Smart home rapid expansion of corporate standards vary

Suddenly, like the spring breeze of the night, with the continuous improvement of infrastructure and the gradual improvement of the network environment, smart homes that are high above are gradually flying into the homes of ordinary people. The cut-in points of major companies are different. Some choose to start with products, while others use intelligent systems as a breakthrough point. The standard dispute that accompanies them intensifies, and security issues also stand out.

Everyone picks firewood

Technology companies have accelerated their exploration of the smart home market. In the middle of the last century, the prototype and technology foundation of smart home - the Internet of Things technology - was born. At that time, the industry thought about the life picture under the Internet of Things. Recently, Samsung Electronics launched the Family Hub Smart Fridge to make Imagination a reality. Samsung Family Hub refrigerator has many smart digital new features, external 21.5-inch full HD LCD display, can be used for family members to upload pictures and messages, so that the refrigerator becomes the home connection hub, and the built-in three high-definition cameras for users to pass The smartphone monitors the interior of the refrigerator for effective food management. In addition, the product can directly order foods, play music, view calendars, and even watch TV programs online, bringing more rich experience to the user's daily life.

Samsung pays attention to improving the smart home experience through product R&D, while domestic companies increase the level of intelligence by building an overall service system.

In the smart home experience zone, through the completely open IPP controller, different smart terminals and partner devices in the home can be quickly accessed to the network, thereby realizing the interconnection, mutual control, and interaction of various intelligent terminals in the home. Through the intelligent light control system and the intelligent access control system, the experiencer can set "get up mode", "away mode", "entry mode", "home mode" and "night mode" by one-click.

In addition, the Wisdom Family also implemented voice control, interconnection and control of family members in different places, and televisions, refrigerators, and air conditioners in the home can all serve as gateways to control and coordinate other smart devices through any device.

Standard battle

In the same way, despite the differences in entry points, the focus of business competition has converged, the battle for smart home systems has intensified, and the smart home systems have become independent.

It is understood that Samsung’s smart products currently use Samsung's unique Tizen system. From June 2015, Midea’s M-Smart system will be open to the industry and other brands, and will launch a module priced at only 10 dollars. Other brands of smart appliances can also enter the US system camp through the installation of modules. Mao Hongjian, dean of the Smart Home Research Institute of Midea Group, pointed out that the opening of the smart home system aims to complete a new model of the ecosystem and business circle through the collaboration of group forces. Haier also announced that it will face the opening of the entire ecological circle, open its doors to all major partners, and achieve a win-win situation in the era of smart living. Haier stressed that: "Haier's goal is not to create one-sided smart home products, but has fully integrated the upstream and downstream industrial chain of smart ecosystem, combining hardware and software."

In addition to manufacturing companies, Jingdong Mall's ambitions in smart homes should not be underestimated. It is understood that Jingdong’s layout in the smart home ecology has been fully launched since 2014. At the end of October 2015, JD.com announced that it will provide enterprises with a long-term development of intelligent hardware platform with an open ecology. According to Liu Xiangfeng, head of the Jingdong JD+ open incubator, Jingdong’s smart platform differs from Haier and Xiaomi in that Jingdong is a neutral third-party platform that is more open and able to access and accommodate diversified smart hardware products. Before the industry’s doubted channel providers wanted to share a piece of the smart home market, Yan Xiaobing, vice president of Jingdong Group, had denied it, saying that the main purpose was to “solve the current situation in which all manufacturers are fighting in the smart market to achieve Interconnection between branded products."

In response, Ma Junying, chief analyst of Beijing Goldman Sachs Lion Culture Communication Co., Ltd., pointed out that major companies are on the surface, and they are actually fighting for smart home appliance systems. At present, the standards for smart home appliances are not uniform, and the company’s production is at war with each other. This will not only create a chaotic situation for the development of the industry, but also may bring greater production and management risks to the company in the future.

Liu Buchen, an appliance analyst, said that non-compulsory standards of enterprises will generally cover the core technologies and patents that they own, while regulating the production and sales of their own enterprises. On the other hand, they can use this to market, for example, to have not yet possessed this standard. Manufacturers of production technology collect patent fees; in addition, corporate standards also have reference significance, and they will first affect the formulation of national mandatory standards. The more standards that companies customize, the more they are absorbed into the national standard, the more benefits the company may derive from it.

Security risks

The intelligent life security under the Internet of Everything cannot be ignored. In the HackPWN final held in August 2015, the scenes of BYD autos, washing machines, wearable devices, smart homes and other smart devices were cracked by participating hackers. The seven major hotels such as Sheraton have been exposed to the disclosure of millions of open house information, surveillance equipment leaks in Hikvision's security incidents, or disclosure of sensitive information, and tens of millions of social security users’ information disclosures. Become the focus of the attack.

In the fast growing smart home market, the security issue is the biggest hidden danger. There are several reasons: First, the smart home and the Internet of Things are in the early stages of development, and the technology is not mature. Second, companies are eager to seize the market and focus their efforts on product and market promotion. Security issues have not yet been placed on an important agenda. Third, it does not rule out the intentional use of companies and collect customer information through the background.

Zhao Yong pointed out that companies should pay more attention to safety when developing products, and continue to introduce advanced technologies and protect equipment and technology. At present, in order to guarantee the information security of “Internet of Everything”, a security solution based on time and space fragmentation is proposed.

For future smart market development direction, Ma Junying pointed out that product intelligence competition and system competition will continue to increase in the coming year, while the improvement of the security of smart homes will become a new profit point, in addition to traditional technology companies, Internet companies It will also join them, and the overall smart home market will expand rapidly.