NVC Lighting went to Hong Kong to "open" the door to the international market

On May 20, 2010, NVC Lighting, the largest lighting brand supplier in China and the largest manufacturer of energy-saving lamps, was successfully listed on the main board of Hong Kong. NVC Lighting (02222.HK) became the first domestic lighting stock to be listed in Hong Kong. Wu Changjiang expressed sufficient confidence in the future of NVC Lighting. “In the world, few companies can do both manufacturing and channel, but also brand enterprises.” Perhaps this is also the rapid change of NVC. Growing password.

Speech by Mr. Wu Changjiang, Chairman, CEO and Executive Director of NVC Lighting

NVC's listing speaks by strength

NVC Lighting, a lighting company founded in Huizhou, Guangdong Province in 1998, has grown from a small factory based on foundry to a well-known and leading Chinese lighting supplier after 12 years of development. In 2009, the total annual revenue was 307.77 million US dollars, of which lighting products accounted for 50.3%, sales revenue increased by 19.53%, net profit was 14.7 million US dollars, which is recognized as the fastest growing domestic lighting enterprise.

NVC Lighting's public prospectus shows that as of December 31, 2009, sales revenue for the past three fiscal years recorded a compound annual growth rate of 53.3%. In the future, NVC Lighting will continue to promote energy-saving products, create an 'environmental' image, increase the number of NVC stores and strengthen distribution channels to expand its market share in China. In addition, from 2007 to 2009, the total sales of NVC energy-saving lighting products accounted for an increase in the total revenue during the period, from 37.5% to 60.1%.

At present, NVC Lighting has manufacturing bases in Guangdong, Chongqing, Zhejiang and Shanghai, and has established two research and development centers in Guangdong and Shanghai. 36 operation centers and 2,461 brand stores nationwide form a complete customer service network. In the world, more than 30 countries and regions have established operating institutions and built a market prototype of an international marketing strategy.

In fact, in the past five years, NVC Lighting has been deeply involved in the competition of global lighting brands, taking a solid first step in the internationalization road, and is highly recognized and praised. In the 2008 Beijing Olympic Games, NVC Lighting, as the representative of the Chinese lighting brand, competed fiercely with the international lighting brands, and finally won the contract of many venue lighting projects through technology and service strength, making China's lighting products the world's largest for the first time. The highest specification inspection.

After the baptism and affirmation of the Beijing Olympics, at the Shanghai World Expo held this year, NVC Lighting has achieved a bumper harvest. It not only seized the project of Shanghai Hongqiao Transportation Hub and the lighting renovation project of the 16th Pudong Wharf of Shanghai Bund, but also built the outdoor landscape of Expo Park, Expo Village Hotel Apartment, Expo City Best Practice Area, Expo Luoa Pavilion, Expo There are many projects such as the underground space of the shaft and the World Expo celebration plaza. Among them, the indoor lighting project of the Guangshang C block site includes venues in more than 100 countries. After that, the Guangzhou Asian Games in 2010 will also be able to see the shadow of NVC lighting everywhere.

In addition, NVC's lighting products and application solutions have also been adopted by many other well-known projects in China, including Tianjin Metro and Wuhan-Guangzhou high-speed railway. These remarkable achievements have laid a solid foundation for brand and public opinion for NVC's listing and internationalization strategy.

Low carbon energy to win the future

Among the product composition of NVC Lighting, commercial lighting accounted for the largest proportion, followed by home lighting, among which, energy-saving products accounted for more than 60% of the main business income. In recent years, due to the increasing awareness of environmental protection, energy-saving lighting products are increasingly favored by consumers. The demand for energy-saving lighting products in China increased from 32.8% in 2007 to 35.9% in 2009, and is expected to increase further to 50.8% in 2014.

