The penetration rate of intelligent lighting is gradually increasing, and smart lighting is getting closer to the families of ordinary consumers.

Intelligent lighting is an important part of the smart home category. Since Apple’s iPhone, iPad, and Android phones and tablets have become more and more popular, smart lighting is getting closer to the average consumer’s home, from smart bulbs to smart lamp holders and intelligent controls. The box products have been exposed, and the emergence of Philips Hue bulbs has opened the magical veil of the intelligent lighting scene changes of ordinary families for the first time, opening a new chapter of intelligent home lighting with low consumption, environmental protection, dimming and color matching.

Market penetration rate comparison in the second quarter to clarify the development trend of intelligent lighting

In November 2016, I conducted a market research survey. “At present, the market penetration rate of intelligent lighting products has reached several percent?”. According to the survey results, 73% of the respondents in the smart lighting market research believe that “the market penetration rate is below 10%”, and 20% believe that “the market penetration rate is between 10% and 20%. "," 7% believes that "the market penetration is 20% and above."

At the end of the first quarter of 2017, we conducted market research again on “At present, the market penetration rate of intelligent lighting products reached several percent?”, targeting this group of merchants in the market terminal. According to the survey results, 60% of the respondents believe that “the market penetration rate is below 10%”.

From the big data analysis, compared with the fourth quarter of last year, the market penetration rate of smart lighting products has been greatly improved, and the proportion of respondents who agree that “the market penetration rate is less than 10%” has dropped from 73% to 60%. This is not only because of the positive guidance of national policies and the strong support of local policies, but also because the demand for smart markets is accelerating, lighting companies are constantly upgrading their products to adapt to the market, lighting manufacturers are working together to popularize intelligent lighting, and the market feedback of smart lighting products is good. The factors have led to the realization of the good situation of intelligent lighting "the overall market environment is improving, and the confidence of lighting manufacturers is multiplying".

In addition, in this market research, we can also see that a considerable part of the business community is very convinced that “the penetration rate of the intelligent lighting market continues to deepen”. In fact, last year's smart lighting market spread so far, lighting companies have invested heavily in the field of intelligent lighting, coupled with the positive response and promotion of the business, quite a part of intelligent lighting products have been highly recognized in the market, especially in the municipal In the fields of lighting, landscape lighting and other engineering fields, intelligent lighting has achieved great success, which directly led to a considerable number of merchants turning their sales focus to the field of intelligent lighting and expressed confidence in their future development.

The intelligent lighting market continues to collapse towards the “three big mountains”

In November 2016, in the market research initiated by “Intelligent lighting market penetration rate reached several percent?”, the three issues of “non-uniform industry standards”, “non-consumer acceptance is not high” and “product cost is not high” have become rampant. The three mountains in front of the "smart lighting docking terminal market". Therefore, in 2016, the smart lighting in the industry is in stark contrast to the market's desertedness. Fortunately, in 2017, all three aspects began to change.

Industry standardization is expected to increase. At present, international brands such as Osram and Philips have set a set of standards. In addition, some domestic LED brand companies are gradually improving their own standard systems in the product development process, especially in the context of the increase of cross-border enterprises. According to industry sources, this year's unified standard for smart lighting industry is expected to be promoted.

Market acceptance has improved. Lighting manufacturers work together, product development is more in line with market demand, the two sides through the exhibition, physical stores, media and other channels of publicity, at the same time as the main consumer groups 80, 90 after the pursuit of trends and personality, more easily accept intelligent lighting products.

Product price is gradually becoming more prominent. This year, the products developed by smart lighting companies are more diversified. From the "test water" market of table lamps last year to the various intelligent lighting systems of this year, such as the intelligent lighting control system and the intelligent lighting linkage system, the company and the market are slow together. Slowly find out the system that is suitable for the actual price. Therefore, smart lighting products launched by many brands this year have been welcomed by the market.

Although the smart lighting market is developing well, it should also see the problems in the current market. At present, the intelligent lighting market is still in a state of “competition and competition”. The “intelligent lighting concept” has caused the industry to debate and “the introduction and landing of industry standards” is difficult to implement quickly. In addition, most of the current intelligent lighting products are positioned in the middle and high end, how to make the price of the product fall down; how to improve the technical problems of stability, reliability and replaceability of intelligent lighting products, etc., will also affect whether smart lighting products can be more Good penetration into the civilian sector.

