China's home appliance industry's splendid _ _ AWE with technology as the center of home appliances

10 exhibition halls, 130,000 square meters of exhibition area, 250,000 visitors at home and abroad, more than 800 exhibitors... The China Household Electrical Appliances and Consumer Electronics Expo (AWE) in 2018 can not be reached with those other home appliances exhibitions mentioned above. The data actually only outlines a general externality.

Although AWE has not been a home appliance exhibition, the cross-border multi-factors are dissolved in it, which is a feast of technology-centered technology. However, the author has always been in the home appliance industry, and naturally only considers the consideration from one dimension.

China's home appliance industry's splendid _ _ AWE with technology as the center of home appliances

It can be said that AWE built a stage to let the participants and the audience experience the splendid appearance of the Chinese home appliance industry. The cutting-edge products on display at AWE, the collisions of ideas from the same period of time, the turbulence of ideas, and the vision of AWE that outlines the visionary insights and blends into the future of industrial development are enough to be remembered. No matter which dimension you go from, you can conclude that AWE does not return to the exhibition.

Check AWE and know the world of home appliances

In China's manufacturing industry, there are only a handful of companies in the world such as the home appliance industry, which are global manufacturing centers, market centers, and even cutting-edge technology centers. Not only China's home appliance companies, but also global home appliance companies can't wait to showcase their latest products, technologies and innovation logic at this year's AWE. No one wants to lose voice in an industry trend.

The global status of China's home appliance industry determines the value and core role of AWE. Because of this, we will see KUKA, AEG, and will be able to understand Fisher & Paykel, GEA, although there will be beauty and Haier capital The way is to let the foreign giants who looked up before the Chinese people look up, but this just shows the competitiveness of Chinese home appliance companies.

In fact, AWE is no longer completely home appliances, there is no need to count the companies or brands in the field of supporting supply, IT communication, IOT information, etc. on AWE, just from 10 exhibition halls. With the emergence of the industry cluster, you can know how much the marginalization of the home appliance industry has expanded. China's home appliance giants are changing their own corporate extensions with unprecedented determination and strength, just as the United States is moving in the direction of the technology-based group, just as Gree is advancing according to the goals of the global industrial group.

China's home appliance industry's splendid _ _ AWE with technology as the center of home appliances

Chinese home appliance companies that have emerged from imitating and learning the brands and products of foreign-invested enterprises are no longer arrogant. When Haier wins the first export volume of its own brands issued by Euromonitor International, we can understand that China’s home appliance enterprises are both domestically Still in the international market, we are all committed to the process of creating a brand.

Industry pattern, brand dynamics, technology trends, innovation trends, market trajectories... everything can be found in AWE's interpretation of blueprints. If China's home appliance companies continue to promote the upgrade from manufacturing to creation with the former road blue and the current jade, then AWE makes Chinese home appliance manufacturing more open and more integrated.

Xiao AWE and get the future of home appliances

For many years, AWE has the largest exhibition area of ​​Haier in 2018. It is a one-stop smart solution that shows “4+7+N” around the world with “smart”; it has always been the beauty of AWE. This year's AWE launched a new strategic direction: the new era of human-machine; Gree's precision manufacturing appeal, Bosch's healthy living philosophy, Skyworth's artificial intelligence theme... Every company has demonstrated its uniqueness at AWE On the one hand, when AWE puts each side together, it is a new future for the home appliance industry.

In the existing industrial environment, every product and even the enterprise is no longer separated. Under the era of the Internet of Everything, there is no channel that you can quietly walk alone. Therefore, we have seen a series of solutions that are completely different from the past, and we will see more intelligent home platforms, and we will understand the more intelligent products with more experience.

China's home appliance industry's splendid _ _ AWE with technology as the center of home appliances

Just as artificial intelligence, big data, and IoT technology continue to penetrate the home appliance industry, when the intelligence of the home appliance industry reaches a certain level, perhaps the boundary between home appliances and robots will be broken. In the future, home appliances are no longer home appliances. In the new era of beautiful human-machines, the products are connected in series on a unified platform; Haier's service robots derive more future paths.

At AWE in 2018, robots have never been so close to the daily life of users. The scenes of intelligent scenes have never been so real as they are now. Wisdom unmanned retail has never been so specific. .

Business model, demand model, product development model, production and sales model, user demand model... Every dimension involved in the future development of the company can find a window to look into the distance from AWE2018.

Think about AWE and know the inner workings of home appliances

It is said that home air conditioners have technical ceilings in product breakthroughs, but Oaks has introduced a new type of air conditioner that can be washed and washed. It is said that foreign companies have natural premium and brand value, but Casa Di has launched the most in history. The home cabinet machine with a price of nearly 100,000 yuan. Wu Xiaobo said at this year's AWE summit forum that it is not poverty that limits your imagination, but the fear of future change and uncertainty. The reason why China's home appliance companies can achieve today's achievements, AWE can become the leader in the same industry exhibition, the internal reason is innovation.

Throughout the products exhibited by exhibitors at AWE, the original technology and original functions are the focus of self-presentation. Various new exotic technologies and products are intertwined with a colorful innovation in AWE.

China's home appliance industry's splendid _ _ AWE with technology as the center of home appliances

Innovation will promote China's home appliance industry to upgrade in a higher direction. Xu Chengmao, deputy dean of the US Central Research Institute, said that the most perfect human-computer interaction is zero interaction. In other words, true intelligence must go to intermediate productization. This is the innovative direction of beauty in intelligence. Gu Tangtang, vice president of Oaks Appliances Group, told the author that the new product launched on AWE this year has spent nearly a year on the technical team. In addition, Gree, Jinghong, Little Swan, TCL, Fangtai, Hisense Kelon... All the new products on display have precipitated the innovative technology of the enterprise, and all reflect the innovation strategy of the enterprise.

Following this main line, it is foreseeable that in 2019 and even more long-term AWE, more and more capable products, technologies, systems and solutions will be subverted. Although AWE is an industry display platform, everyone's life and work will be changed because of the content and direction transmitted by AWE.

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