UK's largest airport introduces AR technology for children to fly

Did you have a headache when you took your baby to the airport for the first time? - Handle the check-in procedures in a hurry, and also respond to the baby crying in the face of strange environment. The humanized airport can't bear to see the customer's troublesome experience.

At present, two airports in the United Kingdom have introduced AR technology: London Gatwick Airport has recently used AR technology to solve the problem of passengers unable to find a way, London City Airport to help air traffic controllers to monitor the safety of the route. Now, the third home is coming again - the UK's largest airport has also introduced AR technology and is aimed at children.

Heathrow Airport is one of the busiest airports in the world, but it is not a good place for children, especially when they first come to the airport to fly a plane. They may be crying when they face crowds of people. , or waiting to line up and walk around to cause loss.

Heathrow collaborated with a company called Ads Reality to create an AR app for children, allowing children to entertain and distract them while checking in and waiting for a flight. This technology can bring additional benefits to Heathrow Airport and can track traffic through installed terminals.

This AR application is called "Travel around the world with adventurers". Users can scan the hidden digital badges in the airport through the smartphone camera. Each badge will introduce the animation of "Mr Men and Little Miss". Featured performances.

“We are launching this fun interactive experience with Heathrow Airport to provide fun for the small passengers.” Richard Corps, marketing director and co-founder of Ads Reality, said, “We are very excited about Heathrow Airport being able to The introduction of AR technology to serve customers, as a large company, Heathrow has made use of innovative technologies to enhance the customer experience.”

In addition, Heathrow Airport can also use this technology to track the spatial data triggered by the badge. Through terminal feedback at different locations, the intensiveness of passengers at different locations in the airport is collected to better improve the customer airport experience.

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