The smallest 1080P subverts home projectors, and the micro whale projection fully expresses the true meaning of private cinema

In the second half of 2017, there is something "different" for smart projection. The addition of Xiaomi, Tmall, Konka, and other big names from the outside world has brought this small stage to a high spotlight. In this regard, the industry have all asserted that "Yixiong" stand side by side, making the smart projection officially entered the peak of the industry. Based on the popularity of 1080p technology and the latest product innovations, a popular “private film” era is moving from paper to reality.

Faced with smart projection, who will open the popular 1080p era?

Smart projection is not a brand new product. However, in the decade-long product mileage, it has never been as attractive as it is today. It has won unanimous recognition and attention from industry giants, internet star brands, and traditional color TV sets. The reason is that micro-whales believe that the progress of industrial technology is the key.

In the face of the definition of value for private theaters, traditional smart projection products are basically incompetent. On the one hand, the price of 1080p products has risen for a long time, surpassing the affordability of the mass market. On the other hand, most of the cheap products are based on performance sacrifice. The brightness, contrast, stability, and especially the resolution level are difficult to satisfy the “cinema” word. Connotation.


These problems are exactly what the new generation of smart whale M1 needs to solve. How to create a smart micro-projection that truly faces the concept of "a private cinema in each home"? Microwhales have taken the technological integration of upstream and downstream industry chains as the breakthrough point.

DMD is the heart of intelligent projection imaging capabilities. The depth of the micro-whale cooperates with global semiconductor giant TI, and accurately puts forward the "enhanced anchor" of the product further developed by the industry, namely smaller size, 1080p true rectangular pixels, and higher contrast and sharpness of image quality built on it. which performed.

Micro whale M1 products are the first application of TI's new generation of popular microscopic projection light valve flagship chip. The DLP3310 DMD light valve, which is only 0.33 inches in size, not only meets the requirements of small-size compact product design, but also adopts epoch-making rectangular pixels. It inherits TI's outstanding technology in long-term DMD chip design and is currently the most powerful intelligent projection. "heart".

DLP3310's 8.38mm small package size provides the compactness and flexibility of the end product design; the industry's smallest 1080p solution to meet the clear effect of large screen, 300-inch giant screen display; SFF packaging process to maximize the aperture ratio of the light valve , higher brightness and contrast; classic rectangular pixel design, is the smart projection market has always been demanding technology to ensure the sharpness and clarity of the picture of each pixel......

"More than a decade of microdisplay technology." For the DLP3310 DMD system, this assessment is not an exaggeration. It is such a product that can serve as a key stepping stone in the era of the public. The adoption of this leading industry achievement by the micro-whales in the world has highlighted the strength, intentions and influence of the industry chain of micro-whale micro-project products.

Take control of intelligent projections, M1 innovation is endless

"Understanding one or two or three aspects of intelligent projection technology is often misunderstood," and microwhales believe that the essence of smart projection has great tolerance. This determines a new flagship product, which must be a comprehensive innovation complex.


The new annual flagship M1 of the Micro Whale is not only the masterpiece of the 1080P intelligent projection, but also the most "ingenious" product in the industry. With higher performance and performance, and a smaller product size, the industry is the first to achieve the miniaturization of the 2-megapixel 1080P model - how can this be achieved? The microwhale thinks "source" technology is a key focus.

On the one hand, in depth cooperation with TI, the world took the lead in adopting the latest generation of revolutionary 8.38mm rectangular pixel DMD digital micromirror arrays to achieve the "best heart"; on the other hand, a new design for the new generation of DMD light valve features. Adjust the structure of the light source, light engine and optical components and select materials, and give full play to the miniaturization effect of the small chip, the high-definition, contrast, and detail sharpness experience of the rectangular pixels, and realize the overall improvement of product performance. The combination of the two has created an engineering miracle of 2 million pure, independent rectangular physical pixel smart projectors with a 50% volume reduction.

The above is the micro whale M1 as a display of the uniqueness of imaging products. However, the concept of innovation in smart projection is far more than this: important applications such as intelligent software and hardware technology, audio technology, HDR10 signal processing, new speech interaction design, application platform technology, OS and system software technology, M1 all systems The adoption of the new generation of design has achieved a full-scale upgrade from "in place".


In fact, as an app category targeted at the meaning of “family”, “consumption level”, and “personality technology”, the value of smart projection for private cinema applications is not as unique as the value of traditional commercial and educational projectors. Instead, it presents a composite technical feature - where projection technology is only an integral part.


"Great integration and large collection to meet today's consumer demand for sophisticated, intelligent, professional audiovisual and audiovisual." This is the "direction of technology platform" of smart projection - that is, whether it is a projection, a smart computer, or a network audiovisual box, Smart speakers are even more likely to be “home smart housekeepers” and “chat bots” in the future... Fun micro whale M1 should have more surprises waiting for consumers to discover.

