Hammer Technology seeks new investors to merge with 360 mobile phones is an anecdote
Recently, the hammer mobile phone has to be merged with the 360 ​​mobile phone, and Lao Luo has already denied the statement. However, the reality of the hammer can be seen that it really needs new investors to provide financial support. Considering this, it is not impossible for the two mobile phone companies to merge. Let's take a look at the related content with Xiaobian.
Lao Luo denied the scandal with 360, but the hammer really needs new investors.
The development of the hammer into the smart phone market is not smooth, all the way, until last year's nut Pro2 showed some signs of selling, but even in 2017, its smartphone shipments are estimated to be only about 4 million, and the hammer technology has been established. It has been more than 5 years.
Compared with Xiaomi, it took only three years to achieve the top four domestic mobile phones. The slow development speed of the hammer is obviously difficult to meet the requirements of investors. This has also led to difficulties in financing. The RMB 1 billion that the Chengdu government led last year has It is the largest financing to date, and the cumulative financing of Xiaomi from its establishment to 2014 is nearly 2 billion US dollars. The funding problem has also become an important factor limiting the development of the hammer.
The environment of China's smartphone market has changed. In the fourth quarter of 2017, China's smartphone market experienced a double-digit recession. 2017 is also the first recession in China's smartphone market for many years. The overall environment has a cold wind that makes the hammer feel alive. Hard.
The fierce competition in the smartphone market has given the hammer tremendous pressure. In the fourth quarter of 2017, nearly 80% of the domestic smartphone market has a market share of Huawei, OPPO, vivo, Xiaomi, and Apple. The remaining market share includes second-tier brands such as Jinli and Meizu, facing these powerful enterprise hammers. The pressure can be imagined.
Under such circumstances, the hammer urgently needs to introduce new investors to support its development, and further expand by the downwind of the current nut Pro2. However, after the problems with LeTV's mobile phones, it is clear that the investment institutions of various parties have been cautious about entering the smart phone industry. It is obviously not easy for the hammer to find new investment institutions.
360 once had an ambition for the smart phone industry. When Xiaomi emerged, it launched a 360 special offer machine, but it was obviously awkward. Later, it chose to directly enter the smart phone industry and cooperated with Coolpad, but it also appeared as a third party. After the related issue, it missed the development opportunity. It can be said that it is awkward in the smart phone industry and consumes its patience and ambition in the industry.
360 has successfully listed in the domestic backdoor, holding a lot of cash in hand, and its business focus is obviously on the Internet business, so it is possible to merge the smartphone business belonging to the hardware business with the hammer, and the hammer is It is therefore possible to obtain new financial support, which is a suitable choice for both parties.
Therefore, even though Lao Luo has denied the rumors of the merger, the possibility of merger still exists, and now the hammer may not be completely determined by Lao Luo himself. The influence of investment institutions cannot be ignored, and it is dominated by many enterprises. Business mergers are often the founders of investment institutions rather than companies, which is the helplessness of the founders of the company after accepting capital.
The above is about mobile phone portable - Lao Luo denied the anecdote with 360, but the hammer really needs new investors' introduction. If you want to know more information, please pay attention to eeworld, eeworld electronic engineering will provide you with More comprehensive, more detailed, updated information.
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