LED backlight LCD TV penetration rate will reach 70% in 2012
LED backlights and 3D are the heavyweight products in the flat-panel TV market in the past two years. According to a research institute, the penetration rate of LED backlight LCD TVs, which accounted for only 45% in 2011, will increase to 70% in 2012. For this estimate, it is mainly based on the application of low-cost direct-lit LED backlight modules, and is lower than CCFL. The new direct-lit LED modules are more cumbersome than the side-lit ones, but their lower price will appeal to most value-conscious consumers.
Despite this, the shipment of edge-lit LED LCD TVs will be as much as five times that of direct-lit LCD TVs, and the price of edge-lit LCD TVs is expected to decline rapidly in the second half of this year.
China became the world's largest TV market in 2009 and became the world's largest LCD TV market in 2011. However, as China's urban home flat-panel TV penetration rate reaches its highest level, China's flat-panel TV shipment growth will slow down. In 2012, China's LCD TV shipments are expected to grow 11% from last year, down from 17% in the previous year.
Despite this, the shipment of edge-lit LED LCD TVs will be as much as five times that of direct-lit LCD TVs, and the price of edge-lit LCD TVs is expected to decline rapidly in the second half of this year.
China became the world's largest TV market in 2009 and became the world's largest LCD TV market in 2011. However, as China's urban home flat-panel TV penetration rate reaches its highest level, China's flat-panel TV shipment growth will slow down. In 2012, China's LCD TV shipments are expected to grow 11% from last year, down from 17% in the previous year.
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