Intelligent lighting has great potential in areas such as urban lighting

Li Defan, secretary-general of Chongqing Lighting Association, believes that from the domestic economic situation, the domestic lighting market system will undergo major changes in the second half of this year. The gradual decentralization of some relevant functions of the country and the introduction of preferential policies will be beneficial to the development of LED production enterprises, especially in the intelligent lighting industry.

At present, there are fewer intelligent lighting production enterprises in Chongqing, and the focus of the development of intelligent lighting industry is still in product application. At the same time, due to the geographical environment characteristics of Chongqing's mountain city, intelligent lighting has great potential for development in the three-dimensional landscape lighting and urban lighting projects.

To this end, Chongqing Lighting Electrical Appliances Association will make some efforts for the development of intelligent lighting industry in Chongqing according to the needs of the government and the industry: 1. Through various efforts, do a good job in publicity and education of intelligent lighting; 2. Fully assist the government and enterprises to build Chongqing. Landscape lighting and urban lighting work; 3, assist enterprises to carry out industrial upgrading and transformation of intelligent lighting.

For the third point, the association made the following plans: First, for the problem of corporate change of ideas, the association will go through some training, go out or invite in to carry out the modern rational infusion and subtle education of “cramming”, so as to improve the enterprise. The level of self-consciousness and the ability to adapt to society.

Secondly, the association conducts professional business training for enterprises, for example, cooperates with some colleges and universities to train a group of designers with innovative spirit and pioneering ability to improve the design of products in product design, lighting design, landscape design and urban lighting. The business capabilities of other aspects have made greater contributions to the development of urban lighting and landscape lighting in Chongqing.

Smart lighting products are still high this year

Liu Yaowen, chairman of Heng Yiming (Chongqing) Technology Co., Ltd. believes that in 2016, it can be called "the first year of intelligent lighting", and the lighting companies at home and abroad are "smart". At this stage, smart lighting products such as Philips, Osram and other giants have their own corporate product standards, but these standards are intellectual property, difficult to share. Therefore, at present, the entire industry lacks public standards, and the market is still in the Warring States era of “hundred schools of thought.” Only when the big waves wash the sand and the market forms an oligarchic pattern, the industry unified standards will actually form.

The price of smart lighting products is still relatively high this year: First, the research and development of products requires a large investment of scientific and technical personnel, funds and equipment, coupled with supporting software, structural design, etc., the cost is naturally very high; second, the intelligent lighting products are positioned as one The goods on the tall, so the price is often higher than the ordinary lighting products.

At the same time, many consumers' understanding of intelligent lighting only stays on smart items. However, due to the lack of systematic thinking, smart items are difficult to achieve intelligent lighting configuration, which is difficult to bring consumers a superior lighting experience. Therefore, it has affected the reputation of intelligent lighting products in the market.

The future of intelligent lighting is the trend of the Internet of Things light environment, which means that it can adjust itself according to the external environment and personal preferences to create a comfortable space and create a new energy-saving lighting experience, such as winter, summer, work. , meeting guests, watching movies, etc. can get the most comfortable and energy-saving light environment space.

In 2017, intelligent lighting products are expected to be successfully implemented in the energy-saving renovation of new buildings and existing buildings. Under the guidance of policy guidance and key projects, they will be the first to implement in the engineering field and gradually influence and penetrate into the household sector.

Public lighting will become an important growth point in the intelligent lighting market

Huang Xia, general manager of Chongqing Huanya Electronics Co., Ltd. believes that for the smart lighting market penetration rate, I believe that the smart lighting market penetration rate in the municipal lighting market will be faster than the consumer market, and the municipal lighting market share will reach 20%-50% in the future. Consumers are estimated to reach 10%.

At present, in the terminal market, the problems of intelligent lighting products in terms of industry standards, technical level and product prices have not been substantially improved, especially standards, so the development of intelligent lighting is still moving forward.

In my opinion, "intelligence" is to liberate people's lives as much as possible, and intelligent lighting products need to be more in line with the potential needs of human nature, making them feel more comfortable and convenient in the daily life environment. At present, most consumers still can't fully understand smart lighting. However, with the vigorous promotion and popularization of lighting companies, the demand for smart lighting will increase this year, but it is mainly concentrated in the high-end market.

The situation of the smart lighting market this year is that the first increase in the public lighting market is faster, while the growth of the consumer market depends on the uniformity of the standard and the reasonable price. If the intelligent lighting products cannot be interconnected, they can only stay on the publicity. .

