Innovative technology to solve the user's pain point steamer (electric steamer) market future
China is the first country in the world to use “steam†for cooking. The “steamed†food culture has a long history. With the upgrading of consumption, people pay more attention to healthy cooking and healthy eating, and electric steamer (electric steamer) products will be shipped. Born, and with the advantages of no threshold cooking, healthy cooking, fast cooking, etc., it has become the standard item of the kitchen "new six pieces".
According to data from Aowei.com, the sales volume of steamer (electric steamer) in 2017 has reached 538,000 units, a year-on-year increase of 56%; sales reached 3.4 billion yuan, a year-on-year increase of 55.7%. Zhongyikang data also shows that the demand for steamer (electric steamer) in 2018 is expected to soar to 550,000 units based on 432,000 units in 2017.
Although the steamer market is rapidly expanding, market research institutions and kitchen appliances companies have made optimistic predictions, but the current situation of small base and low penetration rate makes steamboxes still only niche products at this stage. The big steamer market is made to meet the needs of thousands of Chinese consumers for healthy cooking and healthy eating. It is the common aspiration of many home appliance companies including American kitchen appliances.
No success is achieved overnight. The creation of new things requires a gradual process, as does the rise of the steamer. At present, the development of the steaming box with gratifying momentum still has technical difficulties and industry pain points that cannot be ignored. Li Jie, the head of Midea's embedded pioneering plan, said at the 2018 China Electric Steamer (Electric Steamer) Industry Summit Forum that the user's pain point is the pain point of the company. For example, in terms of recipes, how to make the product recipe more suitable for north and south Consumers in different regions? How do steamers make the fire control more precise? How does the steamer match the overall decoration style of the kitchen? How can the problems of traditional steamers with easy cleaning and odor removal be solved by the steamer?
TQN36FQL-SS, the beauty steaming and baking machine won the "2018 steamer (electric steamer) industry recommended model" award and "2018 steamer (electric steamer) industry worth buying models" award is undoubtedly the best answer, embedded Design, set three functions in one, can steam can roast and steam; steel crystal printing liner, beautiful and easy to wear and clean; 1.0L large water box, continuous cooking for 90 minutes; 4 minutes and 30 seconds It can reach 100°C steam temperature, which is more than 20% faster than most competitive brands; support human-computer intelligent interaction, and choose a large number of cloud recipes; equipped with three-dimensional circulation steaming technology + top heating tube, so that condensed water does not drop, steam evenly wrapped Food, all-round precision temperature control, lock the nutrients without loss.
The steamer (electric steamer) products are inseparable from the strong technical support behind them. In order to ensure the pure and nutritious health of the food cooked in the steamer, the beautiful kitchen appliances have established a steam research group and invested a large number of people and things. Financial resources to do research on steam, focus on user experience pain points to upgrade and upgrade steamer (electric steamer) products. It is reported that the United States will be listed this year, a pure steamed professional steamer new product, this product has a certain breakthrough in the box, cooking curve, steam generating device, etc., using the third generation of high-power steam The generator is used to achieve a healthy and fast cooking of the steamer, with sufficient steam and a better food taste.
Nowadays, the technology and various functions of the whole steamer (electric steamer) industry are continuously optimized. The steamer (electric steamer) category is increasingly abundant, and the market demand is increasing day by day. However, due to the current uniform standard in the industry, the miscellaneous army And the excessive marketing and publicity of the small OEM factory led some consumers to be suspicious of the steamer (electric steamer) products, and have the desire to buy but dare not start. In this regard, Li Jie of the United States appealed: "As the industry's first echelon, friends in the steamer (electric steamer) industry can work together to coordinate and standardize industry standards and make the steamer (electric steamer) industry bigger and stronger. Rather than over-consumption of consumer expectations."
Jiang Feng, chairman of the China Household Electrical Appliances Association, also said that although the current market for electric steamers (electric steamers) is performing well, the penetration rate is still low, largely because consumers have low awareness of products, plus At present, the industry has not formed a joint force, so the popularization of steamers requires the concerted efforts of enterprises, channels, industry organizations and the media to conduct effective consumption guidance. In order to solve the consumer experience pain point as the focus of product research and development of the United States, the future will continue to focus on the user's steaming demands, increase scientific and technological innovation, to provide users with better products and services; and synergistic steamer (electric steamer) industry friends The company has jointly introduced industry standards to make the steamer development environment more benign and to make the user experience better.
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