After personally experiencing 11 AR applications, we discovered the secret of Apple's layout AR.

If you bought a new iPhone, then prove that you at least In, but if you buy a new iPhone, but do not know how to play AR, then you can only say that you have Out.

Recently, on the AR Open Day held by Apple, we experienced 11 AR applications on site. Although I play AR-related games with my buddies on a daily basis, it is really my first time to play 11 AR applications.

In these 11 AR applications, including daily use of gadgets, and cool games, there are also apps that add fun to life. Of course, what's more important is that through the experience of this full-room AR application, we have discovered why developers are flocking to the AR Kit, and Apple attaches so much importance to the ambition behind AR.

A bear who can say hello to you in the camera. This type of AR application is mainly suitable for offline entity stores.

Apple's AR layout began at WWDC in June this year. At that time, it launched ARKit, an augmented reality development tool. But after Apple released the new iPhone in September, Apple really changed your pocket iPhone into an AR device. The entire apple's AR ecosystem has opened up a sunny avenue.

As a result, iOS 11 combined with the iPhone became the world's largest AR game field almost instantaneously. This is why Apple has a greater AR advantage than Google and Facebook. The reason is simple: Apple has hundreds of millions of users using the iPhone. Smart devices such as iPad and iPad have natural scale advantages.

What's fun at the scene?

"Ego" is an application that shoots AR video. You can create a 3D avatar of yourself or your friend with one click by entering the app, and then use the camera to project the 3D avatar into a real environment scene to perform a series of actions, such as jumping steel pipe. Dance, sing a single dog song, and even you can confession, this process can be recorded as a video, free to share.

You can make a 3D yourself fight with virtual characters in an AR scene

The “small self” development team is from Xiamen. According to the team founder Chen Junhong, the existing 100-person team has developed this AR product. The original intention was to provide a new information carrier for Internet users. AR is a A very suitable and trendy form.

As for why Apple's AR Kit platform, Chen Junhong summarized three points:

1. The performance competitiveness of Apple's advantages in hardware and software integration;

2, mature development environment;

3, the user size.

With the simple and interesting fun of "little ego", "AR Billiards Master" pays more attention to the interactive socialization brought by AR. In this AR billiard game, you can not only be alone, but also can directly compete with friends, after the opening game. No matter if it is a moving space in a real space or if you are leaning on or aiming for a shot, it is very vivid and vivid, as if you were in a real pool table.

This billiards AR application, the biggest feature is the ability to interact with teammates, start together

For office workers, they do not want to be sitting in front of a computer at all times. When they rest, they can start a game with them at the same time. This not only relieves back pain, but also allows them to exercise. A brand new game and social experience was born.

Every single individual has a voiced approach and rights

During the live experience, an AR app called Stik attracted us. This app is plain photo + sticker: reach out and put the phone in the air, the sticker will be fixed in the air, and you can choose to take photos. GIF or record small video.

What Stik really attracted us was not the product itself, but the story behind it, because Stik AR was a product that only three teams developed in their spare time, and three people were not in the same city.

On the team, Dirty White is responsible for the participation of major illustrators; Lackar is responsible for product, interface design, and operations; and Alvin is responsible for development.

In the process of experience, we found that although Stik AR is simple, it has settled in many painting stickers such as illustrators, such as the nephew, the pig silly, Hiroshi Kazuo, Mspring, and the bird and bird. Although he himself does not know these people. , but the list is long and not listed one by one.

Stik's game is very simple, is to add stickers in the virtual reality environment

Stik's example tells us that no matter where you are, there are several people in the team who can flex their muscles on the AR Kit platform and experience the pleasure brought by an AR. This and in June of this year WWDC, only 10 year old Yuma Soerianto self-learning programming became an Apple developer, and get the opportunity to communicate face-to-face with Cook, similar to the media retouched, even small individuals, have voiced Way, this is a great benefit for Apple developers.

Apart from the AR developer revelry, the giants have not let go

The birth of the AR Kit has become a revelry for many small and medium-sized developers, but big companies have not let go of this boom. At the scene, we saw the figure of the giant: Tencent P map, NetEase AR game You dream.

Among them, according to the introduction of the P chart every day, back in 2016, every day P maps to explore AR play in the self-portrait scene, mainly for the face and facial features recognition AR decoration, because it can make self-timer more interesting to meet the young People's selfies, photo needs.

When Apple introduced ARkit technology and iPhone X supported Face ID, P maps strengthened AR research every day. Especially when Animoji made everyone enjoy themselves, Tencent P was the first Chinese iPhone to be used as an iPhone. X is equipped with 3D AR technology image software.

In the process of experiencing P-map every day, no matter whether it is a face change in Sichuan Opera, Halloween makeup, or game play in some specific scenes, the P-Graph on the face of each day is very fast and timely in the face fitting, and it almost instantaneously follows expression and facial movements.

Of course, the above experience is just the tip of the iceberg displayed by developers of the AR Kit platform. If you pay attention to the App Store, you will find that AR-related applications appear on the daily homepage or in the recommendation, which is enough to prove that Apple attaches great importance to AR.

Cook once said that AR is like a chip in the iPhone and is not a separate product but a core technology.

Today, this core technology is like a sapling planted by Apple in the AR garden. The developer is accompanied by the growth of the saplings. The saplings are gradually growing. In the process of growing up, although every branch that has been stretched has a free direction, it will eventually bear a steady stream of fruit on this big tree.

By then, the popularity of AR technology may really go hand in hand, just like the mobile phones that we can’t live without.

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