Attacking Sanxiong Aurora: Brand Channel Products

"Run, brother!" A powerful and powerful call to open the curtain of the 3018 National Distributors Conference of Sanxiong Aurora. On June 12, nearly 500 dealers from all over the country gathered together with the Sanxiong Aurora team to create a new chapter of cooperation.

As the first national distributor conference after the listing of Sanxiong Aurora, this meeting is of great significance. With the theme of "Running, Brother" as the theme of the conference, in addition to Li Chen, the spokesperson of Sanxiong Aurora brand, the side also reflects the care and attention of Sanxiong Aurora to the dealers. Of course, the most important thing to be reckoned with is the development speed of Sanxiong Aurora.

From the initial establishment of 3 people, to nearly 500 dealers, 4000+ employees, more than 5,000 sales terminals, dozens of overseas countries and regions exported to Europe and the United States, dozens of honorary awards, participation in the Olympics, etc. World-class projects, frequent appearances in international high-end events, peers with Premier League champions Manchester City and the top 100 real estate companies... This is the fast-moving Sanxiong Aurora.

So where does this speed come from? Let's explore the secret of "Three Heroes Aurora Speed" from this national dealer conference!

Runner: Brand fission development

As the CEO of Sanxiong Aurora Zhang Yutao said at the meeting, “Sanxiong Aurora ushered in an unprecedented leap after listing on the market”: released a new logo image after the upgrade of strategy, signed a famous artist Li Chen as a brand spokesperson, and fully participated in Dubai/Australia / Thailand and other international lighting events, with the Premier League champion Manchester City Aura in the world's influential Premier League multiple appearances, based on domestic radiation global competition for the world's high-end lighting market, a new breakthrough in the realization of the influence of the Sanxiong Aurora brand .

At this point, Sanxiong Aurora is no longer just the leading brand in the lighting industry favored by professional users, and it is increasingly concerned by sports fans and even mass consumers, and the viscosity of customers continues to rise. According to data from Sanxiong Aurora's 2017 annual report, brand influence has a strong pulling effect on performance growth, and achieved the fastest growth in recent years. In 2017, it increased by about 20%.

Accelerator: Competing for the global market

Sanxiong Aurora, which has always won by channel, has achieved outstanding market performance in the past two years. On the same day, Sanxiong Aurora Vice President Chen Songhui shared the fruits of 2017 at the meeting. He said that he continued the professional channel advantage of Sanxiong Aurora, and maintained close cooperation with nearly 1,000 designers and top 100 real estate companies in Beishangguangshen. Economic benefits. In addition, this year Sanxiong Aurora has made new breakthroughs in high-end hotels, transportation tracks and lighting projects, and will provide a full range of service support for dealers everywhere.

The overseas market is also the focus of Sanxiong Aurora's focus on the market. In 2017, with Manchester City “going out” to the lighting industry, the development of the UK is amazing. Sanxiong Aurora debuted in the Premier League with the new position of “China's high-end lighting leader” and held the first Sino-British lighting design salon. Its high-end lighting image was deeply introduced into the hearts of consumers in the EU market. In 2018, Sanxiong Aurora will take measures to speed up the internationalization process, with the focus on building its own brand “Sanxiong Aurora PAK Store”.

Driver: product expansion

Products are the primary productivity, and the full expansion of the product line means more marketing opportunities. The well-known Sanxiong Aurora has made sufficient preparations for the business layout of multi-combination and multi-products in recent years.

In recent years, the Sanxiong Aurora, which stands on the integrated ceiling, has flown higher. Lao Zhihua, deputy general manager of Sanxiong Aurora Marketing Headquarters and general manager of the electrician business department, established a new development direction at the scene: consolidate and further enhance the switch socket product line, and concentrate on making integrated Electrical Products with wind heating as the core. Be strong and strive to be one of the leading brands in the wind and warm industry.

Guo Wei, general manager of Sanxiong Aurora Commercial Lighting Division, said at the scene that he will continue to work hard to improve the cost performance and market penetration of basic functional products, and to meet the needs of industry channels and professional customers with consultancy lighting design services, and deepen circulation distribution and commercial professionalism. Three major channels of hardware to achieve new breakthroughs in development.

Home lighting as the company's key strategy section, Nie Jianqiang, general manager of Sanxiong Aurora Home Lighting Division, pointed out at the meeting that the current home product line and network construction is becoming more and more perfect, and the next stage of work will shift to service support and performance improvement.

At present, Sanxiong Aurora brand, channel and products have been advancing at full speed. Next, we will work together with the distributors to enlarge the market cake and share market benefits. This is a long-term solution. On the same day, Mr. Zhang also clearly stated at the scene that the company will continue to focus on the main business of green lighting and strive to achieve faster growth performance targets in the next few years.

It is not difficult to achieve this goal. Only by working together can we go to the future and go by the light. Run, Sanxiong Aurora!

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