How to integrate M1 into the 21st century private cinema from the perspective of "use"

"The black technology of the 21st century is only the 'body' of smart projection, and her soul needs more 'careful touch'."

Take the example of smart whales as an example. Brand promoter groups including Chinese culture, Alibaba, Tencent, and Central People's Broadcasting Station; Chinese culture, Tencent videos, TVB dramas, Super League competitions, BBC documentaries, Nick children's educational programs The collection of copyrighted contents in the collection; “China New Song”, “Star Detective”, “Mart City Sports”, “Master Heroes”, “Faye Wong VR Concert”, “SNH48 Annual General Election”, “Ode to Joy 2” sponsor status, What is part of the "micro whale smart projection"?


The application of smart projection can not be separated from good content. The brand's copyright platform and strength cannot be seen on the hardware of the product - it is like anatomy can not explain the meridian of the Chinese medicine, but in practice medicine, the meridian treatment is untroubled. Because that is the real "useful soul."

Compared with the use of traditional home projectors and entertainment projectors, the "project content service" of smart projection is the basic value. The old Huang Lili, which is used to download or buy CDs from the Internet, is no longer applicable here. Micro whale M1 smart projection to do is "touch the network, a little bit of the world."

More than just copyrighted content, there are more “useful, untouchable” artifacts behind the smart projection. For example, from the perspective of consumer purchases, channel layout is a very important thing. Pre-sales understanding experience, sale of sales services, distribution and application guidance, after-sales service upgrades, etc., are the value of channel software resources.

For another example, as a smart product, the smart projection software, algorithms, and basic database are located in the "brand merchant cloud" "must have support." Moreover, these support is not fixed, once and for all, but it is necessary to continue to develop, innovate and upgrade, but also based on the customary habits of users.


Even if the perspective is returned to the word "projection" again, technical breakthroughs that have been inaccessible have continued. As a new flagship of the market, the Micro Whale M1 uses a more powerful HDR10 signal processing system, a locally dimmable light source optical component, and a breakthrough level three image technology to make the image more three-dimensional, with a clearer hierarchy and richer colors. A good heart - a combination of 8.38mm 1080P rectangular pixels DMD, good signal processing software, is just like the basic principle of "strong heart can not be lack of oxygen". As an important determinant of performance, a series of signal processing and algorithm techniques of the micro whales cannot be seen, but they can see it and eventually achieve a 300-inch private big screen: let the horizon of the sunset not be outside the window, but the walls of the home. on.

Therefore, the true intelligent projection of cattle must be the perfect combination of the hardware shell and the platform soul; it is the complete integration of the strengths that can be seen and the strengths that cannot be seen; and it is also a product that is constantly iterating, innovating, upgrading, and growing. This product is a micro whale M1.

Exquisite demand, exquisite products, micro whale concept: good is not much

The true meaning of smart projection, to explore the body and soul, but also to talk about the market. Because the interests of consumers are in the market.

First of all, from the perspective of consumers who purchase smart projections, most of these people have science and technology and knowledge, have a deep understanding of smart technology products, and have their own understanding and pursuit of audiovisual audiovisual. In other words, consumers who care about smart projection are consumers who have "high-force" characteristics.

Correspondingly, smart projection products should be "hardcover" rather than "blank." Because these level of consumer purchases, will not be "about the transition of sales skills," but have their own firm rational standards.

Secondly, from the stage of industrial development, smart projection is a combination of "high-speed growth" and "general stock." The essence of this type of product in the market is to act as a kind of “open seed for the expansion of the territory” in the entire industry. The products that a brand provides for such industries should be as God created Adam and Eve. Perfection is the first pursuit. As for the diversity, it is not yet the market theme.


The philosophy of these many products is summed up as two words "exquisite" and popular sayings are making explosions. Refined demand determines the exquisite product, which is the inevitable demand of the emerging market and the first outbreak period. The language of using micro-whales is "good is not much." Micro whale M1 product is the portrayal of this product thinking: epoch-making 2 million rectangular pixels, transcendability, HDR 1080P clear reproduction of the entire process, intelligent voice, massive cloud network copyright content, powerful intelligent computing system, as well as "small The small price advantage - this allows each home to own its own private theater: not only has achieved breakthroughs in product technology innovation, breakthroughs in application experience, but also brought about industry-wide product cognition subversion.

Smart micro-investment this small product, the connotation is not small, really rich. “The core is the display, the overall situation is audiovisual, the application is aligned with color TV, and the smart is the greatest politics”; based on this, it breaks through technological limits, highlights application innovation, consolidates copyright content and intelligently iteratively two platforms, and strengthens channels and services. The big system and the creation of a new realm of intelligent audiovisual life is what this smart projection should look like. It is also a magic weapon for winning consumer recognition in the market separatist battle.


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