NVC Lighting has experienced rapid growth in the sales of energy-efficient lighting products. From 2007 to 2009, the revenue of energy-efficient lighting products increased at a compound annual growth rate of 94.1%. NVC produces approximately 9,000 lighting products, 1,500 light source products and 200 lighting electrical products to provide customers with "one-stop" lighting products and services. Based on 2009 sales revenue, the company is China's largest supplier of local brand lighting products. In addition, the company is also a leading supplier of energy-saving lighting products in China, leading sales in energy-saving products such as energy-saving lamps, T4/T5, and electronic ballasts.

Mr. Wu Changjiang, Chairman, Chief Executive Officer and Executive Director of NVC, presented souvenirs to representatives of the listing committee of the Hong Kong Stock Exchange (left)

In order to strengthen NVC's research and development capabilities, it has a research and development center in Huizhou and Shanghai, respectively, responsible for different research and development directions to meet the changing needs of end customers, and has cooperated with Tsinghua and Fudan. Currently, 65 patents have been developed. For large-scale projects, customized products and solutions are available to meet the specific requirements of professional end customers. The "Xiang" series of floodlights specially designed for the Beijing Olympic Games won the 2009 China Red Star Design Award for the Gold Medal.

It is worth mentioning that with the expansion of overseas markets, NVC has also established four product design centers in the UK, Australia, the United States and Hong Kong, which can not only enrich and improve NVC's overseas demand for different overseas market consumption needs. Lighting products can more effectively introduce the latest overseas lighting technology and enrich NVC's product research and development capabilities. European customers said that NVC has become one of the leading brands in the international lighting industry.

By means of Hong Kong, "open the door" to the world

Established in 12 years, the average annual compound growth rate is over 50%; 10 years ago, NVC's output value was only 27 million yuan, and in 2009, NVC Lighting has become the domestic lighting brand leader; from the initial foundry, packaging, to relying on From own brand and technology to the world; from the creation of the first NVC brand store to the competition and even cooperation with international lighting brands... NVC lighting shoulders and the miracle, not only these, but NVC lighting and its The vision of the leadership team is far more than that.

From Wu’s personal point of view, the listing in Hong Kong is more like earning a direct ticket to the international market. Because overseas markets have developed faster than the mainland in recent years, NVC Lighting will actively promote products to other countries after the listing, including mergers and acquisitions and other strategic investments; and increase research and development efforts to reduce manufacturing costs.

Chairman Wu Changjiang became the focus of media attention in Hong Kong

In recent years, NVC has carried out many strategic acquisitions and investments to achieve diversification, increase the company's production capacity, and enhance the company's position in the global industry. In June 2007, NVC Lighting acquired a lighting company in the UK, and through its existing local technicians to help NVC develop products in line with the UK and even Europe, NVC Lighting has taken a solid step in product internationalization; In 2008, it completed the acquisition of China's leading energy-saving lamp manufacturer Sanyou; in 2009, it acquired Shanghai's leading electronic ballast manufacturer Shanghai Akade.

Wu Changjiang once clearly stated to the outside world, "With regard to mergers, my philosophy is: what is not what is acquired, and there is no need for mergers. In the direction of mergers and acquisitions, one is in the product, the second is in the channel, the third It is in the core technology. We will look for targets on these.” 30% of the funds raised, that is, 490 million Hong Kong dollars, are invested in domestic and international market expansion. This is the strategic goal of Wu Changjiang's insistence on listing in Hong Kong. A Chinese lighting company that has made a name for itself in Hong Kong's capital market will naturally look beyond the distance. This is also the inevitable behavior of Wu Changjiang's ideological externalization of the huge slogan of “creating a world brand and striving for the industry first” on the office building.

From another point of view, it will be found that as the leader of China's lighting, NVC's overseas listing also bears significant industry significance. Due to the late development and slow development of China's modern lighting technology, although China is a large lighting country, it is not a lighting power. Under the background of China's lighting technology lags behind the international manufacturers' industry, NVC Lighting has achieved a high degree of integration and management upgrades through overseas listings, which in turn provides greater support for technological innovation and brand promotion, and will vigorously promote the development of China's lighting industry. Make Chinese lighting further narrow the gap with world lighting.

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