Dishwasher into kitchen electric "beloved" is expected to 20 million market size 2018 units
In recent years, people's pursuit of a better life and quality has been continuously improved. At the same time, with the continuous increase in the level of per capita income, the market for kitchen and bathroom appliances representing quality life has become popular. In the past 2017, the size of the kitchen and bathroom market has exceeded 200 billion, and the dishwasher has become the fastest growing category among kitchen and bathroom appliances.
According to statistics from Zhongyikang, the dishwasher market has experienced a ramp-up growth in recent years. In 2016, the market size reached 1.98 billion yuan and 429,000 units, up 105% and 102% respectively. In 2017, the market size reached 4.33 billion yuan and 985,000 units, and the scale was doubled again, with year-on-year growth of 119% and 129% respectively.
Jia Dongsheng, general manager of Zhongyikang, said that the wave of popularization of the Chinese dishwasher market has arrived. From the perspective of the external environment, with the continuous improvement of per capita income level, the willingness to consume high quality will gradually increase; the pace of modern life is tense and gradually accelerating, eager to get rid of the heavy domestic work outside the work, and liberating hands can enjoy more after dinner. Time; enterprises accelerate the layout of the dishwasher industry, actively launch new products to push the market, and many other factors are accelerating the era of dishwashers.
Dishwasher will become the favorite of future kitchen appliances
According to Zhongyikang's survey data on consumers' intention to purchase kitchen appliances in the next three years, the dishwasher will lead the kitchen appliances category with 36% of the intention, and will become the darling of consumers' kitchen appliances purchase in the future.
At the same time, Zhongyikang expects that the dishwasher market will approach 2 million units in 2018, and the retail sales will increase by more than 90% and 80% respectively.
User awareness is still insufficient, product upgrades have a long way to go
However, although the scale of the dishwasher market has doubled in recent years, from the consumption level, the current user perception in the dishwasher market is still insufficient, and it is difficult to install, suspected to be clean, and too expensive. High-level questioning, there are preferential treatments for long-term guidance.
According to the results of the online consumer survey conducted by Zhongyikang, consumers still have many doubts before purchasing dishwasher products, which requires correct cognitive guidance. In the survey, 55% of consumers responded that the volume of dishwasher products was too large to install, 50% of consumers suspected that they could not be cleaned; 37% of consumers thought that the price of dishwashers was too high; 29% of consumers It means that the dishwasher is not easy to clean and maintain; there are still a few consumers who question the water fee for the dishwasher.
At the same time, many pain points have not been solved during the user's use. For example, the tableware is not dry enough, the dishwashing time is too long, etc., and the product upgrade has a long way to go.
According to the online consumer survey conducted by Zhongyikang, there are still many pain points in the process of using the dishwasher, and the performance of the product still needs to be improved. In the survey, 53% of dishwasher users indicated that the tableware was not dry enough; 47% of the users responded that the dishwasher was too long; 28% said the tableware was not easy to place; 25% said it was detergent Use too fast and so on.
The overall trend of the dishwasher industry is improving
The good news is that the overall trend of the dishwasher industry has been good in the past two years. Among them, the dishwasher industry standard has been continuously upgraded. In 2017, the new national standard has detailed explanations and regulations on dishwasher sterilization, antibacterial range, terminology, definition requirements, test methods and signs; channel activities are also synchronized, activity forms And the promotion is increasing, accelerating the popularization of consumer awareness and use habits of dishwasher products.
In addition, dishwasher companies are constantly pushing for diversified solutions. As far as products are concerned, there are many types of dishwashers, such as desktop, embedded, free-standing, and sink. Compared with the first few, the advantages of the sink-type dishwasher are more and more obvious.
It can be said that since the introduction of the sink dishwasher category in 2015, it has benefited the market and consumers by maximizing the use of kitchen space, saving floor space, and liberating users' hands and facilitating the daily life of users. Favor. At the same time, it has also brought a fierce diffusion effect to the Chinese dishwasher industry. Nowadays, more and more kitchen appliances and even home appliance companies are competing to enter the dishwasher market, and they are constantly introducing more suitable Chinese consumption for the unique cooking habits of Chinese people. Dishwasher products.
According to industry insiders, the consumption level of Chinese residents is increasing, and the rise of the middle class will also provide a strong driving force for the dishwasher market. With the continuous innovation of brand enterprises, the future dishwasher has the potential to become a “big†appliance category. .
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