How does Zhongke Shuguang achieve the layout of smart cities and business models?

Up to now, Zhongke Shuguang has deployed 22 urban cloud computing centers across the country, promoting more than 30PB data exchange and sharing. The service system can reach 50,000 units, and more than 1,000 units are currently in use.

When we talk about big data, the first thing that comes to mind is BAT, Amazon, and other companies. These companies have achieved commercial success through the combing, integration, and development of business data.

Now, Zhongke Shuguang (603019.SH), which has been exploring this road for eight years, has taken aim at government data and hopes to find new opportunities from both vertical industry data and horizontal urban management data.

Wuxi, the number one smart city in China, which has been built in five years, can prove this strategy.

Smart city template

In 2009, Zhongke Shuguang first proposed a model for urban investment by enterprises to build cloud computing centers and government to purchase services. In 2011, Wuxi was recognized by the National Development and Reform Commission as one of the first five “cloud computing innovation service pilot cities”, and was recognized as the first Chinese smart city development jointly issued by the Chinese Academy of Social Sciences and Guomai Internet for three consecutive years.

The core of Wuxi Smart City Data is government data. The big and small things happening in government departments, social organizations, and enterprises must be aggregated into big data. These data include nearly one billion of the city's operational management and economic factors are stored in the cloud computing company of Zhongke Shuguang.

This is due to the fact that Wuxi has adopted a set of information system of Zhongke Shuguang. All levels of departments can apply online for information needs, such as civil affairs to build a system, how much resources, how much memory, online can be submitted. After submitting, the information administration department of Wuxi can review and approve the approval, and then pass the corresponding requirements to the cloud computing service center. The infrastructure can be prepared in 10~20 minutes compared to at least one to two months. .

"Once this data can be truly useful data, combined with our cooperation in finding data on the Internet and data from the industry, we will be more accurate in a certain period of time." Wuxi Information Technology And the Director of the Radio Authority, Zhang Keping.

From 1993 to 1998, the government's application of computer networking and application engineering in the professional field to promote the informationization of the national economy and the development of social development, such as the Golden Tax, Golden Shield and other gold-word projects, has realized the professional domain informationization. However, for urban managers, these fragmented “data islands” are not enough for data mining.

In this context, the problem of data fusion faced by large-scale cities is much more complicated than that of medium-sized cities, while smaller cities do not have the right to collect and use data. Therefore, the medium-sized city has become a natural and reasonable unit and has become an optimal entry point.

With the local government building a cloud computing center, the government will transfer all the business to the cloud platform for unified management deployment. Zhongke Shuguang will charge service fees according to the local government business volume. In the case of a small initial business, the company's investment will not exceed 10 million, and then it will continue to increase according to the increase in the number of business, and it will be in a state of flexible expansion.

“It has also experienced a very painful transformation,” said Zhang Lin, cloud service manager of Zhongke Shuguang Cloud Computing. In the early transition, they were able to take over the original equipment of the government department, until the traditional equipment reached the physical service life, and in order to deal with the problem of convergence will give birth to a lot of troubles.

However, all this is finally hard work. As Nie Hua, president of Zhongke Shuguang Cloud Computing Co., said: "The company's goal is to accurately capture the regional informationization opportunities of the card area, seize the commanding heights of the government's big data industry, and build a smart city."

At the moment, the “smart city” of the Wuxi Municipal Government has officially accepted the inspection. In Wuxi, some non-confidential non-core data can already be merged. Taking the floating population system of the Public Security Bureau as an example, Wuxi recorded these data in the Wuxi floating population database in the traditional mode, and sent non-sensitive and non-physiological information to the big data center through the Public Security Bureau. Through the basic data of the floating population and the housing address data, the public can realize the registration of the floating population, the address level of the housing and the appointment of the residence permit, and for the public security, the residence permit system, the control library, the rental housing system and the police can be passed. The communication system is integrated and compared.

Going to the next step is to do more smart applications.

business model

Up to now, Zhongke Shuguang has deployed 22 urban cloud computing centers across the country, promoting more than 30PB data exchange and sharing. The service system can reach 50,000 units, and more than 1,000 units are currently in use. This kind of efficiency can not help but worry, is this a profitable business?

Because urban data centers are more inclined to be local, the cloud computing center in Wuxi layout is difficult to attract other local governments to use, but enterprises are not allowed to do so. With the cloud model, the biggest advantage is to help small and medium-sized enterprises to achieve informationization. The cloud mall can provide websites, mailboxes, office systems, etc., and can be provided on a per-price basis.

For example, an innovative company has developed an app or developed a website or office software. Using the current contacts and sales channels may not be able to achieve good promotion and sales. If you put it in the cloud mall, you can use the sales channels of Zhongke Shuguang to promote and sell. "For example, if you are selling a bracelet, you can put the core technology in the handle ring on me. There is another entrepreneur who may not be a bracelet, but it is related to the upstream and downstream, through the cloud mall and You contact." Zhang Lin said. At present, there are more than 2,000 SMEs in the cloud mall, and 70%~80% of the enterprise users are not in Wuxi.

"The development of investment business model is more important. Business data requires everyone to pan for gold in the sand, and government big data is more normative. Once it breaks out, its potential power will inevitably bring about a change in business model." Nie Hua said.

He said that the expected partners include IT industry regional agents, integrators, software developers and local traditional enterprises facing transformation, as well as venture capitalists who are optimistic about urban cloud projects and markets. In a nutshell, it is to fully support the transformation of partners to regional cloud computing and big data service providers to form a new innovation in the cloud computing business model.

Dawning City Cloud Investment Operation is characterized by the use of sole proprietorship, joint venture and other means to form a three-level technical support and operation and maintenance team of “local + headquarters + external experts”. The operation center is a local independent legal entity, and the operation team is built according to the cash technology structure and service system.

This can be divided into a holding mode and an authorization mode. In the holding mode, Zhongke Shuguang is the main investor and has a controlling stake. The franchisee or government shareholder needs the team to have solid operational resources and a corresponding mature operation team. In the authorization, the franchisee is the main investor and has a controlling stake. Zhongke Shuguang participates in the brand and intellectual property rights. This requires the franchisee to have strong financial strength and independent management capabilities.

Nie Hua admits that the franchise of the city cloud is imminent, there are two reasons. On the one hand, it is time pressure, and there is not much time window left by the outside world. On the other hand, it faces operational challenges. Within 3 to 5 years, it is a strategic development opportunity for big data. It is necessary to spread the strategy of “100 cities and 100 lines” during this time period. National investment can bring localized business operations.

In his view, the essence of the cloud computing center is not in construction, but hopes to provide a good stage. You can work together on a platform. The best thing to achieve is "based on the government's data platform, around people's data, To do the application of social governance, to focus on the data of the object, to do the application of urban management, and to surround the data of the industrial economy, we will enhance the economic competitiveness of the city to promote the economic development of the city."

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