Strategic Thinking of China's LED Display Enterprise
[Source: "High-tech LED - Technology and Applications" March issue Zhuo Zhihua]
Nowadays, LED display screens have been widely used in advertising media, gymnasiums, stage performances, etc., and have become the most mature market segment in China's LED application field.
According to data from the High-tech LED Industry Research Institute: As of the end of 2011, there were about 1,210 LED display manufacturers in China, and the output value of LED displays reached 21.9 billion yuan. Small scale and low industry concentration are the true portrayal of the current status of China's LED industry.
In 2011, under the double pressure of internal and external environment, China's LED display industry experienced a thrilling price killing and baptism. Formerly the “lightning collapse†of the top 10 in Shenzhen's optoelectronic industry, it has brought many sighs of “same life†to the whole industry!
In the process of development of each industry, from the birth to the maturity, it is basically necessary to experience a "successful defeat", which is the general law of the market economy.
N more "钧多立立" fallen blood, just a "blind expansion, capital chain exercise" can comfort and interpret? What is the source of evil behind the deep hidden? How to survive, live well and live for a long time in a completely competitive market? How to build enterprise competitiveness in the process of fully competitive market evolution to monopolistic competition market?
Strategic focus, don't be too high
At present, the domestic LED display companies have many short-term behaviors, and they are all involved in the fields of packaging, lighting, etc. under the current situation of some flat screens. Under the temptation of some local government investment policies, they are far away from the advantages of industrial clusters. Building a factory.
Attempts to go upstream, middle and downstream to eat, grab the profit margins of all links in the industrial chain, and the name: "resource integration." Finally, the stalls (scale) are large, management is still that management, there are many places where bloodshed, capital is tight, and resource integration is 1+1<2, and eventually it will bring itself into a land of eternal annihilation.
“Floating†is the norm in the beginning of every new industry. The temptation generated by the huge market feast makes it easy for enterprises (homes) to lose their way.
The traditional wooden barrel theory (how much water can be loaded in the barrel is determined by the shortest piece of wood) makes us fall into a misunderstanding of thinking. The advantage of all aspects is the ideal world. It is difficult to make achievements in the actual business war, and most of the success stems from us. To stick to the advantage (long board), to maximize this advantage, is the way to become king.
For more information, please refer to the "High-tech LED - Technology and Applications" March issue
Nowadays, LED display screens have been widely used in advertising media, gymnasiums, stage performances, etc., and have become the most mature market segment in China's LED application field.
According to data from the High-tech LED Industry Research Institute: As of the end of 2011, there were about 1,210 LED display manufacturers in China, and the output value of LED displays reached 21.9 billion yuan. Small scale and low industry concentration are the true portrayal of the current status of China's LED industry.
In 2011, under the double pressure of internal and external environment, China's LED display industry experienced a thrilling price killing and baptism. Formerly the “lightning collapse†of the top 10 in Shenzhen's optoelectronic industry, it has brought many sighs of “same life†to the whole industry!
In the process of development of each industry, from the birth to the maturity, it is basically necessary to experience a "successful defeat", which is the general law of the market economy.
N more "钧多立立" fallen blood, just a "blind expansion, capital chain exercise" can comfort and interpret? What is the source of evil behind the deep hidden? How to survive, live well and live for a long time in a completely competitive market? How to build enterprise competitiveness in the process of fully competitive market evolution to monopolistic competition market?
Strategic focus, don't be too high
At present, the domestic LED display companies have many short-term behaviors, and they are all involved in the fields of packaging, lighting, etc. under the current situation of some flat screens. Under the temptation of some local government investment policies, they are far away from the advantages of industrial clusters. Building a factory.
Attempts to go upstream, middle and downstream to eat, grab the profit margins of all links in the industrial chain, and the name: "resource integration." Finally, the stalls (scale) are large, management is still that management, there are many places where bloodshed, capital is tight, and resource integration is 1+1<2, and eventually it will bring itself into a land of eternal annihilation.
“Floating†is the norm in the beginning of every new industry. The temptation generated by the huge market feast makes it easy for enterprises (homes) to lose their way.
The traditional wooden barrel theory (how much water can be loaded in the barrel is determined by the shortest piece of wood) makes us fall into a misunderstanding of thinking. The advantage of all aspects is the ideal world. It is difficult to make achievements in the actual business war, and most of the success stems from us. To stick to the advantage (long board), to maximize this advantage, is the way to become king.
For more information, please refer to the "High-tech LED - Technology and Applications" March issue
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