zhongshan's implementation of the "Outline", first to test the core ideas and explore The new ideas for industrial cluster development need to be solved. What is the scientific development? What should we do first, what should we do? What should we try? The answers to these questions will directly determine the future macro-development strategy and micro-implementation measures of Zhongshan Lighting.

According to sources from the city's economic departments, the current economic department is conducting in-depth research in the township to grasp the most comprehensive information on the development of the lighting industry, and provide reference and basis for the next government's policy of supporting industrial upgrading and development.

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