What Sharp TV has done to return to the Chinese market
According to the "2017 China TV Consumption and 2018 Trend Forecast Report" released by the China Electronics Chamber of Commerce, approximately 48 million color TV sets were sold in the Chinese market in 2017. Due to various reasons such as panel price increases, the TV industry in 2017 basically operated at a low level. But for Sharp TV, the momentum in 2017 is completely inconsistent with the overall industry trend. Sharp TV's global color TV sales in 2017 are expected to be 14 million units, while sales in the Chinese market are expected to exceed 10 million units.
2017 was a rewarding year for Sharp TV, and it took a place in the fiercely competitive Chinese market. In addition to eye-catching sales, it also lies in the accurate prediction of future product development trends. According to Zhongyikang's data, the sales and sales growth of 60-inch and 70-inch color TVs in 2017 are much higher than other sizes. Sharp TV occupies the top spot in the 60-inch and 70-inch large-screen TV market with a volume ratio of 58.8% and 91.7%, and has become the mainstream choice brand for consumers in the large-screen market.
In addition to the accuracy of grasping future trends, there is also an indisputable fact that they are excellent products. On June 6, 2017, Sharp's flagship new product "Kuang Shi Bu Xian Shi"-S60 All-in-One and S60U Split Machine were released. The appearance process adopts narrow frame design, and the thinnest part in the thickness of the whole machine is only 9.1mm. The use of HDR technology improves the contrast between light and dark on the screen, making the color of the screen closer to the light color in human eyes. The stereo is equipped with Dolby Audio and DTS dual decoding, supports up to 7.1 channel HD content decoding, and the TV can directly play high-quality two-channel stereo. The use of these configurations and technologies has continuously improved the quality of products.
In August 2017, Sharp released the first consumer-grade 8K TV, Sharp AQUOS 8K TV, in Shanghai, China, Taiwan, Tokyo, and Berlin, Germany. Start the 8K ecological layout and change from "Father of LCD" to "Father of 8K". Since the LCD era, Sharp has been leading the industry in "electronic technology products". In today ’s era of technological upgrades, Sharp has developed an 8K TV with advanced technology, which has an amazing resolution of 7680X4320 pixels. A more immersive audiovisual experience. It is the promotion of these "black technology" products that has made more Chinese users like Sharp and has a better chance in marketing.
In addition to the release of new products, in terms of marketing strategies, it caters to the buying habits of the Chinese, vigorously develops e-commerce, and conducts online promotion. Throughout the major shopping festivals throughout the year, Sharp has also won all the way, from Jingdong 618, Suning 818, Tmall double 11, double 12, all Sharp products are "big wins", regardless of sales Or sales have achieved impressive results. Of course, in addition to the correct channel selection, price also has an advantage. After obtaining the empowerment of Foxconn in the manufacturing industry, Sharp has continuously reduced the manufacturing cost of the product, and finally gave back this advantage to consumers. So after the return of Sharp, the market share in 2017 showed an upward trend.
Sharp TV is taking the route of brand rejuvenation, inviting popular stars to act as star store managers and sponsoring popular variety shows. From holding hands with Dimaxi as the first star store manager of JD.com flagship store, to the addition of the popular little flower Dili Reba and boxing champion Zou Shiming, the online channel store day event was successfully launched, and this event received fans A lot of responses. Through the benefit of stars, the star and the product are closely linked. This move has made more young people willing to buy Sharp TV. Popular variety shows From the special sponsor of "Run" to the title of "Beautiful House", Sharp TV has made the brand's youth more popular through variety marketing. Young consumers have more fun and topicality when buying TV.
In 2017, Sharp TV not only simply returned to the Chinese market, but also brought more competitive new products, and in the strategy around the localization of the Chinese market, it continued to be young and fashionable, allowing consumers to buy TV products. With more abundant choices, of course, solid products also help Sharp to gain a foothold in a highly competitive environment. It is precisely because of the above-mentioned actions that Sharp has once again returned to the eyes of ordinary consumers.
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