Washing machine market: product upgrades supply and demand
Since the beginning of this year, the washing machine retail market has achieved double-digit year-on-year growth, which is second only to air conditioners in the electrical category. At present, the washing machine market has emerged a lot of consumption hotspots such as large capacity, frequency conversion, intelligence, and barreling. The dryers have emerged as a new category, and consumption promotion and industrial upgrading have promoted each other.
Recently, the “2017 China Washing Machine and Dryer Industry Summit Forumâ€, sponsored by the China Household Electrical Appliances Association and the Information and Industry Development Department of the National Information Center and sponsored by China National Grid, discussed the development status and trends of the washing machine industry. At the forum, the data released by Zhongyikang showed that from January to August 2017, the retail sales of China's washing machine market was 23.38 million units, up 10.4% year-on-year; the retail sales amounted to 42 billion yuan, up 13.1% year-on-year.
Leading companies have outstanding performance
Wei Jun, general manager of Zhongyikang White Power Division, said that the macroeconomic steady growth and the growth of the real estate market experienced a significant impact on the sales of the washing machine market. The replacement demand for a large number of products in the home appliances and the old-for-new period also began to be gradually released. Washing, washing and drying machine, dryer, mini machine and other new products in the introduction period brought new vitality, and the growth of quality consumer demand prompted the whole washing machine market to grow steadily.
This year, the leading companies in washing machines have performed outstandingly. According to the interim report released by the listed home appliance company, Haier's washing machine business achieved operating income of 13.845 billion yuan in the first half of 2017, a year-on-year increase of 59.02%; Little Swan realized an operating income of 10.568 billion yuan, a year-on-year increase of 32.35%.
According to the monthly monitoring data of Zhongyikang Line, from January to August this year, the market share of the top three brands in the offline market increased from 58.3% in the same period of 2016 to 60.4%, an increase of 2.1 percentage points; the market share of the top five brands reached 73.8%, an increase of 2.3 percentage points over the same period last year.
In the view of Lu Shenghua, editor-in-chief of China National Grid, the market share to the dominant enterprises is the result of the market competition and the survival of the fittest. On the one hand, the rise in raw material prices since the second half of last year has had a more significant impact on SMEs; on the other hand, consumption upgrades have placed higher demands on technology research and development, and large enterprises have more advantages in integrating R&D resources.
Subdivided product upgrade
"This year, the washing machine industry can achieve relatively good performance, which is inseparable from the product innovation of mainstream manufacturers in recent years." Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, pointed out that no-clean, automatic placement, partitioning and sorting washing, drying, DC The application of brushless motor, variable frequency motor, intelligent technology, etc., has significantly improved the grade of washing machine products, which is in line with the trend of consumption upgrading.
According to the monthly monitoring data of Zhongyikang Line, from January to August, the retail sales of drum washing machines with more than 9kg accounted for 47.2% of the drum category; the market share of inverter washing machines was further improved; with intelligent functions such as WiFi and automatic delivery. The retail sales of washing machines accounted for 35.1%. In addition, mini-washing machines and split-basin washing machines that meet the washing needs of different users in the home have also seen significant growth, especially in the case of divided-basin washing machines. The retail volume and market share have nearly doubled compared with the same period of last year. “The barrel washing machine has the characteristics of high-end differentiation, high premium capacity and high technical barriers, and the future development potential is huge.†Wei Jun said.
The trend of online channels, consumption upgrades and product structure upgrades is equally obvious. Wang Zhaolei, general manager of the ice washing business department of Jingdong Household Appliances Division, said that at the Jingdong platform, the sales growth rate of high-capacity washing machines, such as large-capacity, roller, washing and drying, is much higher than the average growth rate of categories, and the growth of sub-categories is also More and more obvious, such as maternal and child washing machines, separate dryers, etc., the year-on-year growth rate is more than 500%.
In addition, as an emerging category, dryers are gradually favored by consumers, and the market scale continues to expand. Zhongyikang expects that the market size of China's dryers in 2017 is expected to reach 192,000 units, a year-on-year increase of 42%, and retail sales will reach 680 million yuan, an increase of 81.2%. Due to the force of the offline channels, the growth of the dryer market will be more rapid.
Market outlook continues to be optimistic
Looking forward to the development of the washing machine industry in the future, the person in charge of TCL ice washing said that health will become a new hot spot in the industry, and TCL will carry out continuous and in-depth product and design innovation around pollution-free. Xu Dongsheng said that in the context of consumption upgrades, residents' incomes continue to grow, especially the fast-rising middle class pays more attention to health and high-quality lifestyles. If products get the attention of this group, they will get more market returns. Lu Shenghua predicted that the brand integration of the washing machine industry will continue. For SMEs, grasping the trend of market consumption and developing differentiated products that can meet the needs of consumers is the way out.
"In the long run, the market prospects of washing machines are optimistic." The relevant person in charge of Bosch Home Appliances believes that the introduction of the comprehensive two-child policy, the continuous advancement of urbanization, the upgrading of home appliances and the need for replacement and replacement have fundamentally supported the washing machine. Sustainable development of the industry.
In addition, industry views generally believe that in the fierce competition in the washing machine market, the market size of washing machines will continue to maintain a steady upward trend this year. In terms of products, meeting the needs of users such as “washingâ€, “drying†and “net†will become the decisive factor in winning the market.
1500 puffs disposable vape pen are so convenient, portable, and small volume, you just need to take them
out of your pocket and take a puff, feel the cloud of smoke, and the fragrance of fruit surrounding you. It's so great.
We are China's leading manufacturer and supplier of disposable vape puff bars, 1500 puff vape pens, disposable vape 1500 puffs,
vape bar 1500 puffs, e-cigarette 1500 puffs, vape 1500 puffs china, and e-cigarette kit, and we specialize in Disposable Vapes,
e-cigarette vape pens, e-cigarette kits, etc.
1500 puff vape pens,disposable vape 1500 puffs,vape bar 1500 puffs,e-cigarette 1500 puffs,vape 1500 puffs china
Ningbo Autrends International Trade Co.,Ltd. , https://www.mosvapor.com