February data analysis of washing machine market performance in the Spring Festival month?

Washing machines can be said to be home appliances in every household in China. The reason why it is so popular is because it is a very practical and liberating artifact and the artifact of labor. It is inevitable that the word "artifact" is exaggerated now, but washing machines have been popular in China for decades. Imagine the change from washing clothes to washing clothes, and it has not been replaced for many years. This is really true. Artifact. So the washing machine is now our right hand, so today we PConline made a comparison of the support of the mass consumer to the washing machine in February, if you are also planning to buy a washing machine, also have a look.

Figure 1

(1) Proportion distribution of popular washing machine brands

From the data ratio can be analyzed, Haier's first position is stable as Mount Tai, and the attention is even twice that of the second-ranked Siemens. Compared with January, Siemens fell 2.53%, and Haier also had a slight decline of 0.44%. After all, before the Spring Festival, everyone had bought a washing machine to take home. The ratings of brands such as Little Swan, Panasonic, Midea and Samsung are not high and relatively stable.

Figure 2

(2) The most popular washing machine products for users

The above data shows that Haier is the most concerned washing machine brand, but from the popular products, it is Siemens's top three rankings, which are concentrated in the drum type washing machine. The fourth-ranked Haier drum washing machine is also very popular. Unexpectedly, there is only one pulsator type washing machine in the TOP10. It seems that more and more people like the washing method of the drum washing machine. The price is as high as 7,999 yuan, as low as 799 yuan, and the other middle prices are relatively volatile.

Figure 3

(3) User attention in different price ranges

Figure 4

Although the washing machine is a veritable convenience artifact, the money people spend on the washing machine is relatively sensible. From the data display, it can be seen that the population of 1000-2000 yuan accounted for 22.1%, ranking first. Then from 2000-3000 yuan, 3000-4000 yuan, the two sections accounted for two or three. In the washing machine product line, everyone is more inclined to affordable products.

(4) Usage of different washing machine types

Figure 5

Everyone knows that there are two types of washing machines: drum type and pulsator type. In fact, in recent years, the double barrel type has also become popular. From the data point of view, the drum type and the pulsator type do not appear to be one-sided, the proportion is relatively average, and the drum is still slightly dominant. As the emerging type of double-cylinder, the degree of attention naturally needs to be further improved.

(5) Washing capacity

Figure 6

Washing capacity is also an important measure of the choice of washing machine, it involves a lot of clothes to wash at a time, so especially for a family of a few mouths is a particularly important parameter. From the data, the most proportion is more than 7 kilograms. It seems that everyone is now entering a well-off home, and a few mouthfuls of clothes want to get a bucket. Then the ranking is also very reasonable, with the rule of lowering the capacity, the washing machine also needs to wash the washing capacity.

(6) Proportion of operating users

Figure 8

The difficulty of the operation of the washing machine is also considered. Because the family has men, women and children, the knowledge that everyone has popularized is not complete, so the most ideal washing machine operation method is to use it from 80 to 6 years old. However, from the data point of view, the proportion of computer control is overwhelmingly high, and it can also reflect the operation of the group of people who are mainly working for a generation. The computer control is fully automatic. APP control is still immature, mechanical control is outdated, so the data is still understandable.

(7) Male to female ratio

Figure 9

In the use of the washing machine, there are more boys than girls. It seems that modern men are more respectful of women, and many household chores work on their own. Although this data does not explain anything about the washing machine, it is indeed worthy of praise for the boys.

(8) Age ratio

Raise 10

The phrase “Young people should eat hard” is slightly different in the data. The age group using the washing machine is 21-30 years old, followed by 31-40 years old. These two age groups account for nearly 8 to make. However, the age group under 20 is still quite optimistic. After all, it has begun to do housework, which is worthy of praise. The proportion is even higher than the sum of 41-50 years old and 50 years old. It seems that the traditional virtue of respecting the old man is vividly expressed in this respect.

Before purchasing a washing machine, it is quite necessary to know the relevant functions and practicality on the Internet. But analyzing which washing machines others have bought is also a trick. I don't know if you can see the trend of the washing machine in the "February Washing Machine Consumer Data Report". I like to remember it.

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