The kitchen appliance industry is entering the "golden age". Quality is the core.

On April 12th, the 2018 China Kitchen & Bathroom Appliance Service Industry Development Summit (hereinafter referred to as the Summit) jointly sponsored by Guangdong Wanhe New Electric Co., Ltd. and Guangdong Xinxin Network Technology Co., Ltd. was held in Foshan, Guangdong. With the theme of “warm heart service and win-win future”, nearly 600 industry experts, elite representatives and industry leaders gathered together to summarize the current situation of home appliance service market and jointly explore the new pattern and model innovation of home appliance service market in the new era.

Lu Yucong (first from left), President of Wanhe New Electric Co., Ltd. attended the summit

At the summit, Shi Lanlan, Chairman of China Hardware Products Association, Lv Jiying, Vice Chairman of China Hardware Products Association, Liu Runfeng, Vice Chairman of China Hardware Products Association, Liu Song, Vice Chairman of China Household Electrical Appliances Service and Maintenance Association, and Party Secretary of Shunde District Federation of Industry and Commerce Peng, Guangdong Household Electrical Appliances Chamber of Commerce, Secretary-General of Shunde Household Appliances Chamber of Commerce Lai Xiaoming, Secretary General of Guangdong Gas Appliance Association Ouyang Jianmin, Secretary General of Shunde Gas Appliances Chamber of Commerce Yang Lan and other guests were invited to attend, while Shunde District Federation of Industry and Commerce, Guangdong Wanhe New Ye Yuanzhen, Chairman of Electric Co., Ltd., Lu Yucong, President of Guangdong Wanhe New Electric Co., Ltd., Ye Wenjie, General Manager of Guangdong Xinxin Network Technology Co., Ltd., and Wanjiale, Vantage, Fangtai, Boss, Midea, Haier, Ao Smith, Schindler Representatives from Qianfeng, Qianfeng, Ganghua Gas, Shuaifeng, etc. came to participate in the wave of consumption upgrades, how to improve the service quality of kitchen and bathroom appliances, and create a new future for the industry.

Focus on consumption upgrade

Focus on quality service

With the upgrade of consumption, the improvement of household appliance consumption experience has become particularly important. The entire home appliance service industry will usher in a new round of “quality” as the core. Liu Song, vice chairman of the China Household Electrical Appliances Service Maintenance Association, said in his speech that the data of the whole industry chain and cross-border cluster development in the home appliance service industry exceeded RMB 520 billion in 2017. The source of this statistical data mainly comes from four major pieces. Home appliances, not all home appliances, are expected to reach a trillion business level by 2020, and the market is very large. Under the market trend of consumption upgrading, home appliance services will jump from “satisfaction” to “quality”. Enterprises must take quality service construction seriously.

This view has been widely recognized by participating companies. Lu Yucong, president of Wanhe Electric, pointed out that due to the promotion of national supply-side reforms, the domestic market consumption has been significantly upgraded. Driven by this, the rapidly expanding kitchen and bathroom industry is facing a new era of development. Traditional service wars and price wars have been difficult to cope with consumption. The demand for kitchen and bathroom enterprises is necessary to return to the service construction route, and improve the competitiveness of enterprises with perfect, efficient and quality services.

Lu Yucong said that as the leading brand in kitchen and bathroom enterprises, Wanhe has clearly upgraded its service to the same strategic position as products and brands, and is determined to invest capital, manpower and material resources to continuously improve service quality, service innovation and change, and break. Online and offline service boundaries, integrated development, changing the traditional, rigid service model, constantly satisfying users, and even surpassing user expectations, and promoting the development of the entire industry.

The transformation of home appliance services requires the participation of enterprises in the upstream and downstream of the entire industry chain. Using the heart network as a professional after-sales service platform, we can use the Internet technology to deeply perceive this change. Its executive deputy general manager, Mr. He Junyi, summed up the service road in the new era, which is based on the needs of users, and the service is pre-positioned. The specialization of outlets, the systematicization of work order processes, and the use of big data will become the core of services. The heart network will extend from the core business, use the Internet technology, and support the resources of all walks of life, and strive to make the platform a comprehensive service platform integrating insurance, training and parts trading for brands, service providers and consumers. Provide higher quality services to protect the development of kitchen appliances.

Work together to create

Kitchen electric service platform

The trend has been set, then should the company start from those aspects? This summit specially invited Liu Runfeng, vice chairman of China Hardware Products Association, Liu Song, vice chairman of China Household Electrical Appliances Service Maintenance Association, and Yang Lan, secretary general of Shunde Gas Appliances Chamber of Commerce. General Manager Ye Wenjie, Wanhe and Wanjiale Service Department and service provider representatives will discuss the future development direction of kitchen and bathroom appliance service in the form of forum. In the forum, everyone will express their opinions on service upgrade and strive to explore future development in communication. The way.

Deng Siping, director of Wanhe New Electric Customer Service Department, said that as a manufacturing enterprise, it is first necessary to lay a foundation for quality service in product design and functional design, and start from the use scene to design an intelligent and quality that can truly meet the needs of consumers. Chemical products. At the same time, traditional production companies must accelerate their transformation in customer service, embrace the Internet, face consumers, reorganize the relationship between enterprises and consumers, and listen to the voices of consumers. To this end, Wanhe has introduced a number of initiatives, such as standardizing services, transparent pricing, and establishing more than 40 customer service centers nationwide, setting up more than 1,500 special maintenance points, more than 3,000 special installation points, and training to create a High-quality professional service team strives to be meticulous and timely.

Mr. Ye Wenjie, general manager of the heart network, proposed that the core of the next phase of service upgrade is standardization and marketization. It is necessary for all parties to stand at the height of industry development, contribute wisdom and strength to the industry upgrade and jointly create a new future for the industry. Achieve win-win.

The company is deeply aware of the importance of resource integration and complementary advantages, and lays out in the financial and insurance fields in advance to build a comprehensive, safe and secure service platform. At this summit, Xinxin.com signed an investment letter of intent with representatives of Guangdong Shunde Science & Technology Group and Shunde Innovation and Entrepreneurship Foundation, and signed strategic cooperation agreements with representatives of CITIC Bank and Dinghe Insurance. In the near future, the company will cooperate with strategic partners to create an attractive home appliance industry service platform.

In recognition of the outstanding contribution of Xinxin.com in the service sector, China National Hardware Association awarded the honorary title of "China's kitchen and bathroom gas appliance installation, maintenance, training service platform demonstration unit", China Household Electrical Appliances Service Maintenance Association awarded the "China Appliances Kitchen" "Services Internet Platform Demonstration Unit" honorary title.

With the change of people's consumption concept and the ever-changing technological changes, the kitchen appliance industry is entering the “golden age” of development. People's yearning for a better life drives the rapid development of home appliance services. With the successful conclusion of this summit, the development of kitchen and bathroom appliance industry has been ready to go, and it is expected that industry craftsmen will bring new service changes to consumers and the industry.

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