"For the world, creative light" Domestic LED "lights with the king" landed in the capital market
"For the world, creative light", on May 7, 2018, the new three board market finally ushered in the potential of this LED lighting industry - Shenzhen Chuangxiang Optoelectronics Co., Ltd. (stock short name: Chuangxiang shares, Securities code: 872788).
According to the announcement of the National Small and Medium Enterprise Share Transfer System, on April 17, 2018, the listing application of the Creative Shares has been approved.
It is understood that the creative share was established on February 22, 2011, and its business scale has been continuously growing for many years. Among them, in 2015, 2016, and January-September 2017, the operating income was 26.2345 million yuan, 38.28 million yuan, and 249.65 million yuan respectively.
According to the information, Creative Group is mainly engaged in the research and development, production and sales of LED lighting application products. Its main products include LED flexible strips, LED hard strips, brackets and lamp beads. It is worth mentioning that from January to September 2017, the main part of the company's main products realized a revenue of 24.22 million yuan, accounting for 98.31% of the total revenue.
About the LED soft light strip. As we all know, LED soft light strip products are widely used in indoor and outdoor architectural lighting, advertising lighting and urban lighting. At present, the soft light strip products of the company's shares mainly include 14 series, a total of more than 50 products.
According to the data, from January to September 2017, the creative LED light strips realized a revenue of 14.04 million yuan, accounting for 57.95% of the total revenue, and the gross profit margin reached 32.48%.
The main product series are shown below:
About LED hard light strips. Up to now, Chuangyi's LED hard light bar products have the characteristics of high brightness, low attenuation, low energy consumption, easy installation, high and low temperature resistance, various types of colors, and can be configured with international general controller to change color and adjust brightness.
According to the data, from January to September 2017, the LED light bar of the Creative Shares realized an operating income of 1.886 million yuan, accounting for 7.79% of the total revenue.
The main products are shown below:
About LED lamp beads. The LED lamp beads launched by Chuangxiang Co., Ltd. have low energy consumption and use safe power supply, which is more suitable for public places. However, the general manager of the company wanted to solemnly declare that the packaged products of the idea are only produced and sold.
The main products are shown below:
About the LED bracket. The LED brackets launched by Chuangxiang Co., Ltd. have the characteristics of low energy consumption, oxidation resistance and easy heat dissipation. It is based on the above core competitive advantages that the LED bracket products of the Mouxiang shares once appeared in short supply.
Faced with capacity pressure, the company created a comprehensive rectification of the bracket production workshop in May 2016 and purchased independent delivery vehicles to ensure that customers' emergency delivery needs were met. According to the data, from January to September 2017, the LED bracket partially realized operating income of 5.87 million yuan, accounting for 24.23% of the total revenue.
The main products are shown below:
At present, a large number of enterprises are engaged in the production of LED light strips, and even many enterprises are holding the "making fast money" mentality to produce LED light strips with unqualified quality and low cost performance, and then sell them at low prices, and low-cost disorderly competition begins to spread. Low-price competition has also impacted the quality and price of many LED lighting manufacturers, resulting in a sharp decline in profit margins.
However, in the market atmosphere of vicious competition, the profit rate of Creative Optical has remained stable in recent years. The data shows that the gross profit margins of the Creative Optical Smart Lights in 2015, 2016 and January-September 2017 were 33.73%, 32.27% and 32.48% respectively.
In the fierce market environment, why does the gross profit margin of Chuangyi Optoelectronics continue to maintain a high level? According to Zhang Bing, general manager of Chuangyi Optoelectronics, when the company wanted to set up a light strip market, it chose the "track" of the low-voltage lamp belt market.
Since its inception, the company has positioned itself as a high-end. After more than seven years of technology accumulation and precipitation, it has become a well-known manufacturer of low-voltage light strips. Its products have been widely used in hotels, furniture, cabinets, bathroom, car, yacht, stage, theme Internet cafes, smart home and other fields.
It is understood that the current creative shares have reached a cooperative relationship with many well-known lighting brands at home and abroad. For example, in the bathroom category, cooperation with Wenzhou Keling Kitchen and Weifang, Zhongshan Laiboton Sanitary Ware; cooperation in the elevator category with Lincoln, Otis, Hitachi, etc.; in the hotel category already with Pullman, Hilton, Vienna Cooperation has been reached; cooperation with Ford has been reached in the automotive industry; cooperation has been reached with the Shenzhen North Railway Station and the Window of the World in the public building category.
Zhang Bing admits, "In the past seven years, the product positioning of the company has been to be the most cost-effective product, ensuring that quality is far ahead in the industry. Today, our low-voltage light strips are compared to international brands such as Philips Lighting and Op Lighting. They are far superior to them in terms of quality, longevity, brightness, and materials used."
Based on years of deep understanding of customer needs, Chuangyi Optoelectronics is actively developing new products, while also introducing customized, personalized products, services and solutions.
Up to now, Chuangyi Optoelectronics has successfully completed the Shenzhen North Station Magic Lantern, Window of the World Ladder Light, Singapore National Day Performance Clothing Light, CCTV Spring Festival Evening Harbin Branch Ice Dance Performance Costume, Pullman Fujian Hotel, Vienna Hotel, Hilton International Garden Hotel, Dongguan Wal-Mart, Beijing GUCCI Store, Wanda Cinema and other projects.
Future Creative Capital will focus on the following three business objectives: First, on the basis of the existing production scale, improve production technology, improve production efficiency, provide LED lighting products that meet customer needs; second, with third-party research institutions Cooperate, research and develop and improve existing technology products, enrich the company's product categories to meet the individual requirements of customers; Third, increase the research and development of independent brands and new intelligent products, build brand awareness, seize industry opportunities, and develop new business growth points. .
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