Power supply side to decrypt Hisense central air conditioning high growth tips

This year's Apple Developers Conference, because of the "Hisense" logo, became the first central air-conditioning brand to access HomeKit in China, which made domestic enthusiasts excited. Serving commercial customers all the year round, Hisense's central air-conditioning has been relatively low-key, and it has been found to have a hole in the sky.

(Hisense Central Air Conditioning Silent Laboratory)

Low-key industry leader

The low-key Hisense central air-conditioning in the industry is not low-key.

Peking University, the Presidential Palace of Namibia, and the office building of the Ministry of Foreign Affairs of Ghana have all used central air conditioners produced by Hisense. During the Wenchuan earthquake, Chengdu Huaxi Hospital received a large number of wounded people for 24 hours without stopping the operation, and the air-conditioning system was overloaded. Hisense Central Air Conditioning Co., Ltd. dispatched technical and after-sales team support to ensure the normal operation of the hospital. Such a story is innumerable in Hisense's central air-conditioning, which makes the low-key Hisense accumulate a strong "popularity."

In China, Hisense's central air-conditioning has maintained a compound growth rate of more than 30% in recent years, and even in the home-installed retail sector, it has even achieved rapid growth of more than 60%. This summer, the office building of the Quality Supervision Bureau of Nanjing installed Hisense Central Air Conditioning. The volume of this project is not large, but the quality and technology won the trust of the quality supervision department, which made Hisense feel encouraged.

As the only domestic brand central air conditioner produced by Sino-foreign joint ventures in China, Hisense Central Air Conditioning has the technical and quality advantages that other domestic brands do not have from the innate genes. Hisense Central Air Conditioning adheres to the 6S international quality standard system to ensure product quality and use.

A dealer in Wuhan is the iron powder of Hisense's central air-conditioning business. When asked about the reason, the dealer gave a small example: Wuhan is in a damp weather, and the screws from the air conditioners are generally rusted. For the central air-conditioning transfer machine produced by Hisense, the screw circle that is screwed out is bright and the quality is obvious. This gives the dealer great confidence and trust.

Force supply side

Central air conditioning is a high-end durable consumer goods, and the power of technology cannot be ignored. In recent years, Hisense has actively promoted the high-end central air-conditioning market. It has participated in the formulation and revision of four national and industry standards, and has 117 patents for high-efficiency, energy-saving and environmentally-friendly multi-connected central air-conditioning technology. 15 technologies have been certified by science and technology to reach the international advanced level.

One-handed technology and one-handed service, this is the important reason why Hisense's central air-conditioning enters the home improvement market. With the deepening of the attack side reform, the consumption upgrading trend is obviously transmitted to enterprises, and more and more families choose central air conditioners instead of split air conditioners.

Among the domestic brands, Hisense Central Air Conditioning is the only multi-line central air conditioner capable of producing electric auxiliary equipment. For the home use scene, it means not only safe, efficient and stable operation, but also hundreds of dollars per month. Electricity fee.

In Apple's selection criteria, Hisense is in line with the user-centered standards that enhance user experience, strength, and top three. After a series of work, Hisense Central Air Conditioning has become a VIP member of Apple's internal promotion of the HomeKit project. After obtaining the qualification, Apple will give priority to the development, testing, market activities and other aspects of the policy and policy tilt. At present, Hisense has completed the qualification of Apple MFi, and is developing modules, completing the debugging of the hand, and product development is also underway. The progress is so rapid that the smart home sector is attractive to manufacturers.

Among home appliance companies, Hisense has a foresight in artificial intelligence and big data, and has locked its core technologies into image display and data processing, and has achieved results in the fields of intelligent transportation and smart medical care. Maybe HomeKit's debut at WWDC is just the beginning, and the follow-up actions are fascinating.

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