The NFC bus card is actually a bowl of cold rice for more than 10 years.
The NFC function of the iPhone has finally come to the fore.
Obviously, Apple pays great attention to this function. On the official website of Apple, we can know that the relevant transportation payment page has been launched. At the beginning, it only supports the transportation card mode of Beijing and Shanghai, and the UnionPay cloud flash payment mode of Guangzhou and Hangzhou.
On the history, "mobile phone NFC is used as a bus card", dating back to 2006, through the Nokia 3220, has been implemented in the city of Xiamen to promote the pass card, covering bus, ferry, restaurants, cinemas, convenience stores and other business outlets Mobile payment.
The NFC standard developed by Nokia, Philips and Sony, although compared to the connection standard such as Bluetooth WIFI, is not so strong in public recognition, but it still occupies a wider level in practical product applications. As one of the standard makers, Sony has added NFC support (NFC Quick Match Connection) to its Xperia phones, alpha micro-singles, and Bluetooth speakers.
From the data point of view, the popularity of NFC is ok, but the actual usage rate is not high.
It stands to reason that although the Nokia dynasty has ceased to exist, Philips did not have the glory of the year, but the remaining Sony has gradually warmed up in recent years, and its products have created many hot sales records. It is reasonable to let NFC make headlines. It should be Sony. But why is it the focus of the headline, but Apple? The reason for the joke of "rich enemies" may be that we can find out the reasons from the principles of NFC and the hidden behind.
Does Apple just want to improve the user experience?
NFC is actually quite suitable for the "swipe" action, even more convenient than the QR code we use now. The technical principle of near field communication is not difficult, it exchanges data through active and passive modes. And its two biggest characteristics: the transmission distance is very short, suitable for near-field communication; the connection speed is established quickly, and the "drop" sound has completed the operation. Therefore, whether we use the door-to-door or the application in the consumer field every day, it is obviously appropriate to be able to quickly achieve the goal of being added to the mobile phone under the blessing of NFC technology.
Compared with the experimental application more than 10 years ago, NFC, through Apple’s giant, has officially moved from a state of sleep when mobile payment has become a daily behavior of consumers. It seems to be a reasonable behavior, which is also consistent with the recent decline of Apple products in recent years. Integrate into the situation of life. However, from another perspective, does it mean that Apple has been poor in the mobile phone industry, and can only use its brain to "make new meanings"? To know that Beijing alone, there is already a "Beijing One Card" APP, an "Easy Access" App, and NFC-SIM for mobile/traffic/telecom, which is enough to accomplish what Apple can do with this bus card.
If that's the case, Apple is not Apple we know. Behind the Apple Pay traffic card is Apple’s eye for mobile payments. In terms of product form, the previous NFC payments were regional, combined with mobile phone manufacturers, financial institutions, traffic control departments and other multi-party relations (such as the Xiamen e-card we just mentioned), and promoted a test, regional products. This time, Apple took out the transportation cards for the two major cities. Although it was not the result of all the joys, it also had enough influence.
In the identity of “the electronic company with a complete ecosystem and integrated into lifeâ€, Apple, in other areas of life, has a very different approach and meaning than other vendors. Remember the release of Apple Watch that year? Apple found the hotel group SPG as a partner, and demonstrated how to use the Apple Watch without a room card to stay in the hotel room at the press conference.
When Apple tries to improve the life experience in digital products, it will always select the appropriate entry point to make the function as stable as possible, to avoid the experience of reducing the user's experience of Apple products. In the field of online finance, Apple is familiar with the characteristics of NFC, and launches a faster payment function at an appropriate time. The chess behind it is shocking.
What we can foresee is that with the launch of the Apple bus card in the country and even the world, due to the physical consumption of the bus card itself, Apple will take root in the network finance, and the original network payment function. Will form a certain impact. To put it whiter, the actual behind Apple Pay is from product struggle to online finance. Apple’s reach is imperative, and the joke of “rich enemy†is expected to become a reality.
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