Intelligent lighting market has four major development trends this year

Wang Li, general manager of Chongqing Qingling Design Lighting Engineering Co., Ltd. believes that intelligent lighting is the intelligent management of lighting. Lighting can extend the timeline of cities, landscapes and buildings, thus expanding the economic lifeline of landscapes and cities at the spatial and temporal levels, increasing the economic value of lighting objects, and creating new economic growth points for cities and scenic spots. Although most consumers still don't know enough about smart lighting, with the development of new products, consumers will increase their understanding of smart new products, and consumer demand will rise.

In recent years, from the perspective of technological innovation, the gap between China's LED chip technology and the international leading level is getting smaller and smaller. Packaging applications have led the global industry in some aspects, and the development of equipment and materials is also very rapid. And intelligent lighting has brought earth-shaking changes and considerable market size to the LED lighting industry. However, in my opinion, the promotion and development of the intelligent lighting industry cannot rely solely on a single industrial business model, but should be boldly tried to expand lighting engineering. In the new field, from traditional architectural lighting, indoor lighting, road lighting to artistic landscape lighting and lighting shows, the lighting industry will bring new development opportunities with a wider vision.

This year, the intelligent lighting market has four major development trends: First, promote the city's overall lighting planning to reduce energy and rational allocation of resources; Second, expand the scope of lighting engineering business to expand domestic demand and promote industrial deepening development; Third, develop new technologies, popularize new light source technology Advantages, integration of industry; Fourth, improve design quality, art position to enhance the city image, meet the public aesthetic needs; Fifth, actively explore overseas markets to expand external demand and promote industrial scale growth.

The current intelligent lighting is seriously lacking experience

Huang Guishun, general manager of Foshan Guochen Yunshang Decoration Engineering Co., Ltd. believes that from the technical model, there are two options for the realization of intelligent lighting: one is the transformation of 86 single-fire intelligent switch panel; the other is the transformation of the lighting control chip. The first plan is to realize the single fire transformation of the whole people in a short period of time. This is unrealistic. At present, the single fire switch is still a “pain point” in the industry. At least for two years, the possibility of technology being overcome is not seen. The feasibility of the implementation of the second scheme is greater, but it requires the attention and support of the industry and the integration and docking of the agreement. For the penetration rate of the intelligent lighting market, it is quite realistic that the new house will achieve a 50% share in two years and the old house will achieve a 5% share.

In the market, industry standards are important to save costs and speed up efficiency. At present, peer-to-peer infrared communication is no longer suitable for the intelligent lighting market, and Bluetooth communication 4.0 or low energy zigbee can be considered. The fact that radio frequency is used as a traditional control protocol has not allowed smart lighting to rise, mainly because the bandwidth is a bit "narrow" and it is easy to cross code interference. The price of smart lighting products depends on the degree of competitiveness of the smart transformation, so the current price is reasonable.

In my opinion, the current smart lighting is seriously lacking experience. It is necessary to do more exhibition halls and take more measures to popularize and let consumers understand the environmental protection, comfort and energy saving advantages of smart lighting. Although the non-intelligent lighting market is in urgent need of transformation and upgrading, the old industry will face tremendous transformation pressure, but intelligent lighting has officially entered the historical arena, and the industry's unified agreement standards will be promoted. In addition, driven by smart homes, smart communities, smart home appliances and other markets, this year's smart lighting market will enter a period of accelerated acceleration.

Smart lighting market share is expected to increase significantly

Li Yuzhong, general manager of Yinchuan Changqing Boneng Technology Co., Ltd. believes that intelligent lighting products are now in the stage of innovation and research and development, and the country does not have a unified industry standard, so it is impossible to measure the level of technology of manufacturers. At the same time, the prices of market products are also uneven, and consumers are also in the experience and wait-and-see stage.

I think smart lighting products use Internet electronic technology to meet the various convenience needs of consumers for light, such as adjusting the color temperature of the light according to the mood of the consumer, adjusting the illumination of the light according to the needs of the work environment, according to the consumer's Different behavior spaces and time control the opening and closing of lights, and so on.

Nowadays, most consumers' understanding of smart lighting products is limited to the perceptual knowledge of some media propaganda. As smart lighting manufacturers increase the display of smart lighting products in physical stores, they will make consumers more "smooth and silent". Go deeper and feel the smart lighting products. In the process of display, if the consumer's demand is recognized, the intelligent lighting product designation will have a big increase in the consumer market share.

With the continuous improvement of the material and cultural level of consumers, and the constant recognition and stimulation of smart products, there will be a leap-forward understanding of smart lighting products. Especially in today's consumer mainstream is the post-80s and post-90s, they are more capable of accepting new things, will lead the market consumption, guide and drive the consumption of smart lighting new products, so that the consumption of smart lighting products has reached a new level.

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