Continued to write double 11 "Legend"! Sharp black double 12 wins four platform sales champion

[Tianchi.com Home Appliances Channel] After undergoing multiple promotions for the double 11th, the most anticipated E-commerce Festival has reached the same level. Although Double 11 has many discounts, some consumers still do not fully satisfy themselves. The desire to "hand in hand" hopes to fight again in the Twelve. In this year's Double XII, Sharp continued the outstanding results of the Double Eleven, bringing a new round of buying rush to consumers with excellent product quality and substantial discounts.

Twelve double-opening sales were only 19 minutes, and Sharp's online sales of omnichannel black-box has exceeded 100 million. As of 24:00 on December 12th, Sharp's total sales of omnichannel channels exceeded 740 million, and it easily won sales of Tmall, Jingdong, Suning and Gome4 platform sales. Among them, Jingdong platform sales increased by more than 1000% year-on-year. Double 11 After that, Sharp did not have a lack of strength. The excellent performance in the Double Twelve also made people wonder how Sharp TV can achieve such good results.

Consumer recognition stems from excellent quality Sharp technology development never stops

In the Double Twelve, Sharp LCD-60TX7008A television favored by the majority of consumers, the combination of large screen and high quality earn enough attention. As the TV price war "ceasing fire," more and more consumers are turning their attention from "price" to "value", and product quality has become an important factor for consumers to purchase. Sharp returned to the Chinese market and continued its good reputation. With its original LCD screen, ultra-clear and wide color gamut, and 4K HDR quality adjustment technology, both hardware and software have made TV picture quality positive. The excellent product technology under Foxconn also allows consumers to recognize the quality of Sharp TV.

In fact, Sharp's exploration of television technology is more than that. In August of this year, Sharp released the world's first consumer-grade 8K TV, 4 times the 4K TV's super sharpness, and also demonstrated Sharp's ultimate pursuit of picture quality. In the coming era of 5G era, Sharp 8K's transmission problems will be overcome. With the launch of Sharp 8K cameras, 8K will be further expanded on the content side, bringing consumers a full range of 8K ultra-high-definition Visual experience.

In the "2016 China Media Top 10 Media buzzwords" issued by the National Language Resources Monitoring and Research Center recently, artificial intelligence is also included. Sharp has its own independent thinking about the organic combination of artificial intelligence and television. This year, Sharp also released an artificial intelligence television. Through full conversational voice interaction, it will turn television into “human” to the greatest extent and achieve true intelligence.

Whether it is the progress of picture quality or the innovation of interactive methods, Sharp's "re-definition" of TV also allows consumers to see more possibilities for the future of Sharp TV, and Sharp also has the excellent reputation that other brands do not have.

Insight into Consumer Needs Parallel Quality and Price

As the definition continues to increase, our distance from the TV is getting closer and closer. At the same time, TV's big screen trend is even more pronounced. According to the data from the Double Eleventh, the retail sales of 55-inch and above TVs accounted for 46.8% of the total, and the sales volume of large-screen TVs continued to show an upward trend. Sharp, which enjoys the reputation of being the "Father of LCD," actually started earlier on the big screen of TV, and its excellent product quality has made the TV screen more "attractive."

While ensuring product quality, Sharp has redefined "high-quality TV." Foxconn's powerful empowerment saved Sharp TV's production costs in all aspects, ensuring that quality and good prices are in parallel. For this reason, Sharp TV, which implements the "nobility" strategy, allows consumers to enjoy the power of Sharp TV's powerful picture quality.

This year, the television industry as a whole showed a downturn. This freeze period was mainly due to the continuous rise in panel prices and the margin of promotion was much lower than before. In spite of this, Sharp still writes outstanding results in promotional nodes such as 618, National Day, Double 11 and Double XII. The “combination” with Foxconn allows the two parties to complement each other's strengths and achieve a double rise in both output and quality. Under the “Noble Noble” strategy, Sharp’s strategy is fully consistent with the general trend of consumption upgrade. It can be predicted that the strong combination of Sharp and Foxconn is bound to set off a new round of "innovation" in the television industry and bring us unprecedented surprises.

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