Accelerated expansion of the steamer market, what is the future trend?

As an emerging category in kitchen appliances, the "black horse" trait of electric steamer (electric steamer) is highlighted.

Under the influence of factors such as upgrading the consumption structure, picking up the real estate industry, and increasing the intensity of urbanization, the electric steamer (electric steamer) market will usher in an opportunity period in 2018. According to Jiang Feng, chairman of the China Household Electrical Appliances Association, “In 2017, the retail price of steamer (electric steamer) reached 2.5 billion yuan, a year-on-year increase of 33%, and the growth rate in the kitchen electrical category was second only to the dishwasher.”

“The prospects of this are very impressive.” Tang Rong, the minister of Steamed Micro-Products, believes that consumers are paying more and more attention to health, and the steamer reflects quality life and is a plus item for consumers’ quality life. . He expects that the steamer will maintain rapid growth in the next five years.

With the rapid release of steambox market demand, more and more enterprises are entering the steamer market. Omni Cloud's omnichannel monitoring data shows that by the first quarter of this year, there were 112 steamer brands on the market. In Jiang Feng's view, kitchen and electric power companies have increased their R&D investment and expansion, which have created a good opportunity for the development of the steamer (electric steamer) industry.

The steamer market cake continues to expand, and the product category is also increasingly rich. So, what is the industry trend in the next 5 years and 10 years?

Yang Wei, senior research manager of Avi Cloud (AVC) kitchen and bathroom division, believes that the future development direction of steamer (electric steamer) is the trend of “simplification + intelligence”. That is, the operation is simple, the product is digitized, the functions are diversified, and the cooking is socialized.

For the consumer, a simple (easy to operate) and complex (intelligent system) steamer is more popular with consumers. At this point, Tang Rong and Yang Lan’s views coincide. “Many of us buy steamers are 90, don’t cook, have no cooking experience, so they need smarter products.” Tang Rongxiang The reporter introduced that there are many kinds of ingredients in our country, and the taste varies greatly from north to south. Even in every province or every region, there are big differences. Therefore, in consideration of meeting the needs of most domestic consumers, we combine ingredients, regions and customers. The adaptability of the taste, the development of a smarter menu for the steamer, is what companies need to do.

In Tang Rong's view, cooking is better and easier to use is the future direction of the steamer. “In order to make the cooking better, Fang Tai uses a new heating device for steam volume and steam control, which makes it more efficient and has a larger amount of steam. In terms of ease of use, Fang Tai has released a powerful intelligent system and product interaction. The way of continuous innovation and optimization makes customers easy to use."

It is precisely because of its accurate control of consumer demand and strong research and development capabilities that continue to lead, Fangtai won the "2018 China Steamer" at the 2018 Steamer (Electric Steamer) Industry Summit Forum held recently. Electric steamer) industry pioneer brand "title, Fangtai smart steamer SCD39-Z2M7 also won the "online 2018 China steamer (electric steamer) industry worth buying models", in the rapid development of e-commerce platform today, Fangtai steamer E2 won the "2018 China Steamer (Electric Steamer) Industry Recommended Purchase Model".

It is understood that in 2017, Fangtai kitchen sales revenue exceeded 10 billion, becoming the first kitchen appliance company with sales revenue exceeding 10 billion. The contribution of the steamer business to this industry record is considerable. Within the company, Fang Tai gave high attention and expectation to the steamer category. “From the strategic direction of the company, we want to make the steamer a necessities for high-quality people,” said Tang Rong. Fang Tai’s product innovation has turned the steamer into a product that is easy to cook and enjoy. “At the overall brand level, we will focus on lifestyle and diet health as a breakthrough, and we will have more actions in this area.”

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